At a Glance
- Tasks: Drive sales and build relationships with installers and merchants in the North West.
- Company: Join Baxi, a leader in domestic heating solutions with a focus on innovation.
- Benefits: Enjoy a competitive salary, bonus incentives, 25 days holiday, and staff discounts.
- Other info: Embrace diversity and inclusion in a supportive work environment.
- Why this job: Make a real impact in a vital role while growing your career in sales.
- Qualifications: Self-motivated with sales experience and strong communication skills.
The predicted salary is between 40000 - 50000 £ per year.
An exciting and challenging new opportunity has arisen for an Area Sales Manager for the Baxi Residential One-Off sales team, based in the North West region covering M, OL and SK Postcodes reporting to Sean Lenegan (Regional Sales Manager).
As Area Sales Manager you will be required to maintain existing one-off installers and grow business levels with them via a network of merchants, to achieve set targets for selling Baxi domestic solutions including gas boilers, ASHP’s, unvented cylinder ranges & domestic point of use Heatrae Sadia products. The Area Sales Manager would also be responsible for working with merchants in that area to sell the Baxi & Heatrae Sadia product range and pull through sales from the installers to the merchants. This will involve trade events, face to face booked appointments and telephone contact with both merchants and installers.
This role is vitally important to Baxi, we will be looking for a highly motivated individual who will work diligently using a journey plan, finding lucrative new business via the installer and merchant sectors.
Responsibilities:
- Strive to maintain & grow market share and volume for relevant Baxi & Heatrae products, whilst being mindful of margin contributions.
- Fully embrace the vision and values of the company.
- Organised, pro-active approach to managing sales activity for the company.
- Deliver the budget and build the new installer pipeline.
- Meet and exceed all KPI’s as outlined by your manager.
- Manage day-to-day activities, own reports and communications.
- Identify trends and have close relationships with key customers and decision makers.
- Work on multiple targets at different stages, at the same time.
- Negotiate and manage the needs and expectations of our customers, aiming to influence the buying decision.
- Identify and develop new customer relationships as well as managing existing accounts.
- Build effective and cooperative working relationships with all internal and external colleagues e.g. non-conflicting Manufacturers.
- Ensure all Health and Safety procedures and current guidelines are upheld.
About you:
This role is vitally important to Baxi, we will be looking for a highly motivated individual who will work diligently using a journey plan, finding lucrative new business via the installer and merchant sectors.
Education & Experience:
Ideally you will have experience of our marketplace, but the important attribute is that you are self-motivated; work well in a team environment and have the ability to talk to installers / merchants and sell them the features and benefits of the Baxi and Heatrae Sadia range. The successful applicant would also need to work with our Key Account Merchants in building up a trusting relationship for the benefit of all concerned.
What we offer:
Our package is made up of basic salary plus variable bonus incentives. We also offer 25 days holiday in addition to standard UK Bank holidays, income protection, a contributory pension, maternity, paternity sick pay schemes, staff discounts and more.
At BDR Thermea Group, we believe that diversity, equity, and inclusion (DE&I) are critical to our success. We are committed to creating a workplace where every potential future employee feels valued, respected, and empowered to bring their whole selves to work. Please check out our DE&I policy on our website to find out more.
Area Sales Manager - North West employer: BDR Thermea Group
BDR Thermea Group is an excellent employer, offering a dynamic work culture that prioritises health and safety while fostering continuous improvement in environmental performance. Located in Preston, employees benefit from a supportive environment with 25 days of holiday, income protection, and ample opportunities for career development, making it a rewarding place to grow professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Area Sales Manager - North West
✨Tip Number 1
Network like a pro! Get out there and connect with installers and merchants in your area. Attend trade events, book face-to-face appointments, and don’t shy away from picking up the phone. Building those relationships is key to landing that Area Sales Manager role.
✨Tip Number 2
Show off your sales skills! When you get the chance to chat with potential employers, highlight your experience in managing accounts and driving sales. Use specific examples of how you've met or exceeded targets in the past to really impress them.
✨Tip Number 3
Be proactive! Create a journey plan for your job search just like you would for managing sales activities. Identify companies you want to work for, research their products, and reach out directly through our website to express your interest.
✨Tip Number 4
Stay organised! Keep track of your applications, follow-ups, and any conversations you have. This will not only help you stay on top of your job search but also show potential employers that you’re detail-oriented and committed.
We think you need these skills to ace Area Sales Manager - North West
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Area Sales Manager role. Highlight your experience with sales, especially in the installer and merchant sectors, and showcase any relevant achievements that align with Baxi's goals.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to express your passion for the role and how your skills can help Baxi grow its market share. Don’t forget to mention your ability to build relationships with installers and merchants.
Showcase Your Motivation:We’re looking for self-motivated individuals, so make sure to convey your drive and enthusiasm in your application. Share examples of how you've gone above and beyond in previous roles to achieve targets or build relationships.
Apply Through Our Website:To ensure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your application and get you one step closer to joining the Baxi team!
How to prepare for a job interview at BDR Thermea Group
✨Know Your Products Inside Out
Make sure you’re well-versed in the Baxi and Heatrae Sadia product ranges. Understand their features, benefits, and how they compare to competitors. This knowledge will help you confidently discuss products with installers and merchants during the interview.
✨Demonstrate Your Sales Strategy
Prepare to share your approach to managing sales activities and building relationships. Think about how you would create a journey plan to identify new business opportunities and maintain existing accounts. Be ready to discuss specific examples from your past experience.
✨Showcase Your Team Spirit
Since this role requires collaboration, be prepared to talk about how you work within a team. Share examples of how you’ve successfully collaborated with colleagues or partners to achieve sales targets or resolve issues. Highlight your ability to build trust with key account merchants.
✨Prepare for KPI Discussions
Understand the key performance indicators (KPIs) relevant to the Area Sales Manager role. Be ready to discuss how you’ve met or exceeded KPIs in previous roles, and think about how you would approach achieving them at Baxi. This shows you’re results-driven and focused on success.
