At a Glance
- Tasks: Lead the development of go-to-market strategies and drive measurable commercial outcomes.
- Company: Join BDO, a trusted accountancy and business advisory firm.
- Benefits: Enjoy career development support, agile working, and a people-centred culture.
- Other info: Collaborative environment with opportunities for continuous learning and networking.
- Why this job: Shape impactful strategies for high-growth businesses and enhance your leadership skills.
- Qualifications: Experience in GTM leadership and strong commercial judgement required.
We're BDO, an accountancy and business advisory firm providing the advice and solutions entrepreneurial organisations need to navigate today's changing world. We work with ambitious, entrepreneurially-spirited and high growth businesses that fuel the economy.
Our Sales and Marketing team is being reshaped to directly support BDO's growth ambitions. We're building a high-performing function that is proud of its technical skills, reliable in delivery, and outcome-led in how we prioritise and execute. You'll join a team big enough to offer diverse roles and opportunities, yet personal enough to ensure you're supported and empowered from day one.
Here, we think beyond activity. You'll bring ideas, fresh thinking and help shape how we deliver campaigns, insights and engagement across the business. Working closely with internal clients, you'll deepen your understanding of our sectors and add value in your role.
The Head of GTM Audit is accountable for shaping and delivering go-to-market direction for their deployed area by translating growth priorities into an insight-led GTM strategy and contracted plan that drives measurable commercial outcomes. The role operates as a senior business partner to leadership in the deployed area and as a leader within the Sales & Marketing community.
Key responsibilities include:
- Lead development of the deployed GTM strategy and annual plan in partnership with business leadership and Sales & Marketing capability leaders.
- Contract priorities based on growth strategy, local market context and buyer needs, including clear measures and success criteria.
- Shape briefs with the business that describe the outcome required, the buyer problem to solve and the target audience.
- Run demand intake and shaping conversations with deployed leadership to create a holistic view of needs and opportunities.
- Translate demand into a prioritised portfolio with clear sequencing, dependencies and resourcing assumptions.
- Ensure prioritisation supports issue-led, solution-oriented selling and avoids fragmented service-led activity.
- Mobilise the right expertise from Sales, Marketing and Operations to meet contracted priorities.
- Build trusted relationships with deployed leadership and maintain a clear engagement rhythm.
You'll be someone with significant experience in GTM (Audit) leadership, strong ability to contract priorities and outcomes with senior stakeholders, and proven experience shaping demand and making trade-offs. People leadership experience is beneficial.
At BDO, we'll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development.
Mutual support and respect is one of BDO's core values and we're proud of our distinctive, people-centred culture. Our agile working framework helps us stay connected, bringing teams together where and when it counts.
We're looking forward to the future at BDO, helping entrepreneurial businesses to succeed and fuelling the UK economy. Our success is powered by our people, which is why we're always finding new ways to invest in you.
Head of Go To Market - Audit in Iver employer: BDO UK
At BDO, we pride ourselves on being an exceptional employer, offering a supportive and people-centred culture that fosters personal and professional growth. Our commitment to collaboration and innovation is reflected in our agile working framework and state-of-the-art office spaces, ensuring you have the resources and connections needed to thrive. Join us in shaping the future of entrepreneurial businesses while enjoying a wealth of learning opportunities and a clear path for career advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Go To Market - Audit in Iver
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How to prepare for a job interview at BDO UK
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