Area Sales Manager - Southern England in Birmingham
Area Sales Manager - Southern England

Area Sales Manager - Southern England in Birmingham

Birmingham Full-Time 40000 - 50000 £ / year (est.) No home office possible
BDR Thermea Group

At a Glance

  • Tasks: Maximise sales and market share of Baxi Genuine Parts through relationship building.
  • Company: Join Baxi, a heritage brand leading the energy transition with innovative heating solutions.
  • Benefits: Enjoy competitive salary, 25 days holiday, flexible working, and staff discounts.
  • Other info: Diverse and inclusive workplace with excellent career growth opportunities.
  • Why this job: Be part of a mission to shape a sustainable future while developing your sales skills.
  • Qualifications: Sales mindset, strong communication skills, and ability to analyse data.

The predicted salary is between 40000 - 50000 £ per year.

Baxi is a heritage heating and hot water solutions provider with big ambitions to change the way we think about and use energy. We’re focused on driving the conversations and spearheading the change that will enable us to make this happen. We have some of the best-known and trusted heating and hot water brands for residential and commercial customers including Baxi, Main, Megaflo, Remeha, Andrews Water Heaters, Potterton Commercial, Heatrae Sadia and Packaged Plant Solutions. Our UK & Ireland business has led engineering breakthroughs and successfully adapted to be a leader in our industry for over 150 years.

In this role you will be responsible for maximizing sales and market share of Baxi Genuine Parts through building relationships with specific BGP Distributors sales teams, Electrical Wholesaler branches and both Independent and National merchant branches and regional teams. Supporting the wider Baxi specification teams to engage with councils and Facilities management providers to ensure the continued use and specification of Baxi Genuine Parts and promote our service proposition.

On a daily basis you’ll be responsible for:

  • Assisting with forecast demand by identifying trends and having close relationships with key customers and decision makers.
  • Managing sales activity for your area.
  • Meeting and exceeding all KPI’s outlined by your manager.
  • Manage day-to-day activities, reports and communications.
  • Working closely with local residential ASMs to drive awareness about BGP and the importance of the same.
  • Attend installer training days to drive awareness.
  • Managing the needs and expectations of our customers, aiming to influence the buying decision.
  • You will be expected to identify and develop new customer relationships as well as managing existing accounts.
  • Building effective and cooperative working relationships with all internal and external colleagues.

About you:

We want to make sure you’re set up for success in our mission. To be successful in your application you’ll need to:

  • Have a sales mindset, willingness to learn and drive to succeed.
  • Territory planning and time management skills - it is a large geographical area which will require meticulous planning.
  • Ability to analyse and present data.
  • Experience of negotiation and dealing with conflict.
  • Ability to understand and interpret the market, products and services.
  • Excellent presentation and interpersonal skills.
  • Excellent all-round communicator, possessing strong electronic, written and oral communication skills with the ability to communicate at all levels.

What we offer:

Our package is made up of basic salary plus a variable incentive. We also offer 25 days holiday in addition to standard UK Bank holidays, income protection, a contributory pension, maternity, paternity sick pay schemes, staff discounts and more.

Diversity and inclusion:

We’re a heritage manufacturer that provides heating solutions to customers all over the UK. We know having a diverse workforce that reflects our mission and our expansive customer base is not only good for you, but also great for us! We welcome each one of the differences that make our people intrinsically unique and able to contribute to the growth and success of our organisation. We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.

Flexible working:

We understand that life gets busy and recognise that at different times in our working life, we may have different needs and priorities. At Baxi, we value the health, wellbeing and happiness of our team which is why we’re committed to continuing to explore opportunities to support flexible working patterns across the business to enable our employees to achieve a healthy work-life balance.

We make the energy transition a reality. Be a part of the movement and help shape a sustainable future for all. Come and join us!

Area Sales Manager - Southern England in Birmingham employer: BDR Thermea Group

Baxi is an exceptional employer that prioritises employee well-being and professional growth, offering a competitive salary package alongside 25 days of holiday, flexible working options, and a commitment to diversity and inclusion. With a rich heritage in heating solutions and a focus on innovation, employees are encouraged to develop their skills and contribute to meaningful projects that shape a sustainable future. Join us in Southern England and be part of a dynamic team that values collaboration and strives for excellence in every aspect of our work.
BDR Thermea Group

Contact Detail:

BDR Thermea Group Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Area Sales Manager - Southern England in Birmingham

✨Tip Number 1

Network like a pro! Get out there and connect with people in the industry. Attend local events, trade shows, or even casual meet-ups. Building relationships can open doors that a CV just can't.

✨Tip Number 2

Show your passion for the role! When you get the chance to chat with potential employers, let your enthusiasm for sales and energy solutions shine through. They want to see that you're genuinely excited about what they do.

✨Tip Number 3

Prepare for interviews by researching the company and its products. Know your stuff about Baxi and its offerings. This will help you tailor your answers and show that you're ready to hit the ground running.

✨Tip Number 4

Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Plus, it shows that you’re proactive and really interested in the position.

We think you need these skills to ace Area Sales Manager - Southern England in Birmingham

Sales Mindset
Territory Planning
Time Management
Data Analysis
Negotiation Skills
Conflict Resolution
Market Understanding
Product Knowledge
Presentation Skills
Interpersonal Skills
Communication Skills
Relationship Building
Customer Account Management
KPI Management

Some tips for your application 🫡

Tailor Your CV: Make sure your CV is tailored to the Area Sales Manager role. Highlight your sales experience, especially in building relationships and managing accounts, as these are key for us at Baxi.

Showcase Your Skills: Don’t forget to showcase your skills in territory planning and time management. We want to see how you can effectively manage a large geographical area and meet those KPIs!

Craft a Compelling Cover Letter: Your cover letter should tell us why you’re passionate about the role and how you can contribute to our mission. Be sure to mention your understanding of the market and your negotiation skills.

Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you on board with our exciting journey!

How to prepare for a job interview at BDR Thermea Group

✨Know Your Products Inside Out

Before the interview, make sure you have a solid understanding of Baxi's products and services. Familiarise yourself with the key features and benefits of Baxi Genuine Parts, as well as the competitive landscape. This will help you demonstrate your sales mindset and ability to influence buying decisions.

✨Showcase Your Relationship-Building Skills

Since this role involves building relationships with distributors and customers, prepare examples of how you've successfully developed and maintained professional relationships in the past. Be ready to discuss specific strategies you've used to engage with key decision-makers.

✨Demonstrate Your Analytical Skills

Be prepared to discuss how you analyse market trends and customer data to forecast demand. Bring examples of how you've used data to inform your sales strategies or improve performance in previous roles. This will show that you can effectively manage sales activity and meet KPIs.

✨Practice Your Presentation Skills

As an Area Sales Manager, you'll need excellent presentation skills. Consider preparing a short pitch about Baxi and its offerings, as if you were presenting to a potential client. This will not only help you feel more confident but also showcase your communication abilities during the interview.

Area Sales Manager - Southern England in Birmingham
BDR Thermea Group
Location: Birmingham

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