At a Glance
- Tasks: Lead the Commercial Insights team to drive data-driven decisions and improve business outcomes.
- Company: Join BDO, a dynamic accountancy and business advisory firm focused on high-growth businesses.
- Benefits: Competitive salary, professional development, and opportunities for career advancement.
- Other info: Work with cutting-edge tools like AI and BI to enhance data quality and performance.
- Why this job: Make a real impact by shaping insights that accelerate growth in a collaborative environment.
- Qualifications: Experience in commercial insights, analytics, and strong leadership skills required.
The predicted salary is between 70000 - 90000 £ per year.
Head of Commercial Insights • Birmingham, GB
We’re BDO, an accountancy and business advisory firm that delivers solutions for entrepreneurial organisations. We work with high‑growth businesses across the UK.
We’re building a high‑performing Sales and Marketing team and need a Head of Commercial Insights to drive decision‑grade insight that improves commercial outcomes and accelerates growth.
Responsibilities
- Own the Commercial Insights methodology and service guide: what insight is produced, inputs, outputs, definitions of done and cadences.
- Own the monthly Sales & Marketing performance pack, ensuring it is decision oriented and consistent, with clear recommended interventions.
- Build and maintain a structured market insight approach, including audience segmentation, buyer needs, buying behaviours, and channel/campaign effectiveness.
- Run the annual insight cycle to support GTM planning and contracting.
- Combine internal performance data with external research to recommend actionable opportunities and constraints.
- Partner with CRM/application support and platform owners to improve data quality, adoption and traceability.
- Work closely with the Data Office to shape, prioritise and deliver insight/data products that serve Sales and Marketing needs.
- Lead and develop the Commercial Insights team, while upskilling Sales and Marketing colleagues to interpret insight, use dashboards and improve data discipline.
Qualifications
- Significant experience in commercial insights, performance reporting, analytics, research or business intelligence in a complex environment.
- Experience with Artificial Intelligence (including AI agents).
- Strong ability to translate both internal performance data and external research into actionable recommendations.
- Experience designing KPI frameworks and operating performance rhythms (packs, dashboards, scorecards).
- Strong knowledge of market/audience/buyer research approaches and competitor insight practices.
- Strong stakeholder influence; able to drive decisions and prioritisation using evidence.
- Experience improving data quality and partnering with data/platform owners to drive adoption.
- Proven people leadership and capability‑building experience.
- Key platforms and data
- Microsoft Dynamics (CRM): pipeline, activity and conversion reporting discipline.
- BI/analytics tools (e. g., Power BI or similar)
- Marketing performance sources (email/automation, PPC, website analytics)
- Knowledge of Research and external insight sources/providers.
- Data modelling and data manipulation (SQL).
- Data visualisation, analysis, and some understanding of statistically methods.
- Knowledge of testing processes required.
- #J-18808-Ljbffr
Head Of Commercial Insights in Birmingham employer: BDO UK
As an Audit Learning and Development Assistant Manager/Manager, you will thrive in a dynamic work culture that prioritises innovation and collaboration. Our commitment to employee growth is evident through tailored learning interventions and the opportunity to engage with diverse stakeholders across multiple locations, including regular travel to London. Join us to make a meaningful impact while enjoying a supportive environment that champions professional development and operational excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Head Of Commercial Insights in Birmingham
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We think you need these skills to ace Head Of Commercial Insights in Birmingham
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at BDO UK, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at BDO UK
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with BDO UK’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
