At a Glance
- Tasks: Create and implement data-driven marketing strategies to boost brand awareness and engagement.
- Company: Join a leading provider of sustainable heating solutions with a collaborative culture.
- Benefits: Competitive salary, 25 days holiday, hybrid work model, and professional development opportunities.
- Other info: Dynamic environment with opportunities for career growth and learning.
- Why this job: Make a real impact in a hands-on role while working with diverse teams.
- Qualifications: Experience in marketing, strong communication skills, and a proactive mindset.
The predicted salary is between 30000 - 40000 € per year.
About the Role
Reporting into the Residential B2B marketing manager, the Senior Marketing Executive plays a key role in developing and delivering data-driven, integrated marketing activity that supports the Baxi brand and solutions. You will be responsible for planning, implementing and measuring marketing communications that drive awareness, engagement and conversion, positioning Baxi as a trusted, installer-led and sustainable heating and hot water solutions provider across our residential customer base. This is a hands-on role, working closely with sales, product and training, as well as external partners, to deliver customer-focused, on-trade marketing activity that supports business growth.
On a daily basis you’ll be responsible for:
- Planning, developing and implementing integrated, installer-led marketing communications strategies and plans that are data and insight driven, meeting customer needs and driving business value.
- Delivering marketing plans and activity across the full marketing mix including direct marketing, content marketing, social media, digital marketing, sales collateral, advertising, events, training support, telemarketing, video and market research.
- Monitoring, evaluating and reporting on the effectiveness of marketing activity to drive brand awareness, installer engagement and conversion, using data and insight to recommend future activity.
- Ensuring consistent, accurate and compelling Baxi brand representation across all internal and external communications.
- Building strong relationships with key internal stakeholders (sales, training, product, customer support) and external partners to deliver joined-up, focused marketing plans.
- Ensuring all marketing activity complies with legal, technical, corporate and GDPR requirements.
- Managing external agencies and suppliers to ensure marketing activity is delivered to the required quality, on time and within budget.
- Managing and administering marketing budgets in line with company policies, including monitoring spend, invoice matching and accruals.
- Managing marketing projects end-to-end, working closely with stakeholders to gain input and approvals, track progress, escalate risks and clearly communicate results.
- Developing a deep understanding of customer segments, championing the voice of the installers to reduce pain points and maximise key moments across the customer journey.
- Maintaining a strong understanding of the residential heating marketplace, installer behaviours and competitive landscape to inform effective, differentiated marketing communications.
About You
To be successful in this role, you’ll bring:
- Proven experience within a marketing role, with a track record of delivering data-driven, targeted marketing plans, ideally within an installer-led or on-trade environment.
- Strong written communication skills, with the ability to create clear, engaging and focused communications and content.
- A commercial mindset with strong analytical capability to support sales performance, installer conversion and revenue growth.
- Excellent communication skills, with the ability to build relationships and influence stakeholders at all levels, including sales teams and field-based roles.
- Strong project management skills, with the ability to manage multiple campaigns, stakeholders and priorities to agreed deadlines.
- Analytical thinking, with the ability to interpret data and insight and translate this into actionable recommendations.
- A proactive, self-motivated approach, with the ability to work both autonomously and collaboratively within a team.
- Exceptional organisational skills and attention to detail.
- Ideally a professional marketing qualification (e.g. CIM).
What We Offer
Our package is made up of basic salary plus a variable incentive. We also offer 25 days holiday in addition to standard UK.
Senior Marketing Executive - Fixed Term Contract in London employer: BDR Thermea Group
Baxi is an exceptional employer that fosters a collaborative and innovative work culture, particularly for the Senior Marketing Executive role based in Warwick. With a strong focus on employee growth, we provide opportunities for professional development and a supportive environment where your contributions directly impact our brand's success. Enjoy a competitive salary, generous holiday allowance, and the flexibility of a hybrid working model, all while being part of a team dedicated to delivering sustainable heating solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive - Fixed Term Contract in London
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Senior Marketing Executive role.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. We want you to be able to discuss how your skills can directly benefit Baxi. Show them you’re not just another candidate, but the perfect fit for their team!
✨Tip Number 3
Practice your pitch! You’ll want to clearly articulate your experience and how it aligns with the job description. We suggest rehearsing with a friend or in front of a mirror to boost your confidence before the big day.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can go a long way in showing your enthusiasm for the role. We believe this small gesture can set you apart from other candidates.
We think you need these skills to ace Senior Marketing Executive - Fixed Term Contract in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing Executive role. Highlight your experience in data-driven marketing and any relevant projects you've worked on that align with Baxi's goals.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Use it to showcase your strong written communication skills and how you can contribute to Baxi's brand representation.
Showcase Your Analytical Skills:Since this role requires a commercial mindset, be sure to include examples of how you've used data to drive marketing decisions in your previous roles. We love seeing those analytical skills in action!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can't wait to see what you bring to the table!
How to prepare for a job interview at BDR Thermea Group
✨Know Your Marketing Metrics
Make sure you brush up on key marketing metrics and data analysis techniques. Since the role involves delivering data-driven marketing plans, being able to discuss how you've used data to inform your strategies will impress the interviewers.
✨Showcase Your Communication Skills
Prepare examples of your written and verbal communication skills. You’ll need to demonstrate how you’ve created engaging content and built relationships with stakeholders, so have specific instances ready to share.
✨Understand the Baxi Brand
Do your homework on Baxi and its position in the residential heating market. Understanding their brand values and recent marketing campaigns will help you tailor your responses and show genuine interest in the company.
✨Prepare for Project Management Questions
Since project management is a big part of this role, be ready to discuss how you've managed multiple campaigns and stakeholders. Think of a few projects where you successfully met deadlines and overcame challenges to share during the interview.
