At a Glance
- Tasks: Lead the development of go-to-market strategies and drive measurable commercial outcomes.
- Company: Join BDO, a trusted accountancy and business advisory firm supporting ambitious businesses.
- Benefits: Enjoy personal development, flexible working, and a supportive culture focused on collaboration.
- Other info: Dynamic environment with opportunities for continuous learning and career growth.
- Why this job: Shape impactful strategies and work with entrepreneurial organisations that fuel the UK economy.
- Qualifications: Experience in GTM leadership and strong commercial judgement required.
The predicted salary is between 80000 - 100000 £ per year.
We're BDO, an accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today's changing world. We work with ambitious, entrepreneurially-spirited and high growth businesses that fuel the economy, directly advising the owners and management teams that lead them.
Our Sales and Marketing team is being reshaped to support BDO's growth ambitions. We're building a high-performing function that is proud of its technical skills, reliable in delivery, and outcome-led in how we prioritise and execute. You'll join a team big enough to offer diverse roles and opportunities, yet personal enough to ensure you're supported and empowered from day one.
You'll bring ideas, fresh thinking and help shape how we deliver campaigns, insights and engagement across the business. Working closely with internal clients, you'll deepen your understanding of our sectors and add value in your role. From strategic storytelling to capability building and smarter ways of working, you'll grow your skills while working with people who care about doing the right thing and doing it well.
The Head of GTM is accountable for shaping and delivering go-to-market direction for their deployed area by translating growth priorities into an insight-led GTM strategy and contracted plan that drives measurable commercial outcomes. The role operates as a senior business partner to leadership in the deployed area, ensuring work is focused, integrated and prioritised in a demand > supply environment.
Key responsibilities include:
- Lead development of the deployed GTM strategy and annual plan in partnership with business leadership and Sales & Marketing capability leaders.
- Contract priorities based on growth strategy, local market context and buyer needs, including clear measures and success criteria.
- Shape briefs with the business that describe the outcome required, the buyer problem to solve and the target audience.
- Run demand intake and shaping conversations with deployed leadership to create a holistic view of needs and opportunities.
- Translate demand into a prioritised portfolio with clear sequencing, dependencies and resourcing assumptions.
- Make and communicate trade-offs in a demand>supply environment; escalate decisions and risks early where needed.
- Ensure prioritisation supports issue-led, solution-oriented selling and avoids fragmented service-led activity.
- Mobilise the right expertise from Sales, Marketing and Operations to meet contracted priorities.
- Lead resourcing, scheduling and timing conversations, ensuring delivery is achievable and balanced across competing priorities.
- Work with peer Heads of GTM to maintain consistent language, rhythms and shared planning moments that enable meaningful collaboration.
- Use insight to guide targeting, proposition focus, and prioritisation of campaigns/activation/pursuit support.
- Ensure learning from execution (wins/losses, campaign performance, stakeholder feedback) is captured and fed back into planning and proposition improvement.
- Build trusted relationships with deployed leadership and maintain a clear engagement rhythm.
- Run governance moments with clear inputs/outputs and action tracking.
- Share regular KPI and performance insight with deployed leadership and stakeholders.
You'll be someone with:
- Significant experience in GTM leadership, commercial strategy, or senior business partnering in a complex, matrix environment.
- Strong ability to contract priorities and outcomes with senior stakeholders and influence without formal authority.
- Proven experience shaping demand, making trade-offs, and operating effectively in demand>supply conditions.
- Strong commercial and market judgement, including understanding of buyer needs and competitor dynamics.
- Experience coordinating cross-functional delivery across Sales, Marketing and Operations disciplines.
- Confidence with using performance insight and data to shape decisions and drive interventions.
- People leadership experience beneficial (dependent on scope).
At BDO, we'll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development. Mutual support and respect is one of BDO's core values and we're proud of our distinctive, people-centred culture. Our agile working framework helps us stay connected, bringing teams together where and when it counts so they can share ideas and help one another.
We're looking forward to the future at BDO, helping entrepreneurial businesses to succeed and fuelling the UK economy. Our success is powered by our people, which is why we're always finding new ways to invest in you.
Head of Go To Market employer: BDO UK
At BDO, we pride ourselves on being an excellent employer, offering a supportive and collaborative work culture that empowers our employees to thrive. With a strong focus on personal and professional development, we provide numerous growth opportunities, mentoring, and access to state-of-the-art resources, ensuring you can achieve your career ambitions while contributing to the success of entrepreneurial businesses across the UK. Join us in a dynamic environment where your ideas are valued, and together, we can shape the future of accountancy and business advisory.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Go To Market
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for those interviews! Research BDO’s values and recent projects. Think about how your skills align with their goals, especially in shaping go-to-market strategies. Practice common interview questions and have your own ready to show your interest.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. Mention something specific from your conversation to remind them of your fit for the role. It shows you’re keen and professional, which is always a plus.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the BDO team and ready to contribute to their growth ambitions.
We think you need these skills to ace Head of Go To Market
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Head of Go To Market role. Highlight your experience in GTM leadership and how it aligns with BDO's growth ambitions. We want to see how you can bring fresh ideas and insights to the table!
Showcase Your Commercial Acumen:In your application, emphasise your understanding of buyer needs and competitor dynamics. Use specific examples to demonstrate your strong commercial judgement and how you've successfully navigated demand > supply environments in the past.
Be Clear and Concise:When writing your application, keep it straightforward and focused. Avoid jargon and ensure your key achievements and skills are easy to spot. We appreciate clarity and want to quickly understand how you can add value to our team.
Apply Through Our Website:We encourage you to submit your application through our website. This way, you’ll ensure it reaches the right people directly. Plus, it’s a great opportunity to explore more about BDO and what we stand for!
How to prepare for a job interview at BDO UK
✨Know Your GTM Strategy
Before the interview, make sure you have a solid understanding of go-to-market strategies. Familiarise yourself with BDO's approach and how it aligns with their growth ambitions. Be ready to discuss how your experience can contribute to shaping and delivering effective GTM strategies.
✨Showcase Your Commercial Acumen
Demonstrate your strong commercial judgement by discussing specific examples where you've successfully identified buyer needs and market dynamics. Prepare to explain how you've made trade-offs in demand-supply situations and how that led to measurable outcomes.
✨Build Relationships
Highlight your ability to build trusted relationships with senior stakeholders. Share instances where you've influenced decisions without formal authority, and be prepared to discuss how you would engage with BDO's leadership to ensure alignment on priorities and outcomes.
✨Emphasise Collaboration Skills
Since the role involves coordinating cross-functional teams, be ready to talk about your experience in mobilising expertise from different disciplines. Discuss how you've facilitated collaboration in previous roles and how you plan to maintain consistent communication with peers at BDO.
