At a Glance
- Tasks: Create and implement data-driven marketing strategies to boost brand awareness and engagement.
- Company: Join a leading provider of sustainable heating solutions with a collaborative culture.
- Benefits: Competitive salary, 25 days holiday, hybrid work model, and professional development opportunities.
- Other info: Dynamic environment with opportunities for career growth and learning.
- Why this job: Make a real impact in a hands-on role while working with diverse teams.
- Qualifications: Experience in marketing, strong communication skills, and a proactive mindset.
The predicted salary is between 35000 - 45000 £ per year.
About the Role
Reporting into the Residential B2B marketing manager, the Senior Marketing Executive plays a key role in developing and delivering data-driven, integrated marketing activity that supports the Baxi brand and solutions. You will be responsible for planning, implementing and measuring marketing communications that drive awareness, engagement and conversion, positioning Baxi as a trusted, installer-led and sustainable heating and hot water solutions provider across our residential customer base. This is a hands-on role, working closely with sales, product and training, as well as external partners, to deliver customer-focused, on-trade marketing activity that supports business growth.
On a daily basis you’ll be responsible for:
- Planning, developing and implementing integrated, installer-led marketing communications strategies and plans that are data and insight driven, meeting customer needs and driving business value.
- Delivering marketing plans and activity across the full marketing mix including direct marketing, content marketing, social media, digital marketing, sales collateral, advertising, events, training support, telemarketing, video and market research.
- Monitoring, evaluating and reporting on the effectiveness of marketing activity to drive brand awareness, installer engagement and conversion, using data and insight to recommend future activity.
- Ensuring consistent, accurate and compelling Baxi brand representation across all internal and external communications.
- Building strong relationships with key internal stakeholders (sales, training, product, customer support) and external partners to deliver joined-up, focused marketing plans.
- Ensuring all marketing activity complies with legal, technical, corporate and GDPR requirements.
- Managing external agencies and suppliers to ensure marketing activity is delivered to the required quality, on time and within budget.
- Managing and administering marketing budgets in line with company policies, including monitoring spend, invoice matching and accruals.
- Managing marketing projects end-to-end, working closely with stakeholders to gain input and approvals, track progress, escalate risks and clearly communicate results.
- Developing a deep understanding of customer segments, championing the voice of the installers to reduce pain points and maximise key moments across the customer journey.
- Maintaining a strong understanding of the residential heating marketplace, installer behaviours and competitive landscape to inform effective, differentiated marketing communications.
About You
To be successful in this role, you’ll bring:
- Proven experience within a marketing role, with a track record of delivering data-driven, targeted marketing plans, ideally within an installer-led or on-trade environment.
- Strong written communication skills, with the ability to create clear, engaging and focused communications and content.
- A commercial mindset with strong analytical capability to support sales performance, installer conversion and revenue growth.
- Excellent communication skills, with the ability to build relationships and influence stakeholders at all levels, including sales teams and field-based roles.
- Strong project management skills, with the ability to manage multiple campaigns, stakeholders and priorities to agreed deadlines.
- Analytical thinking, with the ability to interpret data and insight and translate this into actionable recommendations.
- A proactive, self-motivated approach, with the ability to work both autonomously and collaboratively within a team.
- Exceptional organisational skills and attention to detail.
- Ideally a professional marketing qualification (e.g. CIM).
What We Offer
Our package is made up of basic salary plus a variable incentive. We also offer 25 days holiday in addition to standard UK.
Senior Marketing Executive - Fixed Term Contract in Cardiff employer: BDR Thermea Group
BDR Thermea Group is an excellent employer, offering a dynamic work culture that prioritises health and safety while fostering continuous improvement in environmental performance. Located in Preston, employees benefit from a supportive environment with 25 days of holiday, income protection, and ample opportunities for career development, making it a rewarding place to grow professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive - Fixed Term Contract in Cardiff
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Senior Marketing Executive - Fixed Term Contract in Cardiff
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at BDR Thermea Group from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at BDR Thermea Group specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at BDR Thermea Group
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at BDR Thermea Group, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show BDR Thermea Group you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure BDR Thermea Group that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for BDR Thermea Group, so think on your feet and don't hesitate to showcase your creativity!
