Global Commercial Director

BE KEEN Greater London, England, United Kingdom

Global Commercial Director

BE KEEN Greater London, England, United Kingdom

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Connecting talent with purpose | Cross-cultural people leader | Data-informed talent strategy | TA + HR Synergy

Global Commercial Director – Luxury Fragrances | Be Keen

Location: London

At Be Keen, we’re not just distributors, we’re brand builders. For over a decade, we’ve partnered with some of the most iconic niche luxury fragrance houses, including Montale, Tiziana Terenzi, Etat Libre d’Orange, Creed, and Mancera, helping them expand globally across both domestic and travel retail markets.

Today, our fragrances are present in 40+ countries, driven by a passionate and multicultural team of experts working from different corners of the world. Authenticity, excellence, and passion aren’t just values; they’re how we grow, together.

About the Role

We are seeking a Commercial Director to join our executive leadership team and drive our international sales strategy across Domestic Markets, Travel Retail, and Distributor-led channels. As the commercial counterpart to our Marketing Director, you will lead a dynamic team of Area Managers and Field Supervisors, shaping growth plans worldwide while developing talent and ensuring Be Keen remains a place where people thrive.

What You’ll Do

• Define and execute our global commercial strategy, setting and tracking ambitious sales targets.
• Own and manage the commercial P&L, ensuring sustainable growth and healthy margins across channels and regions.
• Lead market entries and expansion, identifying opportunities and acting on trends.
• Build and mentor a high-performing international team, ensuring recruitment, onboarding, and development.
• Strengthen partnerships with distributors, retailers, and travel retail operators.
• Drive negotiations with key accounts and strategic partners.
• Oversee sales operations, product launches, retail activations, and promotional cycles.
• Shape a strong company culture and support career development across teams.

Who We’re Looking For

• 10+ years’ commercial experience in luxury, fragrances, cosmetics, or premium brands in FMCG.
• Proven success in managing international sales teams and distributor networks.
• Strong knowledge of travel retail (Must) and domestic retail.
• Experienced in people development and process-oriented.
• A strategic leader with sharp analytical skills, business acumen, and an inspiring presence.
• Someone who is motivated by the opportunity to shape the commercial future of a fast-growing company and lead a high-performing, impact-driven team.

What We Offer

• A strategic leadership role in a fast-growing, international company.
• The excitement and agility of a scale-up environment backed by the expertise of an established player.
• The opportunity to shape the future of niche luxury fragrance distribution across global markets.
• A culture built on authenticity, excellence, and passion.
• High visibility and direct impact within the executive leadership team.
• Ownership over global commercial strategy across channels and regions.
• Autonomy, trust, and the space to bring new ideas, structure, and innovation.

The world of niche luxury fragrances is evolving. Together, let’s redefine how brands connect with people across the globe. Ready to shape the global fragrance market with us? Apply now and let’s build something exceptional together.

👉 Learn more about us at www.be-keen.com

Senior level

• Director

Employment type

• Full-time

Job function

• Sales, Business Development, and Strategy/Planning
• Retail Luxury Goods and Jewelry, Retail, and Retail Apparel and Fashion