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- Tasks: Lead global marketing strategies for luxury fragrances and drive brand growth.
- Company: Be Keen, a dynamic distributor of iconic niche luxury fragrance houses.
- Benefits: Exciting leadership role, dynamic environment, and opportunities for real influence.
- Other info: Inclusive workplace with a culture of authenticity, excellence, and collaboration.
- Why this job: Shape the future of luxury fragrances and connect brands with people globally.
- Qualifications: 7+ years in marketing, strategic thinker with strong leadership skills.
The predicted salary is between 43200 - 72000 ÂŁ per year.
At Be Keen, we’re not just distributors, we’re brand builders. For over a decade, we’ve partnered with some of the most iconic niche luxury fragrance houses, helping them expand globally across both domestic and travel retail markets. Today, our fragrances are present in 40+ countries, driven by a passionate team of experts working from our hub in London. Authenticity, excellence, and passion aren’t just values; they’re how we grow, together.
About the Role
We are seeking a visionary Marketing Director to join our dynamic team. Reporting to the COO, you will lead the development and execution of Be Keen’s marketing strategy, driving growth and elevating our brand presence globally. This is a high-impact role requiring strategic thinking, hands-on execution, and leadership in a fast-paced, luxury environment.
What You’ll Do
- Define and implement marketing strategies aligned with Be Keen’s vision and objectives.
- Collaborate with cross-functional teams and executive leadership to deliver results.
- Lead, mentor, and develop the marketing team, fostering innovation and collaboration.
- Plan and execute the annual marketing calendar for new product launches.
- Ensure seamless rollout of products across all channels with online and offline activations.
- Optimize product assortment, merchandising, and sampling strategies.
- Supervise local market marketing activities, operator requests, and event planning.
- Align in-store marketing plans with brand priorities and oversee execution.
- Maintain consistent brand image across all locations.
- Develop travel retail animation and visual merchandising strategies.
- Oversee social media, PR, and online presence across distributors and retailers.
- Ensure marketing messaging is consistent and aligned with brand objectives.
- Develop and maintain relevant training materials for the team and partners.
- Manage newsletters, contests, and internal communications.
- Provide graphic design support, including imagery resizing and video creation for marketing initiatives.
Who You Are
- Bachelor’s or Master’s degree in Marketing or related field.
- 7+ years of experience in marketing strategy and operations; experience in luxury/fragrance a plus.
- Proven success leading marketing teams and delivering results.
- Strategic thinker with a hands-on, proactive, “can-do” attitude.
- Strong analytical skills and data-driven decision-making abilities.
- Exceptional communication, interpersonal, and leadership skills.
- Excellent organizational and project management capabilities.
What We Offer
- A strategic leadership role in a fast-growing international company.
- The excitement and agility of a scale-up, backed by the know-how of an established player.
- A dynamic, entrepreneurial environment with real influence and ownership.
- The chance to shape the future of niche luxury fragrance distribution.
- A culture rooted in authenticity, excellence, passion, and collaboration.
- An inclusive and diverse workplace with equal opportunities for all.
The world of niche luxury fragrances is evolving. Together, let’s redefine how brands connect with people across the globe. Ready to shape the global fragrance market with us? Apply now and let’s build something exceptional together.
Global Marketing Director employer: BE KEEN
Contact Detail:
BE KEEN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Marketing Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the luxury fragrance industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for luxury fragrances! When you get the chance to chat with hiring managers or during interviews, share your insights about the latest trends in the market. This will not only demonstrate your knowledge but also your genuine enthusiasm for the role.
✨Tip Number 3
Prepare for those interviews by researching Be Keen and its brand partners. Understand their marketing strategies and think about how you can contribute to their vision. Tailoring your responses to align with their goals will make you stand out as a candidate.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team at Be Keen. Let’s build something exceptional together!
We think you need these skills to ace Global Marketing Director
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for luxury fragrances shine through! We want to see that you’re not just looking for a job, but that you genuinely care about the industry and our brand.
Tailor Your CV: Make sure your CV is tailored to the role of Global Marketing Director. Highlight your relevant experience in marketing strategy and operations, especially in the luxury sector. We love seeing how your background aligns with our vision!
Be Clear and Concise: Keep your application clear and to the point. Use straightforward language and avoid jargon. We appreciate a well-structured application that makes it easy for us to see your qualifications and fit for the role.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at BE KEEN
✨Know Your Fragrance Brands
Before the interview, dive deep into the luxury fragrance brands Be Keen represents. Understand their unique selling points and market positioning. This knowledge will not only impress your interviewers but also show your genuine interest in the role.
✨Showcase Your Strategic Thinking
Prepare to discuss specific marketing strategies you've implemented in previous roles. Use examples that highlight your ability to think strategically while executing hands-on tasks. This is crucial for a high-impact role like the Global Marketing Director.
✨Demonstrate Leadership Skills
Be ready to share experiences where you led a team or mentored others. Highlight how you fostered innovation and collaboration within your team. This will resonate well with the company's emphasis on leadership and team development.
✨Prepare for Cross-Functional Collaboration
Think of examples where you've successfully collaborated with other departments. Be Keen values teamwork, so showcasing your ability to work across functions will demonstrate that you're a great fit for their dynamic environment.