At a Glance
- Tasks: Lead new business generation and build relationships with target organisations.
- Company: Join BDO, a supportive firm focused on your career growth.
- Benefits: Career development resources, coaching opportunities, and a collaborative environment.
- Other info: Opportunity to coach juniors and contribute to team learning.
- Why this job: Make an impact in a dynamic B2B setting while developing your skills.
- Qualifications: Experience in lead generation and strong stakeholder engagement skills required.
The predicted salary is between 60000 - 80000 £ per year.
The Senior New Business Manager is deployed into a defined area of the business and leads new business generation activity aligned to growth and market priorities, including the firm’s Target and Priority Client programmes. The role is accountable for delivering qualified meetings and building early‑stage relationships with target organisations and individuals, using buyer‑led, issue‑based approaches and solution‑oriented positioning aligned to our sales methodology. The role also takes sales‑qualified leads (SQLs) generated through marketing campaigns and progresses them with discipline—ensuring timely follow‑up, clear next steps, and accurate campaign attribution in CRM. Additionally, the role supports capability uplift by coaching junior New Business colleagues and helping build confidence of junior fee earners with structured “take to market” activity.
Key responsibilities
- Execute targeting and outreach activity against agreed priority lists, ensuring quality and consistency.
- Tailor outreach and conversation approaches using buyer needs, issue‑led context and propositions.
- Generate and convert conversations into qualified meetings and early‑stage relationships.
- Accept and progress sales‑qualified leads (SQLs) from campaigns with clear follow‑up discipline (speed‑to‑lead, next step agreed, progression tracked).
- Deliver clean handoffs to Partners/Account teams using the agreed minimum pack, acceptance criteria and follow‑through expectations.
- Coach New Business Managers/juniors on outreach excellence, qualification discipline, handoff quality and CRM discipline.
- Contribute to team learning sessions and onboarding.
You will be someone with:
- Strong experience in new business development, lead generation or outbound sales in a complex B2B environment (professional services beneficial).
- Confident engaging stakeholders and generating meetings through credible, issue‑led outreach.
- Strong qualification discipline and ability to balance volume with quality.
- Strong collaboration across Sales, Marketing and GTM, and comfort operating within a shared sales methodology.
- Strong performance mindset and CRM discipline, including attribution awareness.
- Coaching experience or strong capability to develop others.
- Microsoft Dynamics (CRM) experience (activity logging, attribution/source discipline, and progression reporting).
- Target lists and performance dashboards/insight packs [TBC].
- Supporting tooling and automation used in new business delivery and enablement [TBC].
At BDO, we’ll support you at every stage in your career and provide resources and frameworks for personal and professional development.
Senior New Business Leader: Outbound Growth & Meetings in Edinburgh employer: BDO UK
At BDO, we pride ourselves on being an exceptional employer that fosters a collaborative and growth-oriented work culture. As a Senior New Business Leader, you will benefit from comprehensive professional development resources, coaching opportunities, and a supportive environment that encourages innovation and excellence. Located in a vibrant area, our firm not only prioritises your career advancement but also offers a dynamic workplace where your contributions directly impact our success.
StudySmarter Expert Advice🤫
We think this is how you could land Senior New Business Leader: Outbound Growth & Meetings in Edinburgh
✨Tip Number 1
Get to know the company inside out! Research their values, recent projects, and industry trends. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Attend industry events, webinars, or even local meetups. Building relationships with people in the field can lead to valuable connections and potential job opportunities.
✨Tip Number 3
Practice your pitch! Be ready to discuss how your skills align with the role of Senior New Business Leader. Highlight your experience in lead generation and your ability to engage stakeholders effectively.
✨Tip Number 4
Don’t forget to follow up! After meetings or networking events, send a quick thank-you note or message. It keeps you on their radar and shows your enthusiasm for the opportunity.
We think you need these skills to ace Senior New Business Leader: Outbound Growth & Meetings in Edinburgh
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in new business development and lead generation. We want to see how your skills align with our needs, so don’t hold back on showcasing your relevant achievements!
Showcase Your Sales Discipline:In your application, emphasise your strong qualification discipline and ability to balance volume with quality. We’re looking for someone who can demonstrate a solid understanding of CRM practices and attribution awareness, so be sure to include examples from your past roles.
Engage with Our Values:Take a moment to research StudySmarter and reflect our values in your application. Show us how you can contribute to our team culture and support junior colleagues, as coaching experience is a big plus for this role!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do!
How to prepare for a job interview at BDO UK
✨Know Your Numbers
Before the interview, brush up on your metrics and achievements in new business development. Be ready to discuss specific examples of how you've generated leads and converted them into meetings. This shows you understand the importance of performance and can back it up with data.
✨Tailor Your Approach
Research the company’s target clients and their pain points. Prepare to discuss how your outreach strategies can be tailored to meet these needs. This demonstrates your ability to engage stakeholders effectively and positions you as a solution-oriented candidate.
✨Showcase Your Coaching Skills
Since the role involves coaching junior colleagues, think of examples where you've successfully developed others. Be prepared to share your approach to mentoring and how you’ve helped team members improve their outreach and qualification skills.
✨Familiarise Yourself with CRM Tools
Make sure you're comfortable discussing your experience with Microsoft Dynamics or similar CRM systems. Highlight how you've used these tools for activity logging and tracking progression, as this is crucial for maintaining discipline in follow-ups and campaign attribution.
