At a Glance
- Tasks: Lead product strategy and lifecycle for residential air source heat pumps.
- Company: Baxi Heating, a pioneer in sustainable heating solutions with over 150 years of heritage.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Join a diverse team committed to innovation and sustainability.
- Why this job: Shape the future of low-carbon heating and make a real impact in the industry.
- Qualifications: Experience in product management and strong understanding of air source heat pumps.
The predicted salary is between 50000 - 65000 £ per year.
Baxi Heating is a leading UK manufacturer of sustainable heating and hot water solutions, with over 150 years of heritage and a strong commitment to supporting the UK’s transition to low‑carbon heating. As part of the BDR Thermea Group, Baxi plays a pivotal role in shaping the future of residential heating.
The Product Manager – Residential Air Source Heat Pumps is responsible for the commercial success of Baxi Heating’s residential ASHP portfolio. The role owns the end‑to‑end product lifecycle, from market insight and new product development through launch, optimisation and end‑of‑life management, ensuring sustainable revenue growth, margin performance and market share.
Operating within an established UK HVAC manufacturing environment, the role acts as the central link between engineering, R&D, manufacturing, sales, marketing, supply chain and regulatory teams.
Key Responsibilities- Product Strategy & Ownership
- Own and evolve Baxi Heating’s residential heat pump product strategy aligned to UK & Ireland business objectives.
- Act as the recognised internal product owner and subject matter expert for residential ASHP solutions.
- Develop and maintain a multi‑year product roadmap aligned to regulatory change, market trends and portfolio strategy.
- New Product Development & Market Launch
- Lead end‑to‑end NPD and Market Launch Process (MLP) activities from concept through launch and post‑launch review.
- Define product requirements, specifications, performance targets, pricing frameworks and launch timing.
- Work closely with BDR Thermea Group R&D and engineering teams to ensure technical feasibility, quality and compliance.
- Product Lifecycle Management
- Manage the full product lifecycle including introduction, growth, optimisation, range rationalisation and end‑of‑life.
- Drive range simplification and cost‑down initiatives to improve operational efficiency and profitability.
- Ensure accuracy of product data, documentation and specifications.
- Commercial Performance
- Own revenue, margin and profitability for the residential heat pump portfolio.
- Develop pricing strategies that balance competitiveness, value positioning and margin protection.
- Monitor sales performance, forecast demand and support annual budgeting and strategy cycles.
- Market, Customer & Channel Focus
- Act as the voice of the customer, incorporating installer, merchant, developer and end‑user feedback.
- Commission and interpret market research, customer insight and competitive analysis.
- Support sales teams with product training, technical positioning and customer engagement.
- Marketing & Go‑To‑Market
- Work with marketing to develop compelling value propositions, launch materials and sales collateral.
- Ensure sales teams and channel partners are equipped to execute effectively.
- Support exhibitions, industry events and customer demonstrations.
- Regulatory, Innovation & Future Development
- Track and interpret UK and EU regulatory developments.
- Translate regulatory change into clear product and portfolio requirements.
- Identify innovation opportunities in system design, controls, integration and installer experience.
- Stakeholder Management
- Build strong cross‑functional relationships across Baxi Heating and the wider Group commercial functions.
- Collaborate with central Product Management and Development Unit teams.
- Engage cross functionally to influence component roadmaps and future capability.
- Essential
- Proven experience in a Product Manager role.
- Strong understanding of residential air source heat pump systems.
- Demonstrable experience leading NPD projects and product launches.
- Commercially astute with experience owning pricing, margin and revenue performance.
- Strong stakeholder management and influencing skills.
- Desirable
- Experience within HVAC, heat pumps or building services manufacturing.
- Familiarity with UK low‑carbon heating regulations and standards.
- Experience working with installer, merchant or distribution‑led go‑to‑market models.
- Commercially driven with strong ownership and accountability.
- Analytical, data‑led and outcome focused.
- Customer‑centric with a clear understanding of installer needs.
- Collaborative and credible within cross‑functional teams.
At BDR Thermea Group, we believe that diversity, equity, and inclusion (DE&I) are critical to our success. We are committed to creating a workplace where every potential future employee feels valued, respected, and empowered to bring their whole selves to work. Please check out our DE&I policy on our website to find out more.
Product Manager (Residential ASHP) employer: BDR Thermea Group
BDR Thermea Group is an excellent employer, offering a dynamic work culture that prioritises health and safety while fostering continuous improvement in environmental performance. Located in Preston, employees benefit from a supportive environment with 25 days of holiday, income protection, and ample opportunities for career development, making it a rewarding place to grow professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Product Manager (Residential ASHP)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Baxi Heating. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by knowing your stuff! Research Baxi Heating’s products, especially their residential ASHP portfolio. Show us you’re passionate about sustainable heating solutions and how you can contribute.
✨Tip Number 3
Don’t just apply; engage! When you submit your application through our website, follow up with a quick email or LinkedIn message to express your enthusiasm. It shows initiative and keeps you on our radar.
✨Tip Number 4
Be ready to showcase your experience! Prepare examples of your past successes in product management and NPD projects. We want to see how you’ve driven commercial success and tackled challenges head-on.
We think you need these skills to ace Product Manager (Residential ASHP)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Product Manager role. Highlight your experience with residential air source heat pumps and any relevant NPD projects you've led. We want to see how your skills align with our needs!
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Use specific examples of how you’ve driven revenue growth or improved product performance in previous roles. This helps us understand the impact you can bring to Baxi Heating.
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language and avoid jargon where possible. We appreciate a well-structured application that makes it easy for us to see your qualifications at a glance.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, you’ll find all the info you need about the position there!
How to prepare for a job interview at BDR Thermea Group
✨Know Your Product Inside Out
As a Product Manager for residential ASHP, you need to demonstrate a solid understanding of air source heat pump systems. Brush up on the technical details, market trends, and regulatory changes. This will show your potential employer that you're not just familiar with the product but are genuinely passionate about it.
✨Prepare for NPD Discussions
Since you'll be leading new product development, be ready to discuss your past experiences with NPD projects. Think of specific examples where you successfully managed a product from concept to launch. Highlight your role in defining product requirements and how you ensured alignment with market needs.
✨Showcase Your Stakeholder Management Skills
This role requires strong collaboration across various teams. Prepare to share examples of how you've built relationships and influenced stakeholders in previous roles. Be ready to discuss how you’ve acted as the voice of the customer and incorporated feedback into product strategies.
✨Demonstrate Commercial Acumen
Understanding revenue, margin, and pricing strategies is crucial. Be prepared to talk about how you've previously owned these aspects of a product portfolio. Discuss any successful pricing strategies you've implemented and how they contributed to overall profitability.
