Individual Giving Manager

Location: Hybrid · London, City of, UK (2 days a week in our London Office)

Team: Fundraising and PR

Seniority: Mid-level

Perks and benefits:

• Work from home option
• Life Insurance
• Wellness programs
• Employee Assistance Programme
• Additional parental leave
• Enhanced maternity and paternity leave
• Paid emergency leave
• Sabbatical Opportunities
• Salary sacrifice
• Team social events
• Extracurricular clubs
• Cycle to work scheme
• Free fruit
• Free soft drinks

Job Description:

Comic Relief reserves the right to close the role early if a large number of applications are received.

Purpose of job:

At Comic Relief, we harness the power of entertainment and pop culture to create a just world free from poverty. As our new Individual Giving (IG) Manager, you’ll contribute to this by building and strengthening our individual giving supporter base. You’ll imagine, execute and manage a diverse range of Individual Giving products and propositions, including direct cash and regular giving; legacy and value-exchange, including virtual giving experiences and other transactional opportunities – creating and optimising giving experiences that surprise and delight new and existing supporters.

You’ll use data and insight about our audiences and potential audiences; the market place and the reach and potential of different channels to plan, deliver, monitor and evaluate activities ensuring the opportunity to support Comic Relief from individual gifts stands out in a crowded marketplace, and that our investments are optimised for maximum impact. You’ll balance data and creativity in equal measure; you’ll think strategically, act tactically and you’ll be a natural collaborator; project manager and completer-finisher. This role offers the opportunity to innovate; grow and fully contribute to a unique fundraising programme that combines comedy and compassion to create a platform for joyful generosity.

Key responsibilities:

• Plan and deliver ambitious acquisition, engagement and retention Integrated Individual Giving activity, by leading the annual planning for our Individual Giving programme, using data and insight to determine the best opportunities for fundraising growth, setting well considered objectives, KPI’s and budgets and financially and creatively planning activities to deliver a balanced income and supporter portfolio.
• Project managing end to end delivery of Individual Giving campaigns and activities, including launching, developing and optimising products and activities through to monitoring and evaluating results and learning, ensuring projects are delivered on time, within budget, comply with regulations and best practice and strengthen Comic Relief’s brand and giving experience.
• Playing an active role in integrated campaign planning and delivery, situating the Individual Giving programme within wider organisational campaigns to leverage organisational resource to grow and strengthen our active Individual Giving base of support.
• Collaborating with digital fundraising colleagues and support teams and working closely with finance, tech and data teams to ensure financial and data rigour is applied and user experiences are optimised.
• Building relationships with external partners (including media agencies, fulfilment, print optimise; test, scale and improve recruitment of new supporters and retention of existing supporters.
• Contributing to the development of team wide annual plans and budgets, using learnings and insight to facilitate growth.
• Participating in and leading aspects of wider team planning activities.
• Keeping abreast of the fundraising marketplace and wider legislative and regulatory landscape to ensure fundraising campaigns are compliant.
• Championing inclusivity and diversity within the Fundraising Team to drive high performance and an action-oriented culture.
• Undertaking and managing ad-hoc duties as needed, ensuring alignment with the scope and responsibilities of the role.
• This role may develop to include line management responsibilities in the future. Postholders may be expected to take on line management duties when required.

Person specification:

• Extensive experience of managing online and offline performance marketing campaigns across acquisition, retention and stewardship.
• Proven experience of managing a portfolio of product offerings as part of an Individual Giving fundraising portfolio (e.g., regular giving, value exchange, cash, legacy, mid-value).
• Knowledge and experience in developing activations as part of wider integrated campaigns; active opportunity spotting; collaboration and adaptability.
• A creative self-starter who can work independently and manage their own work plan to deliver goals.
• Experience of New Product Development (NPD), taking new products from MVP to scale.
• Proven ability to use data and insight to inform decisions; model and plan growth opportunities; prepare business cases and optimise activities.
• Excellent project management skills with effective use of tools and processes to deliver projects to plan.
• Experience in annual planning and year-round budget management, including detailed budgets and KPIs, forecasting and proactive budget management.
• Experience of marketing/fundraising planning and tracking across online and offline channels; ability to analyse complex data to produce actionable insights and clear plans.
• Strong relationship-building and stakeholder management skills; adaptable to different styles and ways of working.
• Excellent oral and written communication, attention to detail and presentation skills with the ability to inspire and influence stakeholders.
• Ability to understand risks, issues and dependencies within a project and use this information for timely decision making.
• Experience of using a CRM system and related analysis or marketing tools.
• Willingness to learn and develop in a fluid, high impact environment.
• Experience of fundraising for both international and national charity causes.
• Accredited fundraising or marketing qualification.
• Experience of working with SalesForce CRM and Marketing Cloud would be an advantage.

Dont meet every single requirement? We encourage you to apply anyway; we are committed to a diverse, inclusive, and authentic workplace.

Why work at Comic Relief:

There are lots of good reasons to join us at Comic Relief. You can read more about our employee benefits, such as our commitment to flexible and hybrid working. We ask staff to come to the office twice a week, normally on agreed team days, so that we can do all those things that are difficult to do online. Our office is based in Whitechapel, London. There are lots of opportunities to develop your skills and experience at Comic Relief, including opportunities to become a Mental Health First Aider or to participate in our Employee Network Groups that focus on making Comic Relief a more inclusive place to work.

Disability Confident employer:

As part of the Disability Confident scheme, we take positive action by providing first-round interviews to candidates who have a registered disability, provided they meet the minimum criteria for the role, as demonstrated on their CV or application scores. We ask that candidates that wish to be considered for this scheme email Recruitment@comicrelief.com to discuss further. Please do not email CV's/cover letters.