Senior Social Media Executive

Please note this is a hybrid role based on the successful candidate working at least two days a week in our London office. Remote contracts would not be considered for this role. Comic Relief reserves the right to close the role early if a large number of applications are received.

Purpose of Role

Fancy a backstage pass to one of the UK’s most iconic charities, where comedy, culture, and positive change collide all year round? As a Senior Social Media Executive, you will play a key role in shaping and delivering Comic Relief’s online presence, driving meaningful engagement with diverse audiences. Working across our year‑round social media activity, including flagship campaigns like Red Nose Day and Sport Relief, you will create and deliver innovative, audience‑first content to grow channels, increase reach, and deepen connections with supporters and the public at large. With a focus on producing bold and engaging 365 content, you will ensure that Comic Relief’s social media platforms engage, excite and convert audiences to support our mission.

Key Responsibilities

• Develop and execute an organic content strategy that drives engagement and sustains channel growth across Facebook, Instagram, TikTok, and LinkedIn.
• Create engaging, platform‑specific content with entertaining and impactful messaging, ranging from scroll‑stopping reels and trend‑first TikToks to informative LinkedIn posts that highlight funding, impact, and fundraising objectives.
• Contribute to major campaigns such as Red Nose Day and Sport Relief, managing stakeholder relationships with colleagues and partners to deliver key campaign moments, as well as producing dynamic year‑round content that keeps audiences invested.
• Own campaign deliverables, making informed decisions, managing potential risks, and collaborating with external partners and internal stakeholders to ensure smooth delivery.
• Monitor social trends and conversations, identifying opportunities through systematic social listening and continuous trend and data analysis to keep Comic Relief at the forefront of cultural moments and digital engagement.
• Champion a test and learn approach, continually refining content and strategy using performance data to drive excellence and innovation across all platforms.
• Generate bold and innovative ideas for creative campaigns and 365 content, contributing fresh thinking that elevates Comic Relief’s storytelling.
• Deliver regular performance reports on key KPIs, providing clear, actionable insights that strengthen social media strategies and unlock new ways to engage audiences and communicate our mission.
• Lead daily community management, engaging authentically with audiences, maintaining a consistent brand voice, and handling sensitive or high‑risk interactions in collaboration with Comms teams to protect brand reputation.
• Authentically showcase the stories of funded organisations, engaging with their content, identifying opportunities for collaboration, and working closely with internal Stories teams to ensure safeguarding standards are upheld.
• Collaborate with Creative teams to produce standout visual assets that strengthen brand alignment and support campaign objectives, including being on location for shoots during busy campaign periods.
• Work with talent and influencers to create compelling content on location, maintaining professionalism and always representing Comic Relief’s legacy.
• Embed Diversity, Equity, Inclusion and Belonging across all content, creating safe and welcoming spaces for supporters, and ensuring our storytelling authentically represents the broad and diverse audiences we reach.

Person Specification

• Creative: A team player with a love for producing and repurposing bold, impactful content, both independently and in collaborative environments.
• Social Media Expert: Deep understanding of Facebook, Instagram, TikTok, and LinkedIn, with proven experience creating engaging, audience‑led content and campaign delivery.
• Trend‑Driven: Strong research skills and the ability to spot emerging trends, viral moments, and shareable content opportunities.
• Analytically‑Minded: Proficient in tools such as Facebook Business Manager and Sprout Social, confident in reporting, and able to translate data into actionable insights.
• Audience‑Focused: Clear understanding of what resonates with different audiences and the creativity to deliver content that meets their needs.
• Community Builder: Excellent community management skills, with a warm, approachable tone that fosters connection, while confidently navigating sensitive or complex interactions.
• Positive Attitude: Bring a sense of humour, humility, and heart, along with a can‑do attitude to everything you do.
• Experience with paid social campaigns, particularly via Meta Business tools.
• Confident on camera and eager to participate in front‑facing content creation for TikTok and wider social assets.
• Ability to create visual assets using advanced platforms such as Photoshop, Illustrator, or Premiere Pro.
• Experience working directly with influencers and celebrities to produce high‑quality content under tight shoot time constraints, while consistently maintaining professionalism.
• Knowledge of the charity and non‑profit sector, including the unique opportunities and risks within this space.
• Comfortable challenging the status quo, testing new ideas, and bringing fresh perspectives, with the ability to work collaboratively and independently as needed.

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Comic Relief we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Why work at Comic Relief

There are lots of good reasons to join us at Comic Relief. You can read more about our employee benefits, such as our commitment to flexible and hybrid working. We ask staff to come to the office twice a week, normally on agreed team days, so that we can do all those things that are difficult to do online. Our office is based in Whitechapel, London. There are lots of opportunities to develop your skills and experience at Comic Relief, including opportunities to become a Mental Health First Aider or to participate in our Employee Network Groups that focus on making Comic Relief a more inclusive place to work.

Disability Confident employer

As part of the Disability Confident scheme, we take positive action by providing first‑round interviews to candidates who have a registered disability, provided they meet the minimum criteria for the role, as demonstrated on their CV or application scores. We ask that candidates that wish to be considered for this scheme email Recruitment@comicrelief.com to discuss further. Please do not email CV's/cover letters.