At a Glance
- Tasks: Lead the CRM product strategy and ensure it delivers real value for the business.
- Company: Join BDO, a dynamic accountancy and advisory firm supporting ambitious businesses.
- Benefits: Enjoy career development, training, and a supportive work culture.
- Other info: Collaborative environment with opportunities for networking and continuous learning.
- Why this job: Make an impact by shaping CRM strategies that drive growth and efficiency.
- Qualifications: Experience in CRM management and strong skills in Microsoft Dynamics 365 required.
The predicted salary is between 54000 - 66000 £ per year.
We’re BDO, an accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world. We work with ambitious, entrepreneurially-spirited and high-growth businesses that fuel the economy and directly advise the owners and management teams that lead them.
Our Sales and Marketing team is being reshaped to directly support BDO’s growth ambitions. We’re building a high-performing function that is proud of its technical skills, reliable in delivery, and outcome-led in how we prioritise and execute. You’ll join a team big enough to offer diverse roles and opportunities, yet personal enough to ensure you’re supported and empowered from day one.
In this team, development is central to how we work. You’ll have access to high-quality training, clear capability frameworks and hands-on learning that give you the confidence and skills to grow quickly. We use evidence and feedback to improve performance and focus effort where it makes the biggest difference.
The Senior CRM Product Manager is accountable for the day-to-day product leadership of the firm’s CRM platform built on Microsoft Dynamics 365, ensuring it delivers commercial value, supports adoption of the firm’s sales methodology, and enables growth priorities through consistent usage, reliable data and fit-for-purpose capability.
A core expectation of the role is operational performance management of the CRM product. The Senior CRM Product Manager will run a monthly product performance cycle and provide a clear BAU performance pack to the Product Owner and key stakeholders, covering adoption, usage and data discipline, service performance, backlog health and delivery velocity, release quality, and improvement actions.
In this role you’ll:
- Partner with the Product Owner to shape the CRM product vision and translate it into a clear roadmap and quarterly delivery plan.
- Establish and run a cross-functional taskforce to schedule delivery backlog and manage trade-offs.
- Partner with the D365 Solution Manager/Tech Lead on sprint planning, releases and governance.
- Own the operational performance of CRM as a product and provide monthly product performance pack.
- Sponsor adoption strategy with CRM Business Operations: training plans, guidance, usage standards and targeted interventions.
- Partner with the Data Office to align data standards and ensure data quality improvements are prioritised alongside feature delivery.
- Represent CRM across the wider ERP/Product Network and coordinate shared change planning where required.
- Lead and develop the CRM Business Operations team, building clear ways of working and continuous improvement.
You’ll be someone with:
- Significant CRM product management or senior CRM leadership experience in a complex organisation.
- Strong Microsoft Dynamics 365 expertise and ability to translate commercial needs into product decisions.
- Proven ability to run structured delivery governance with technical teams (sizing, sprint/release, testing).
- Strong operational mindset: able to manage BAU performance, reduce recurring issues, and improve service reliability.
- Strong stakeholder influence; able to prioritise and challenge constructively in demand/capacity contexts.
- Experience improving adoption, data quality and measurable value of CRM.
- Experience partnering with a Data Office and enterprise governance beneficial.
- Experience in professional services/partnership-led organisations beneficial.
At BDO, we’ll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development.
Mutual support and respect is one of BDO’s core values and we’re proud of our distinctive, people-centred culture. Our agile working framework helps us stay connected, bringing teams together where and when it counts so they can share ideas and help one another.
We know that collaboration is the key to creating value and satisfying experiences at work, so we’ve invested in state-of-the-art collaboration spaces in our offices. BDO’s people represent a wealth of knowledge and expertise, and we’ll encourage you to build your network, work alongside others, and share your skills and experiences.
We’re looking forward to the future at BDO, helping entrepreneurial businesses to succeed, fuelling the UK economy. Our success is powered by our people, which is why we’re always finding new ways to invest in you.
