At a Glance
- Tasks: Lead marketing and communications to shape Be Caring's brand and strategy.
- Company: Be Caring, the UK's largest employee-owned social care provider.
- Benefits: Competitive salary, 33 days leave, employee ownership, and a supportive work culture.
- Other info: Flexible working, travel across North England, and opportunities for personal growth.
- Why this job: Make a real impact in a values-led organisation that cares about communities.
- Qualifications: Senior marketing experience with a track record of successful campaigns.
The predicted salary is between 50000 - 60000 £ per year.
Salary: £50,000–£60,000 (dependent on experience)
Location: Home based with travel across our North of England areas as needed
Hours: Full-time (37.5 hours), flexible working considered
About Be Caring
Be Caring is the UK's largest employee-owned provider of social care, and we are building a new marketing and communications function from the ground up. This is the senior role that leads it. We’re a social enterprise, committed to making a lasting difference in our communities, for the people we support, our colleagues, and the wider system. Our mission is "to be care‑giving day-makers, hope‑builders, smile‑givers, life‑changers, community‑warriors with the will to make a difference." Our values are: Be Kind. Be Proud. Be the Best You Can Be. Be Happy. Be Safe. Be Involved. Our Leadership values are: Be Empowering. Be Visionary. Be Authentic. Be Bold. Be Compassionate.
What You'll Be Doing
- You will own how Be Caring presents itself to the outside world, turn our reputation for quality care into growth, and bring our employee‑ownership story to life for colleagues.
- Own the strategy and the brand
- Define and lead how Be Caring shows up externally, across our LIFE brand and our wider care offer, and turn visibility into new business.
- Develop and own our marketing and communications strategy, aligned to our growth ambitions and values.
- Lead external positioning and brand, ensuring a consistent, compelling identity across every channel.
- Contribute directly to private client growth, working with the Director for Business Development and Innovation.
- Reach four distinct audiences
- Design and deliver integrated, multi‑channel campaigns that speak to people who are very different from one another, each with its own message and measure of success.
- Private clients and the families and advisers who influence their decisions, using our quality of care as proof.
- Potential care workers, strengthening our employer brand alongside HR and People Commissioners and national stakeholders, positioning Be Caring as a leading voice in employee‑owned social care.
- Build local presence and connect colleagues
- Grow visibility in our communities and lead internal communications so colleagues feel informed, involved and proud.
- Develop the referrer and word‑of‑mouth relationships that drive private client growth.
- Use our CQC ratings as a lever for local profile and acquisition.
- Set the direction for internal communications and bring the employee‑ownership story to life.
- Lead the function and show the impact
- Build a small, effective team and prove that the work delivers.
- Line manage and matrix manage two colleagues in the communications and engagement team.
- Manage the website, social channels, digital and print assets, and the budget.
- Report clearly to the Board on growth, reputation, recruitment and engagement.
About You
- Senior marketing and communications experience, with a track record of owning a strategy or major workstream and delivering results.
- Proven ability to build an organisation's profile across multiple, distinct audiences.
- Strong experience planning and delivering integrated, multi‑channel campaigns.
- Excellent written and storytelling skills, with the confidence to present to Board‑level audiences.
- People leadership experience, including line management and leading through influence.
- A strategic mindset with a practical, hands‑on streak.
- Full UK driving licence and willingness to travel across the North of England.
- Experience in social care or another regulated, values‑led sector, an understanding of private‑pay and referrer dynamics, and awareness of how CQC ratings shape reputation would all be welcome but are not essential.
What We Offer
- A chance to build and lead a new function, shaping how Be Caring is seen for years to come.
- A leadership role with genuine variety: strategy, brand, campaigns, partnerships and internal communications.
- The opportunity to contribute directly to the growth of an organisation that does work that matters.
- 33 days annual leave (inclusive of bank holidays).
- Mileage: 50p per mile.
- 24/7 Employee Assistance Programme.
- Long service awards, Above and Beyond awards, birthday voucher and annual Christmas bonus.
Ready to Apply?
If you are excited by the chance to shape how a values‑led, employee‑owned care provider tells its story, and to build something new that genuinely supports our growth, we would love to hear from you.
Head of Marketing and Communications in Leeds employer: Be Caring Ltd
Be Caring is an exceptional employer, offering a unique opportunity to lead the marketing and communications function within the UK's largest employee-owned social care provider. With a strong commitment to values such as kindness and empowerment, employees enjoy a collaborative work culture that fosters personal growth and community impact. The role provides flexibility, competitive benefits including 33 days of annual leave, and the chance to shape the future of a meaningful organisation dedicated to making a difference in people's lives.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing and Communications in Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Be Caring Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Be Caring Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Be Caring Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Be Caring Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing and Communications in Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Be Caring Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Be Caring Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Be Caring Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Be Caring Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Be Caring Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Be Caring Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
