Marketing Officer-Sales in London

An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world. We work with the companies that are Britain’s economic engine – ambitious, entrepreneurially-spirited and high growth businesses that fuel the economy - and directly advise the owners and management teams that lead them. Our Sales & Marketing team is building a function that reflects who we are: open, trusted and focused on shaping what matters. You’ll join a team big enough to offer big priorities and commercial challenges, yet personal enough to ensure you’re supported and empowered from day one. You’ll bring ideas, challenge thinking and help shape how we deliver campaigns, insights and engagement across the business. From strategic storytelling to capability‑building and smarter ways of working, you’ll grow your skills while working with people who care about doing the right thing. We’ll help you succeed You’ll have access to best‑in‑class training, clear capability frameworks and hands‑on learning that give you the confidence and skills to grow quickly. You’ll collaborate across service lines and leadership levels, building relationships grounded in openness and accountability. You’ll bring your best - taking ownership, delivering quality and building trust across the firm. You won’t just complete tasks - you’ll help shape how the team evolves and how we support the business. The Director of Go-to-Market leads the Heads of GTM and the wider GTM Business Partner capability across BDO’s Service Streams, Sectors and Regions. The role has firm-wide responsibility for the Sales & Marketing planning process and, as Head of the GTM capability, defines GTM excellence, sets consistent standards and strengthens the capability of the team. It owns the GTM framework, commercial architecture, planning standards and deployed Business Partner model, ensuring GTM is buyer-led, insight-driven and focused on the highest-value opportunities. The Director works closely with Clients & Markets Partners across Service Streams, Sectors and Regions to agree growth priorities and determine where Sales & Marketing can have the greatest impact. As a member of the Sales & Marketing Executive, the Director also works with the Directors of Sales, Marketing and Operations to move priorities effectively from strategy into execution and make best use of the function’s people, tools and technology. Translate growth strategy, market opportunity and buyer need into clear commercial priorities ~ Challenge fragmented or service-led activity and combine value propositions where this will create stronger market or buyer engagement and better commercial outcomes Define the GTM standards and commercial decision framework used within the Sales & Marketing planning process ~ Set expectations for how Heads of GTM diagnose, contract and prioritise demand Lead the commercial definition of priority propositions, including the target buyer, buyer problem, differentiated value and supporting proof ~ Define a consistent approach for developing Sales Plays that bring together a priority opportunity, target buyers, their business needs, BDO’s proposition and the intended commercial outcome Bring together the appropriate Sales & Marketing capabilities across the Find, Win and Grow client lifecycle to support agreed GTM priorities ~ Build learning from campaigns, pursuits, client conversations and wins and losses back into GTM planning Significant senior experience in GTM, commercial strategy, market strategy, business development or a related discipline within professional services Strong commercial judgement and understanding of B2B buying behaviour ~ Proven ability to translate strategy and insight into clear commercial priorities ~ Strong understanding of how Sales, Marketing and Operations combine to drive growth ~ Confidence using market and commercial data to inform decisions ~ Strong people leadership and capability-building experience ~ Experience of commercial transformation is advantageous ~ At BDO, we’ll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development. From informal success conversations to formal mentoring and coaching, we’ll support you at every stage in your career, whatever your personal and professional needs. Our agile working framework helps us stay connected, bringing teams together where and when it counts so they can share ideas and help one another. BDO’s people represent a wealth of knowledge and expertise, and we’ll encourage you to build your network, work alongside others, and share your skills and experiences. At BDO, we help entrepreneurial businesses to succeed, fuelling the UK economy. Across the UK thousands of unique minds continue to come together to help companies we work with to achieve their ambitions