At a Glance
- Tasks: Lead and inspire a vibrant team while ensuring top-notch guest experiences.
- Company: Join Stonegate Group, the UK's largest operator of pubs and bars with a diverse brand portfolio.
- Benefits: Enjoy bonuses, flexible working, discounts, and award-winning training programmes.
- Why this job: Shape the future of a popular venue in Norwich's nightlife, perfect for those who thrive on team culture.
- Qualifications: Must hold a valid Personal Licence; experience in leadership and hospitality is essential.
- Other info: This role offers a unique chance to rebuild team dynamics and create a positive work environment.
The predicted salary is between 30000 - 42000 £ per year.
General Manager – Be At One, Norwich
Salary – up to £42,000 p.a + Bonuses
Can you…
- Support, coach, mentor and develop your team
- Create and deliver a vision for your business
- Ensure standards and compliance are continuous
- Create a welcoming atmosphere for our guests
- Deliver consistent financial results
A little bit about the opportunity…
Be At One Norwich is a vibrant, high-capacity venue (circa 250 guests) located at the top of Prince of Wales Road — right at the heart of the city’s nightlife. Just a 10-minute walk from the train station and close to the main shopping centre, the bar sits in a high-footfall area surrounded by popular late-night venues like Popworld, Bar & Beyond, Kerrys, and Melville & Sons.
Inside, the venue features six fast-paced bar stations, a flexible private hire space perfect for parties and masterclasses, and a small outdoor area. It’s a firm favourite for celebration-led crowds — including hen and stag parties, birthdays, and student nights — and has built a strong local reputation for its happy hour, hospitality industry offers, and student deals. With a heavy student presence and strong tourist trade in peak seasons, this site is a consistent performer with huge potential for the right leader to shape its future.
A little bit about you…
This role calls for a compassionate, resilient, and commercially-minded General Manager — someone who can balance people and performance with ease. Following recent team turnover, this is a brilliant opportunity for someone who thrives on nurturing culture, rebuilding strong team dynamics, and leading with empathy and purpose.
The successful candidate will focus first on re-energising the team: bringing stability, rebuilding morale, and creating a positive, supportive working environment. With strong operational controls already in place, you’ll have the flexibility to concentrate on the fundamentals — people, guest experience, and steady sales growth. If you’re someone who can lead through change, inspire confidence, and bring a sense of fun and focus to the floor, this is the perfect platform to make your mark.
Please Note: To be eligible to apply, you MUST hold a valid Personal Licence.
What\’s in it for you?
- Bonus opportunities
- Award winning training and development programmes
- Reward Card via the MiXR App – 25% off food and drink for you and ALL your friends across our Managed Estate
- Referral scheme of up to £1,000 per person
- Private Medical Insurance
- Employee Assistance – Licence Trade Charity
- VIP entry to our Pubs and Bars
- Stonegate Hotel Discounts
- Flexible working
- David Lloyd Corporate Discount Rates
- Vitality Healthcare
- Discounted Dental Insurance
- Wagestream – Early access to your earned wages
- Stonegate Xtra Rewards – Online benefits portal offering discounts across the High Street and other retailers
To see all of our benefits, please click on the link below:
https://www.stonegatecareers.co.uk/rewards
At Stonegate Group, we\’re proud to be the biggest operator of pubs, bars, and late-night venues in the United Kingdom. Our leading brands are diverse and well-known, including names like Slug & Lettuce, Be At One and Popworld.
Find out more about a career with Stonegate Group at www.stonegatecareers.co.uk
If you have a disability as outlined by the Equality Act 2010 and require reasonable adjustments to be made during the recruitment process, please let us know in advance so that any support, aids or adaptations can be put in place to assist you. Please contact sara.charles@stonegategroup.co.uk.
Job Reference: SW1345544NorGM
General Manager employer: Be At One - Stonegate Group
Contact Detail:
Be At One - Stonegate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land General Manager
✨Tip Number 1
Familiarise yourself with the local nightlife scene in Norwich. Understanding the competition and the unique aspects of Be At One will help you articulate your vision for the venue during interviews.
✨Tip Number 2
Highlight your experience in team development and leadership. Be prepared to share specific examples of how you've successfully nurtured team culture and improved morale in previous roles.
✨Tip Number 3
Demonstrate your understanding of financial performance metrics. Be ready to discuss how you've driven sales growth and maintained operational standards in past positions, as this is crucial for the General Manager role.
✨Tip Number 4
Prepare to discuss your approach to creating a welcoming atmosphere for guests. Think about strategies you've implemented in the past that have enhanced customer experience and led to positive feedback.
We think you need these skills to ace General Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a General Manager at Be At One. Highlight your experience in supporting and developing teams, as well as your ability to create a welcoming atmosphere for guests.
Tailor Your CV: Customise your CV to reflect the skills and experiences that align with the job description. Emphasise your leadership qualities, operational management experience, and any relevant achievements in the hospitality industry.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Discuss how your values align with their focus on team culture and guest experience, and provide examples of how you've successfully led teams in the past.
Highlight Relevant Qualifications: Ensure you mention your valid Personal Licence prominently in your application. This is a requirement for the role, so make it clear that you meet this essential criterion.
How to prepare for a job interview at Be At One - Stonegate Group
✨Show Your Leadership Skills
As a General Manager, you'll need to demonstrate your ability to support, coach, and mentor your team. Prepare examples of how you've successfully led teams in the past, focusing on how you nurtured culture and rebuilt morale.
✨Understand the Business Vision
Be ready to discuss your vision for the venue. Research Be At One and think about how you can create a welcoming atmosphere while ensuring compliance and high standards. Show that you can align your goals with the company's objectives.
✨Emphasise Guest Experience
Since the role focuses on guest experience, prepare to talk about how you would enhance customer satisfaction. Share specific strategies you've implemented in previous roles to improve service and create memorable experiences for guests.
✨Demonstrate Financial Acumen
The position requires delivering consistent financial results. Be prepared to discuss your experience with budgeting, sales growth, and operational controls. Highlight any successful initiatives you've led that resulted in improved financial performance.