Senior Marketing Campaigns Manager - Fixed Term Contract

We’re BDO, an accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world. We work with ambitious, entrepreneurially-spirited and high growth businesses that fuel the economy and directly advise the owners and management teams that lead them.

Our Sales and Marketing team is being reshaped to directly support BDO’s growth ambitions. We’re building a high-performing function that is proud of its technical skills, reliable in delivery, and outcome-led in how we prioritise and execute. You’ll join a team big enough to offer diverse roles and opportunities, yet personal enough to ensure you’re supported and empowered from day one.

You’ll bring ideas, fresh thinking and help shape how we deliver campaigns, insights and engagement across the business. Working closely with internal clients, you’ll deepen your understanding of our sectors and add value in your role. From strategic storytelling to capability building and smarter ways of working, you’ll grow your skills while working with people who care about doing the right thing and doing it well.

The Senior Marketing Campaign Manager develops and delivers the campaign strategy and plan for their area of deployment, aligning firm growth priorities with local market needs. The role builds sponsorship and shared agreement with senior business stakeholders on campaign priorities, audiences, timing and measures, and ensures activity is delivered through the campaign's capability standards and ways of working.

Key responsibilities include:

• Develop and maintain a campaign strategy and delivery plan for the deployment area, translating firm priorities into practical activity.
• Build shared agreement with senior business stakeholders on priorities, audiences, key messages, timing, measures, and what “good” looks like.
• Ensure plans are anchored to value propositions: reuse firm propositions wherever possible and coordinate local iteration where required.
• Work with the Head of Marketing Campaigns to align local plans to the wider campaign portfolio, sequencing and resourcing.
• Partner with Markets Activation to ensure campaign messaging and activation is grounded in current value propositions, proof points, and “how to articulate” guidance.
• Identify where local buyer needs or market context require proposition refinement; feed insights into Markets Activation and the wider proposition owners for iteration.
• Socialise and embed central campaigns and programmes locally, ensuring stakeholders understand intent, audiences and expected actions.
• Identify gaps where central activity does not fully meet local needs and design complementary campaigns aligned to capability standards.
• Ensure campaign plans are proposition-led and grounded in insight, sales feedback and performance data.
• Bring creativity and cut-through to campaign concepts while maintaining delivery discipline and consistency.
• Oversee campaign planning and delivery across line-managed roles, ensuring plans are complete, realistic and integrated with other activity.
• Lead kick-offs and mobilisation with stakeholders so responsibilities and follow-through are clear.
• Define and apply measurement plans for campaigns in the deployment area; monitor performance and recommend interventions.
• Line manage and develop team members through clear priorities, coaching, quality assurance and performance management.

You’ll be someone with:

• Strong integrated campaign leadership experience in a B2B environment; professional services experience preferred.
• Demonstrated ability to translate strategy into executable plans and mobilise stakeholders around them.
• Strong stakeholder influence across a matrix; confident partnering with senior leaders.
• Strong buyer understanding and ability to translate insight into relevant campaign activity.
• Comfortable using metrics to guide decisions, prioritisation and optimisation.
• People leadership experience including coaching, quality assurance and development.
• Strong creative judgement and ability to produce distinctive work without losing delivery discipline.

At BDO, we’ll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development. Mutual support and respect is one of BDO’s core values and we’re proud of our distinctive, people-centred culture.

Our agile working framework helps us stay connected, bringing teams together where and when it counts so they can share ideas and help one another. We know that collaboration is the key to creating value for the companies we work with and satisfying experiences for our colleagues.

We’re looking forward to the future at BDO, helping entrepreneurial businesses to succeed, fuelling the UK economy. Our success is powered by our people, which is why we’re always finding new ways to invest in you.