At a Glance
- Tasks: Lead a team to turn growth priorities into actionable business development plans.
- Company: Join a leading accountancy and advisory firm focused on high-growth businesses.
- Benefits: Competitive salary, professional development, and a dynamic work environment.
- Other info: Opportunity to create a high-performance culture and lead a dedicated team.
- Why this job: Make a real impact by driving business development and enabling success.
- Qualifications: Strong stakeholder influence and experience in the sales cycle required.
The predicted salary is between 80000 - 100000 £ per year.
Overview
BDO is an accountancy and business advisory firm that advises entrepreneurial organisations and works with high‑growth businesses.
Role Purpose
The Head of Business Development Enablement leads a specialist team that turns agreed growth priorities into practical business development activity that improves pipeline and conversion. The role helps partners and fee‑earning teams execute business development consistently by translating market priorities, value propositions and insight into repeatable routines, clear actions and effective follow‑through aligned to the firm’s sales methodology.
Key Responsibilities
- Translate agreed growth and market priorities into business development plans (objectives, actions, cadence and measures).
- Build shared agreement with stakeholders on what will be enabled, by whom, and what success looks like—including actions required from the business.
- Define priority audiences and buyer types and ensure plans are designed around buyer needs and decision dynamics.
- Ensure plans support the firm’s Target and Priority Client programmes where relevant and align to the wider portfolio and capacity assumptions.
- Work with relevant owners to ensure proposition tools are current for priority themes (narrative, proof points, buyer relevance).
- Own the development and upkeep of business development tools (routines, talk tracks, actions, recording guidance).
- Partner with GTM Business Partners to ensure enablement aligns to contracted priorities and briefs are decision‑ready.
- Partner with Marketing (campaigns, digital, content) to align messaging, timing and assets to enablement plans.
- Convene the right stakeholders to align on buyer problems, proof points and “how we win”.
- Own and continuously improve the business development methodology (routines, enablement formats, templates and guidance).
- Define and track measures for enablement effectiveness, linking activity to pipeline outcomes where possible.
- Provide inputs to monthly performance reporting with recommended interventions.
- Lead and develop the Business Development Enablement team.
- Create a high‑performance culture with clear expectations, feedback loops and learning routines.
Qualifications
- Strong stakeholder influence and ability to mobilise partners and fee‑earning teams.
- Experience across the end‑to‑end sales cycle with strong commercial judgement.
- Deep knowledge of sales methodologies and experience driving adoption through tools, routines and coaching.
- Strong facilitation and enablement delivery skills.
Head of Markets Activation in Reading employer: BDO UK LLP
BDO is an exceptional employer that fosters a dynamic work culture focused on collaboration and innovation, making it an ideal place for professionals looking to make a significant impact in the accountancy and business advisory sector. With a commitment to employee growth, BDO offers extensive training and development opportunities, ensuring that team members are equipped with the skills needed to excel in their roles. Located in a vibrant area, employees benefit from a supportive environment that encourages work-life balance and professional advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Markets Activation in Reading
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you tailor your responses and show that you’re genuinely interested in being part of their team.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to get comfortable with common questions. The more you practice, the more confident you’ll feel when it’s time to shine in front of the real interviewers.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in leaving a positive impression. It shows your enthusiasm for the role and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Head of Markets Activation in Reading
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Head of Markets Activation role. Highlight your experience in business development and stakeholder management, as these are key for us.
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Use quantifiable results to demonstrate how you've improved pipeline and conversion in previous roles. We love seeing how you’ve made a tangible impact.
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language and avoid jargon where possible. We appreciate clarity, especially when it comes to outlining your business development strategies and methodologies.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at BDO UK LLP
✨Know Your Market Inside Out
Before the interview, dive deep into the market trends relevant to the role. Understand the key players, buyer types, and decision dynamics. This knowledge will help you demonstrate your ability to translate market priorities into actionable business development plans.
✨Showcase Your Stakeholder Management Skills
Prepare examples that highlight your experience in influencing stakeholders and mobilising teams. Be ready to discuss how you've built shared agreements in past roles and how you can apply that to align with the firm's objectives.
✨Demonstrate Your Sales Methodology Expertise
Brush up on various sales methodologies and be prepared to discuss how you've successfully implemented them in previous positions. Highlight your experience in driving adoption through tools and routines, as this is crucial for the role.
✨Emphasise Continuous Improvement
Talk about how you've contributed to improving business development processes in the past. Share specific examples of how you've tracked effectiveness and linked activities to pipeline outcomes, showcasing your commitment to a high-performance culture.
