At a Glance
- Tasks: Lead the development of go-to-market strategies for our Tax stream and drive measurable outcomes.
- Company: Join BDO, a leading accountancy and business advisory firm with a people-centred culture.
- Benefits: Enjoy career development support, agile working, and state-of-the-art collaboration spaces.
- Other info: Collaborative environment with opportunities for continuous learning and personal growth.
- Why this job: Shape impactful strategies and work with entrepreneurial businesses that fuel the UK economy.
- Qualifications: Experience in GTM leadership, commercial strategy, and strong stakeholder management skills.
We're BDO, an accountancy and business advisory firm providing the advice and solutions entrepreneurial organisations need to navigate today's changing world. We work with ambitious, entrepreneurially-spirited and high growth businesses that fuel the economy, directly advising the owners and management teams that lead them.
Our Sales and Marketing team is being reshaped to support BDO's growth ambitions. We're building a high-performing function that is proud of its technical skills, reliable in delivery, and outcome-led in how we prioritise and execute. You'll join a team big enough to offer diverse roles and opportunities, yet personal enough to ensure you're supported and empowered from day one.
Here, we think beyond activity. You'll bring ideas, fresh thinking and help shape how we deliver campaigns, insights and engagement across the business. Working closely with internal clients, you'll deepen your understanding of our sectors and add value in your role. From strategic storytelling to capability building and smarter ways of working, you'll grow your skills while working with people who care about doing the right thing and doing it well.
The Head of GTM Tax is accountable for shaping and delivering go-to-market direction for their deployed area by translating growth priorities into an insight-led GTM strategy and contracted plan that drives measurable commercial outcomes. The role operates as a senior business partner to leadership in the deployed area, ensuring work is focused, integrated and prioritised in a demand > supply environment.
Key responsibilities include:
- Lead development of the deployed GTM strategy and annual plan in partnership with business leadership and Sales & Marketing capability leaders.
- Contract priorities based on growth strategy, local market context and buyer needs, including clear measures and success criteria.
- Shape briefs with the business that describe the outcome required, the buyer problem to solve and the target audience.
- Run demand intake and shaping conversations with deployed leadership to create a holistic view of needs and opportunities.
- Translate demand into a prioritised portfolio with clear sequencing, dependencies and resourcing assumptions.
- Ensure prioritisation supports issue-led, solution-oriented selling and avoids fragmented service-led activity.
- Mobilise the right expertise from Sales, Marketing and Operations to meet contracted priorities.
- Build trusted relationships with deployed leadership and maintain a clear engagement rhythm.
You'll be someone with significant experience in GTM (Tax) leadership, strong ability to contract priorities and outcomes with senior stakeholders, and proven experience shaping demand and making trade-offs. Confidence with using performance insight and data to shape decisions and drive interventions is essential.
At BDO, we'll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development. Mutual support and respect is one of BDO's core values, and we're proud of our distinctive, people-centred culture.
We're looking forward to the future at BDO, helping entrepreneurial businesses to succeed and fuelling the UK economy. Our success is powered by our people, and we're always finding new ways to invest in you.
Head of GTM - Tax employer: BDO UK
As an Audit Learning and Development Assistant Manager/Manager, you will thrive in a dynamic work culture that prioritises innovation and collaboration. Our commitment to employee growth is evident through tailored learning interventions and the opportunity to engage with diverse stakeholders across multiple locations, including regular travel to London. Join us to make a meaningful impact while enjoying a supportive environment that champions professional development and operational excellence.
