At a Glance
- Tasks: Create and implement data-driven marketing strategies to boost brand awareness and engagement.
- Company: Join Baxi, a leader in sustainable heating solutions with a focus on innovation.
- Benefits: Enjoy 25 days holiday, income protection, pension contributions, and staff discounts.
- Other info: Be part of a diverse and inclusive workplace that values your unique contributions.
- Why this job: Make a real impact in a hands-on role that drives business growth and customer satisfaction.
- Qualifications: Experience in marketing with strong communication and project management skills.
The predicted salary is between 30000 - 40000 £ per year.
About the Role
Reporting into the Residential B2B marketing manager, the Senior Marketing Executive plays a key role in developing and delivering data-driven, integrated marketing activity that supports the Baxi brand and solutions. You will be responsible for planning, implementing and measuring marketing communications that drive awareness, engagement and conversion, positioning Baxi as a trusted, installer-led and sustainable heating and hot water solutions provider across our residential customer base. This is a hands-on role, working closely with sales, product and training, as well as external partners, to deliver customer-focused, on-trade marketing activity that supports business growth.
On a daily basis you’ll be responsible for:
- Planning, developing and implementing integrated, installer-led marketing communications strategies and plans that are data and insight driven, meeting customer needs and driving business value.
- Delivering marketing plans and activity across the full marketing mix including direct marketing, content marketing, social media, digital marketing, sales collateral, advertising, events, training support, telemarketing, video and market research.
- Monitoring, evaluating and reporting on the effectiveness of marketing activity to drive brand awareness, installer engagement and conversion, using data and insight to recommend future activity.
- Ensuring consistent, accurate and compelling Baxi brand representation across all internal and external communications.
- Building strong relationships with key internal stakeholders (sales, training, product, customer support) and external partners to deliver joined-up, focused marketing plans.
- Ensuring all marketing activity complies with legal, technical, corporate and GDPR requirements.
- Managing external agencies and suppliers to ensure marketing activity is delivered to the required quality, on time and within budget.
- Managing and administering marketing budgets in line with company policies, including monitoring spend, invoice matching and accruals.
- Managing marketing projects end-to-end, working closely with stakeholders to gain input and approvals, track progress, escalate risks and clearly communicate results.
- Developing a deep understanding of customer segments, championing the voice of the installers to reduce pain points and maximise key moments across the customer journey.
- Maintaining a strong understanding of the residential heating marketplace, installer behaviours and competitive landscape to inform effective, differentiated marketing communications.
About You
To be successful in this role, you’ll bring:
- Proven experience within a marketing role, with a track record of delivering data-driven, targeted marketing plans, ideally within an installer-led or on-trade environment.
- Strong written communication skills, with the ability to create clear, engaging and focused communications and content.
- A commercial mindset with strong analytical capability to support sales performance, installer conversion and revenue growth.
- Excellent communication skills, with the ability to build relationships and influence stakeholders at all levels, including sales teams and field-based roles.
- Strong project management skills, with the ability to manage multiple campaigns, stakeholders and priorities to agreed deadlines.
- Analytical thinking, with the ability to interpret data and insight and translate this into actionable recommendations.
- A proactive, self-motivated approach, with the ability to work both autonomously and collaboratively within a team.
- Exceptional organisational skills and attention to detail.
- Ideally a professional marketing qualification (e.g. CIM).
What We Offer
Our package is made up of basic salary plus a variable incentive. We also offer 25 days holiday in addition to standard UK Bank holidays, income protection, a contributory pension, maternity, paternity sick pay schemes, staff discounts and more.
At BDR Thermea Group, we believe that diversity, equity, and inclusion (DE&I) are critical to our success. We are committed to creating a workplace where every potential future employee feels valued, respected, and empowered to bring their whole selves to work. Please check out our DE&I policy on our website to find out more.
Senior Marketing Executive - Fixed Term Contract employer: BDR Thermea Group
BDR Thermea Group is an excellent employer, offering a dynamic work culture that prioritises health and safety while fostering continuous improvement in environmental performance. Located in Preston, employees benefit from a supportive environment with 25 days of holiday, income protection, and ample opportunities for career development, making it a rewarding place to grow professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive - Fixed Term Contract
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage with professionals on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and achievements. This gives potential employers a taste of what you can bring to the table, especially in a hands-on role like this one.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and be ready to discuss how you can contribute to their goals. Tailoring your approach shows you're genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Baxi.
We think you need these skills to ace Senior Marketing Executive - Fixed Term Contract
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Marketing Executive role. Highlight your experience with data-driven marketing strategies and how you've successfully engaged with installers in the past. We want to see how you can bring value to Baxi!
Showcase Your Communication Skills:Since strong written communication is key for this role, include examples of your best work. Whether it's a marketing campaign or content you've created, let us see your ability to craft clear and engaging messages that resonate with audiences.
Demonstrate Your Analytical Mindset:We love numbers! Share instances where you've used data to drive marketing decisions. Explain how your analytical skills have led to successful campaigns or improved engagement rates. This will show us you're not just creative but also strategic.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values.
How to prepare for a job interview at BDR Thermea Group
✨Know Your Marketing Metrics
Before the interview, brush up on key marketing metrics and data analysis techniques. Be ready to discuss how you've used data to drive marketing strategies in your previous roles. This will show that you understand the importance of data-driven decision-making, which is crucial for the Senior Marketing Executive position.
✨Showcase Your Communication Skills
Prepare examples of your written and verbal communication skills. Bring along samples of marketing content you've created or campaigns you've led. This will help demonstrate your ability to create clear and engaging communications, a key requirement for the role.
✨Understand the Baxi Brand
Do your homework on Baxi and its position in the residential heating market. Familiarise yourself with their products, values, and recent marketing initiatives. This knowledge will allow you to tailor your responses and show genuine interest in the company during the interview.
✨Prepare for Stakeholder Management Questions
Think about your experiences working with various stakeholders, such as sales teams and external partners. Be ready to discuss how you've built relationships and managed projects effectively. This will highlight your strong project management skills and ability to collaborate, which are essential for this role.
