At a Glance
- Tasks: Create and optimise email campaigns to engage and nurture leads.
- Company: BDO, a forward-thinking company focused on growth and innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Collaborative environment with a focus on personal and career growth.
- Why this job: Join a dynamic team and make a real impact on marketing strategies.
- Qualifications: Experience in B2B email marketing and proficiency in automation platforms.
The predicted salary is between 40000 - 50000 £ per year.
BDO is reshaping its Sales and Marketing team to support growth ambitions.
Role Summary
We are looking for a Marketing Automation Manager to support the delivery and optimisation of email and automation journeys that drive engagement and nurture leads, aligned with BDO’s sales methodology.
Key Responsibilities
- Build and deploy email and automation workflows in Hub Spot using approved templates and governance standards.
- Create and manage lists/segments, workflows, triggers and basic scoring components as required.
- Maintain campaign set‑up accuracy including naming conventions, tagging and required fields.
- Run QA for journeys and emails (links, personalisation, rendering, segmentation logic, suppression rules).
- Support campaign execution of email/automation components, ensuring briefs are complete and timelines are met.
- Build and maintain targeted nurture journeys for priority account sets as defined by senior leadership.
- Support reporting inputs, produce performance reports (engagement, conversions, progression signals) and recommend improvements.
- Implement optimisation changes to journeys based on insight and direction from senior role.
- Ensure tagging, lifecycle stage fields and handoff indicators are applied correctly.
- Support CRM integration processes by maintaining clean Hub Spot configuration and escalating data issues promptly.
Qualifications
- Hands‑on experience delivering B2B email marketing and automation.
- Proficiency with a marketing automation platform (e. g., Hub Spot, Marketo, Salesforce). Building workflows, emails, segmentation and reporting.
- Strong attention to detail and QA discipline; able to meet deadlines.
- Comfortable using performance data, reporting and KPI tracking to inform improvements.
- Good stakeholder communication and ability to coordinate inputs and timelines.
- Commercial outlook and understanding of client needs.
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Marketing Automation Manager in Birmingham employer: BDO UK
As an Audit Learning and Development Assistant Manager/Manager, you will thrive in a dynamic work culture that prioritises innovation and collaboration. Our commitment to employee growth is evident through tailored learning interventions and the opportunity to engage with diverse stakeholders across multiple locations, including regular travel to London. Join us to make a meaningful impact while enjoying a supportive environment that champions professional development and operational excellence.
