At a Glance
- Tasks: Lead the development of go-to-market strategies and drive measurable commercial outcomes.
- Company: Join a dynamic team at BDO, focused on innovation and collaboration.
- Benefits: Career development programmes, resources for personal growth, and a supportive work environment.
- Other info: Opportunity to influence decisions and drive success in a complex, matrix environment.
- Why this job: Shape impactful strategies and work with senior leaders in a fast-paced, collaborative setting.
- Qualifications: Experience in GTM leadership and strong commercial judgement required.
The predicted salary is between 80000 - 100000 £ per year.
The Head of GTM Deals is accountable for shaping and delivering go‑to‑market direction for their deployed area by translating growth priorities into an insight‑led GTM strategy and contracted plan that drives measurable commercial outcomes. The role operates as a senior business partner to leadership in the deployed area, including relevant C&M Directorates, and as a leader within the Sales & Marketing community—ensuring work is focused, integrated and prioritised in a demand > supply environment.
The role contracts with business leadership on outcomes and measures (not activity lists), diagnoses where central programmes and assets should be leveraged, and identifies where targeted local activity is genuinely required. It mobilises and coordinates Sales, Marketing and Operations capabilities to provide the right skills at the right time, and runs resourcing, scheduling and sequencing conversations to ensure delivery is achievable and aligned.
The role is a key advocate for buyer‑led, issue‑based, solution‑oriented approaches (not service‑led thinking). It uses deep understanding of the local market, competitor landscape and strategy to guide prioritisation, shape briefs and ensure outputs are relevant, differentiated and commercially effective. It also works closely with peer Heads of GTM across other areas to maintain consistent language, planning rhythms and collaboration moments—surfacing connections and synergies across the market matrix and enabling joined‑up market activity.
Key Responsibilities- Lead development of the deployed GTM strategy and annual plan in partnership with business leadership and Sales & Marketing capability leaders.
- Contract priorities based on growth strategy, local market context and buyer needs, including clear measures and success criteria.
- Shape briefs with the business that describe the outcome required, the buyer problem to solve and the target audience—avoiding activity‑only briefs.
- Run demand intake and shaping conversations with deployed leadership to create a holistic view of needs and opportunities.
- Translate demand into a prioritised portfolio with clear sequencing, dependencies and resourcing assumptions.
- Make and communicate trade‑offs in a demand > supply environment; escalated decisions and risks early where needed.
- Ensure prioritisation supports issue‑led, solution‑oriented selling and avoids fragmented service‑led activity.
- Mobilise the right expertise from Sales, Marketing and Operations to meet contracted priorities.
- Lead resourcing, scheduling and timing conversations, ensuring delivery is achievable and balanced across competing priorities.
- Work with peer Heads of GTM to maintain consistent language, rhythms and shared planning moments that enable meaningful collaboration.
- Use insight to guide targeting, proposition focus, and prioritisation of campaigns/activation/pursuit support.
- Ensure learning from execution (wins/losses, campaign performance, stakeholder feedback) is captured and fed back into planning and proposition improvement.
- Build trusted relationships with deployed leadership, including relevant C&M Directorates, and maintain a clear engagement rhythm.
- Run governance moments (planning checkpoints, prioritisation decisions, progress and performance reviews) with clear inputs/outputs and action tracking.
- Share regular KPI and performance insight with deployed leadership and C&M Directorate stakeholders, focusing on what it means and what should change.
- Significant experience in GTM (Deals) leadership, commercial strategy, or senior business partnering in a complex, matrix environment.
- Strong ability to contract priorities and outcomes with senior stakeholders and influence without formal authority.
- Proven experience shaping demand, making trade‑offs, and operating effectively in demand > supply conditions.
- Strong commercial and market judgement, including understanding of buyer needs and competitor dynamics.
- Experience coordinating cross‑functional delivery across Sales, Marketing and Operations disciplines.
- Confidence with using performance insight and data to shape decisions and drive interventions.
- People leadership experience beneficial (dependent on scope).
At BDO, we’ll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development.
StudySmarter Expert Advice🤫
We think this is how you could land Head of GTM Deals in London
✨Get to Grips with Data Visualisation Tools
If you're aiming for a full-time role in business intelligence, brush up on your skills with popular data visualisation tools like Tableau or Power BI. Showcasing projects where you've transformed raw data into clear visual insights can give you a real edge.
✨Join Local Business Intelligence Meetups
Look for local business intelligence meetups or analytics conferences in your area. These events are not just great for learning but also for networking with industry professionals who could lead you to opportunities at companies like BDO UK!
✨Engage with Online BI Communities
Join online forums or communities focused on business intelligence—think LinkedIn groups, Reddit threads, or even dedicated Slack channels. Engage actively by sharing your insights and asking questions; this can help you build visibility and connect with potential employers.
✨Leverage Your University’s Career Support
If you're a recent graduate, definitely tap into your university's career services. Many have connections with companies in need of full-time BI specialists, and they can guide you on how to pitch yourself effectively—don't miss out on that!
We think you need these skills to ace Head of GTM Deals in London
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at BDO UK, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at BDO UK
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with BDO UK’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