Senior CRM Product Manager employer: BDO UK LLP
BDO UK LLP is an excellent employer, offering a dynamic work culture that prioritises professional growth and development within the privacy sector. Located in Greater Manchester, employees benefit from a collaborative environment where they can lead impactful projects, build strong client relationships, and enhance their expertise in data protection regulations. With a commitment to employee well-being and continuous learning, BDO UK LLP stands out as a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Product Manager
✨Tip Number 1: Get Involved in Consulting Case Competitions
Look for case competitions hosted by universities and consulting firms. They’re a fab way to showcase your problem-solving skills and meet industry players. Plus, winning one can seriously boost your CV, which we know is key when applying for roles like Senior CRM Product Manager at BDO UK LLP!
✨Tip Number 2: Leverage Alumni Networks
Tap into your university’s alumni network; many consultants love to help out new talent. Reach out to alumni who are working in management consulting, they might have insider knowledge about openings at firms like BDO UK LLP or be willing to refer you for that Senior CRM Product Manager position!
✨Tip Number 3: Attend Industry Events and Conferences
Keep an eye on management consulting events, workshops, or panels. These are prime opportunities to network with top professionals and get your name out there. You might even bump into someone from BDO UK LLP who’s on the lookout for their next Senior CRM Product Manager star!
✨Tip Number 4: Polish Your Consulting Skills Online
Engage with online platforms that offer consulting simulations or courses. Prove your chops by completing relevant projects — this not only beefs up your experience but also gives you concrete examples to chat about during interviews for that full-time Senior CRM Product Manager role at BDO UK LLP!
We think you need these skills to ace Senior CRM Product Manager
Some tips for your application 🫡
Show Your Problem-Solving Skills:In management consulting, it's all about problem-solving—so make sure your CV highlights your analytical and critical thinking skills. Include examples from your studies or previous roles where you tackled complex issues or came up with innovative solutions. Quantify your achievements whenever possible to demonstrate your impact!
Tailor Your Cover Letter:Your cover letter is your chance to explain why you're a perfect fit for the consulting world. Focus on your motivation for joining the industry and how your skills align with the requirements of the role at BDO UK LLP. Remember to mention any relevant coursework or projects that showcase your understanding of strategic frameworks or business models!
Highlight Team Experience:Consultants often work in teams, so it's vital to showcase your collaborative skills. Include experiences where you've worked effectively with others, whether in academic group projects or internships. Discuss your role in the team and how you helped achieve common goals, demonstrating you can thrive in a consultancy environment.
Professionalise Your Online Presence:Make sure your LinkedIn and any other professional profiles are up to date, reflecting your career aspirations in management consulting. Connect with industry professionals and follow relevant groups—show you’re serious about entering this field. Applying through our website is a great way to get noticed, so showcase your personality and enthusiasm there!
How to prepare for a job interview at BDO UK LLP
✨Master the Case Study Game
In management consulting, case study interviews are all the rage. Make sure to practice structuring your thoughts and analysing data on the fly. Use resources like example case studies to get comfortable with frameworks and solutions. Remember, it’s not just about getting the right answer but showcasing your thought process, so talk us through your reasoning!
✨Know Your Numbers
Be prepared for some numerical and analytical questions. Brush up on your mental math and be ready to interpret data from charts or graphs. We might throw some business scenarios at you that require a quick turnaround on numerical analysis, so practice these skills to feel confident and swift!
✨Show Your Leadership Flair
As this is a full-time role, we want to see your potential as a seasoned consultant. Be ready to discuss experiences where you've led a project or a team. Think about times you've influenced decisions or navigated challenges—this is your chance to show how you can thrive in a fast-paced, collaborative environment.
✨Be a Cultural Fit
We’re not just looking for brains; we want to see if you vibe with our company culture at BDO UK LLP. Prepare to share how your values align with ours. Have a think about what makes a great team environment for you and how you can contribute to that. A good cultural fit goes a long way in management consulting!
