At a Glance
- Tasks: Lead global marketing strategies for luxury fragrances and drive brand growth.
- Company: Be Keen, a dynamic distributor of iconic niche luxury fragrance houses.
- Benefits: Exciting leadership role, dynamic environment, and opportunities for real influence.
- Other info: Inclusive workplace with a culture of authenticity, excellence, and collaboration.
- Why this job: Shape the future of luxury fragrances and connect brands with people globally.
- Qualifications: 7+ years in marketing, preferably in luxury/fragrance, with strong leadership skills.
The predicted salary is between 40500 - 49500 £ per year.
Global Marketing Director – Luxury Fragrances | Be Keen
Location
London (International scope)
Be Keen , we’re not just distributors, we’re brand builders. For over a decade, we’ve partnered with some of the most iconic niche luxury fragrance houses, including Montale, Tiziana Terenzi, Etat Libre d’Orange, Creed, and Mancera, helping them expand globally across both domestic and travel retail markets.
Today, our fragrances are present in
40+ countries , driven by a passionate team of experts working from our hub in London. Authenticity, excellence, and passion aren’t just values; they’re how we grow, together.
For more information, visit www. be-keen. com.
About the Role
We are seeking a visionary Marketing Director to join our dynamic team.
Reporting to the COO, you will lead the development and execution of Be Keen’s marketing strategy, driving growth and elevating our brand presence globally.
This is a high-impact role requiring strategic thinking, hands-on execution, and leadership in a fast-paced, luxury environment.
- What You’ll Do
- Define and implement marketing strategies aligned with Be Keen’s vision and objectives.
- Collaborate with cross-functional teams and executive leadership to deliver results.
- Lead, mentor, and develop the marketing team, fostering innovation and collaboration.
- Category Management & Product Launches
- Plan and execute the annual marketing calendar for new product launches.
- Ensure seamless rollout of products across all channels with online and offline activations.
- Optimize product assortment, merchandising, and sampling strategies.
- Supervise local market marketing activities, operator requests, and event planning.
- In-Store Marketing
- Align in-store marketing plans with brand priorities and oversee execution.
- Maintain consistent brand image across all locations.
- Develop travel retail animation and visual merchandising strategies.
- Digital & Communications
- Oversee social media, PR, and online presence across distributors and retailers.
- Ensure marketing messaging is consistent and aligned with brand objectives.
- Training & Development
- Develop and maintain relevant training materials for the team and partners.
- Manage newsletters, contests, and internal communications.
- Ad-Hoc & Creative Support
- Provide graphic design support, including imagery resizing and video creation for marketing initiatives.
Who You Are
- Bachelor’s or Master’s degree in Marketing or related field.
- 7+ years of experience in marketing strategy and operations; experience in luxury/fragrance a plus. Cherry on the top? You have a strong knowledge of travel retail.
- Proven success leading marketing teams and delivering results.
- Strategic thinker with a hands-on, proactive, “can-do” attitude.
- Strong analytical skills and data-driven decision-making abilities.
- Exceptional communication, interpersonal, and leadership skills.
- Excellent organizational and project management capabilities.
What We Offer
- A strategic leadership role in a fast-growing international company.
- The excitement and agility of a scale-up, backed by the know-how of an established player.
- A dynamic, entrepreneurial environment with real influence and ownership.
- The chance to shape the future of niche luxury fragrance distribution.
- A culture rooted in authenticity, excellence, passion, and collaboration.
- An inclusive and diverse workplace with equal opportunities for all.
The world of niche luxury fragrances is evolving.
Together, let’s redefine how brands connect with people across the globe.
Ready to shape the global fragrance market with us?
Apply now and let’s build something exceptional together.
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Global Marketing Director employer: BE KEEN
At Be Keen, we pride ourselves on being more than just distributors; we are passionate brand builders in the luxury fragrance sector. Located in the vibrant city of London, our dynamic work culture fosters innovation and collaboration, providing employees with ample opportunities for growth and development. Join us to be part of a diverse team that values authenticity and excellence, while shaping the future of niche luxury fragrances on a global scale.
StudySmarter Expert Advice🤫
We think this is how you could land Global Marketing Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for BE KEEN and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like BE KEEN are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with BE KEEN on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at BE KEEN. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Marketing Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BE KEEN. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of BE KEEN:Show us that you’ve done your homework! In your application, briefly mention what you admire about BE KEEN’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at BE KEEN
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at BE KEEN will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At BE KEEN, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
