At a Glance
- Tasks: Lead new business generation and build relationships with target organisations.
- Company: Join BDO, a leading accountancy and business advisory firm.
- Benefits: Career development support, flexible working, and a people-centred culture.
- Other info: Collaborative environment with continuous learning opportunities.
- Why this job: Make a real impact by helping entrepreneurial businesses thrive.
- Qualifications: Experience in new business development and strong stakeholder engagement skills.
The predicted salary is between 55000 - 65000 € per year.
We're BDO, an accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today's changing world. We work with the companies that are Britain's economic engine – ambitious, entrepreneurially-spirited and high growth businesses that fuel the economy - and directly advise the owners and management teams that lead them.
Our Sales and Marketing team is being reshaped to directly support BDO's growth ambitions. We're building a high-performing function that is proud of its technical skills, reliable in delivery, and outcome-led in how we prioritise and execute. You'll join a team big enough to offer diverse roles and opportunities, yet personal enough to ensure you're supported and empowered from day one.
You'll bring ideas, fresh thinking and help shape how we deliver campaigns, insights and engagement across the business. Working closely with internal clients, you'll deepen your understanding of our sectors and add value in your role. From strategic storytelling to capability building and smarter ways of working, you'll grow your skills while working with people who care about doing the right thing and doing it well.
Leading organisations trust us because of the quality of our advice. That quality grows from a thorough understanding of their business, and that understanding comes from working closely with them and building long-lasting relationships.
You'll be someone who is both comfortable working pro-actively and managing your own tasks, as well as confident collaborating with others and communicating regularly with senior managers, directors, and BDO's partners to help businesses effectively. You'll be encouraged to identify and draw attention to opportunities for enhancing our delivery and providing additional services to organisations we work with.
The Sales and Marketing team are looking to recruit five Senior New Business Managers across BDO regions (London, North, South, Thames Valley West, Midlands, Scotland).
Role purpose
The Senior New Business Manager is deployed into a defined area of the business and leads new business generation activity aligned to growth and market priorities, including the firm's Target and Priority Client programmes. The role is accountable for delivering qualified meetings and building early-stage relationships with target organisations and individuals, using buyer-led, issue-based approaches and solution-oriented positioning, aligned to our sales methodology.
The role also takes sales-qualified leads (SQLs) generated through marketing campaigns and progresses them with discipline—ensuring timely follow-up, clear next steps, and accurate campaign attribution in CRM. In addition, the role supports capability uplift by coaching junior New Business colleagues and helping build confidence of junior fee earners through structured "take to market" activity, reinforcing consistent habits and continuous improvement. The role uses available tools and automation to improve consistency, efficiency and traceability, and helps increase awareness of those tools within the deployed area.
Key responsibilities
- Execute targeting and outreach activity against agreed priority lists, ensuring quality and consistency.
- Tailor outreach and conversation approaches using buyer needs, issue-led context and propositions.
- Generate and convert conversations into qualified meetings and early-stage relationships.
- Accept and progress sales-qualified leads (SQLs) from campaigns with clear follow-up discipline (speed-to-lead, next step agreed, progression tracked).
- Deliver clean handoffs to Partners/Account teams using the agreed minimum pack, acceptance criteria and follow-through expectations.
- Coach New Business Managers/juniors on outreach excellence, qualification discipline, handoff quality and CRM discipline.
- Contribute to team learning sessions and onboarding.
You will be someone with:
- Strong experience in new business development, lead generation or outbound sales in a complex B2B environment (professional services beneficial).
- Confident engaging stakeholders and generating meetings through credible, issue-led outreach.
- Strong qualification discipline and ability to balance volume with quality.
- Strong collaboration across Sales, Marketing and GTM, and comfort operating within a shared sales methodology.
- Strong performance mindset and CRM discipline, including attribution awareness.
- Coaching experience or strong capability to develop others.
- Microsoft Dynamics (CRM) experience (activity logging, attribution/source discipline, and progression reporting).
- Target lists and performance dashboards/insight packs [TBC].
- Supporting tooling and automation used in new business delivery and enablement [TBC].
At BDO, we'll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development.
Mutual support and respect is one of BDO's core values and we're proud of our distinctive, people-centred culture. From informal success conversations to formal mentoring and coaching, we'll support you at every stage in your career, whatever your personal and professional needs.
Our agile working framework helps us stay connected, bringing teams together where and when it counts so they can share ideas and help one another. At BDO, you'll always have access to the people and resources you need to do your best work.
We know that collaboration is the key to creating value for the companies we work with and satisfying experiences for our colleagues, so we've invested in state-of-the-art collaboration spaces in our offices. BDO's people represent a wealth of knowledge and expertise, and we'll encourage you to build your network, work alongside others, and share your skills and experiences. With a range of multidisciplinary events and dedicated resources, you'll never stop learning at BDO.
At BDO, we help entrepreneurial businesses to succeed, fuelling the UK economy. Our success is powered by our people, which is why we're always finding new ways to invest in you. Across the UK thousands of unique minds continue to come together to help companies we work with to achieve their ambitions.
We've got a clear purpose, and we're confident in our future, because we're adapting and evolving to build on our strengths, ensuring we continue to find the right combination of global reach, integrity and expertise. We shape the future together with openness and clarity, because we believe in empowering people to think creatively about how we can do things better.
New Business Senior Manager in Edinburgh employer: BDO UK
At BDO, we pride ourselves on being an exceptional employer, offering a supportive and people-centred culture that fosters collaboration and personal growth. With access to state-of-the-art resources and a commitment to career development, our employees are empowered to thrive in their roles while contributing to the success of ambitious businesses across the UK. Join us in a dynamic environment where your ideas are valued, and you can make a meaningful impact from day one.
StudySmarter Expert Advice🤫
We think this is how you could land New Business Senior Manager in Edinburgh
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Be proactive in your approach. Instead of waiting for job openings, identify companies you admire and reach out directly. Share your ideas on how you can contribute to their growth. This shows initiative and can set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their values and think about how your skills align with their goals. This will help you tailor your responses and demonstrate that you're a great fit for their team.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can leave a lasting impression. It shows your enthusiasm for the role and keeps you on their radar as they make their decision.
We think you need these skills to ace New Business Senior Manager in Edinburgh
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Senior New Business Manager role. Highlight your experience in new business development and how it relates to BDO's goals.
Showcase Your Collaboration Skills:Since this role involves working closely with various teams, emphasise your ability to collaborate effectively. Share examples of how you've successfully worked with others to achieve common goals in previous roles.
Be Clear and Concise:When writing your application, keep it clear and to the point. Use bullet points where necessary to make your achievements stand out. Remember, we want to see your impact quickly!
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. This way, you can ensure your application reaches the right people and stands out in our system.
How to prepare for a job interview at BDO UK
✨Know Your Stuff
Before the interview, dive deep into BDO's services and recent projects. Understanding their approach to new business generation and how they support entrepreneurial organisations will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Experience
Be ready to discuss your previous experience in new business development or lead generation. Use specific examples that highlight your success in engaging stakeholders and generating meetings through credible outreach. This will demonstrate your ability to fit into their sales methodology.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of the role and the company. Inquire about their current challenges in new business generation or how they measure success in their campaigns. This shows that you're proactive and engaged.
✨Demonstrate Collaboration Skills
Since the role involves coaching junior colleagues and collaborating across teams, be prepared to share examples of how you've successfully worked with others in the past. Highlight any experiences where you’ve contributed to team learning or supported colleagues in achieving their goals.
