At Be Keen, we believe exceptional luxury experiences begin with knowledge, passion, and the ability to bring a brand's story to life.
Working with some of the world's most inspiring niche fragrance houses, we partner with leading retailers and operators across Travel Retail and Local Markets, connecting exceptional brands with consumers through memorable retail experiences, product expertise, and compelling brand storytelling.
As we continue to grow, we're looking for a Training & Education Executive who is passionate about fragrance, developing people, and transforming product knowledge into engaging learning experiences. Someone who enjoys inspiring retail teams, creating impactful educational programmes, and bringing the unique stories behind exceptional fragrance brands to life.
The Opportunity
Reporting to our Marketing Manager, you'll play a key role in developing and delivering Be Keen's training and education initiatives across our international portfolio of niche fragrance brands.
You'll work closely with commercial teams, brand partners, and retail stakeholders to create engaging training content, deliver product education, and strengthen the knowledge and selling capabilities of our retail teams.
This is a hands‑on role for someone who enjoys combining creativity with structure, educational content development with practical training delivery, and brand storytelling with commercial impact.
What You'll Do
- Support the development and implementation of Be Keen's training and education programme across our fragrance portfolio.
- Create engaging educational materials, brand training modules, product guides, and selling tools.
- Develop structured training resources and train-the-trainer materials to support consistent education across our retail network.
- Plan and deliver product knowledge, brand education, and selling skills training for retail teams and partners.
- Conduct regular store visits, providing hands‑on coaching to Beauty Advisors, Fragrance Consultants, and retail teams.
- Support new brand introductions, product launches, onboarding, and ongoing retail development initiatives.
- Collaborate with commercial teams and brand partners to identify training needs and align educational initiatives with business priorities.
- Coordinate training activities and maintain a centralised training tracker to monitor participation, coverage, and development needs.
- Continuously improve training content and delivery through feedback, retail observations, and practical knowledge assessments.
About You
You'll thrive in this role if you're passionate about developing people, enjoy sharing knowledge, and can turn complex product information into engaging and practical learning experiences.
We're looking for someone with:
- 3–4 years of experience in Retail Training, Brand Education, or a similar role, ideally within Luxury Fragrance, Beauty, or Premium Retail.
- Experience creating training programmes and educational materials, alongside hands‑on training delivery and retail coaching.
- Strong presentation and facilitation skills, with the ability to engage and inspire different audiences.
- Good knowledge of fragrance, brand storytelling, luxury retail, and consultative selling techniques.
- Proficiency in PowerPoint, Canva, or similar tools to develop engaging educational content.
- Excellent organisational, communication, and stakeholder management skills.
- A proactive, hands‑on, and entrepreneurial mindset, with the ability to work independently and manage multiple priorities.
- Fluent English and the right to work in the UK.
- Willingness to travel regularly for training activities, with occasional international travel.
What Success Looks Like
The successful candidate will:
- Bring structure and consistency to training programmes across our fragrance portfolio.
- Create engaging educational materials that retail teams can confidently use.
- Build strong relationships with retail teams, commercial stakeholders, and brand partners.
- Inspire Beauty Advisors and Fragrance Consultants through practical coaching, product expertise, and compelling brand storytelling.
- Strengthen product knowledge, customer engagement, and selling capabilities across our retail network.
- Contribute to a consistent and scalable education approach that supports brand excellence and commercial performance.
- Combine creativity, organisation, and hands‑on execution to deliver high‑quality training experiences.
Why Join Be Keen?
This is an opportunity to join a growing international luxury business operating across Travel Retail and Local Markets, working with some of the world's most exciting niche fragrance brands.
You'll have the opportunity to combine your passion for fragrance and people development with meaningful exposure to an international business, contributing to educational programmes that support retail teams across our network.
From creating training content and working closely with prestigious fragrance houses to delivering engaging coaching sessions on the shop floor, your work will have a direct and visible impact.
If you're looking for a role where fragrance expertise meets education, creativity meets execution, and your work makes a meaningful difference, we'd love to hear from you.
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