At a Glance
- Tasks: Lead new business generation and build relationships with target organisations.
- Company: Join BDO, a leading accountancy and business advisory firm.
- Benefits: Career development support, collaborative culture, and agile working environment.
- Other info: Dynamic team with opportunities for coaching and continuous learning.
- Why this job: Make a real impact by helping entrepreneurial businesses thrive.
- Qualifications: Experience in new business development and strong stakeholder engagement skills.
The predicted salary is between 55000 - 65000 € per year.
We’re BDO, an accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world. We work with ambitious, entrepreneurially-spirited and high growth businesses that fuel the economy, directly advising the owners and management teams that lead them.
Our Sales and Marketing team is being reshaped to support BDO’s growth ambitions. We’re building a high-performing function that is proud of its technical skills, reliable in delivery, and outcome-led in how we prioritise and execute. You’ll join a team big enough to offer diverse roles and opportunities, yet personal enough to ensure you’re supported and empowered from day one.
You’ll bring ideas, fresh thinking and help shape how we deliver campaigns, insights and engagement across the business. Working closely with internal clients, you’ll deepen your understanding of our sectors and add value in your role. From strategic storytelling to capability building and smarter ways of working, you’ll grow your skills while working with people who care about doing the right thing and doing it well.
Leading organisations trust us because of the quality of our advice, which grows from a thorough understanding of their business. You’ll be someone who is comfortable working pro-actively and managing your own tasks, as well as confident collaborating with others and communicating regularly with senior managers, directors, and BDO’s partners. You’ll be encouraged to identify and draw attention to opportunities for enhancing our delivery and providing additional services to organisations we work with.
The Sales and Marketing team are looking to recruit five Senior New Business Managers across BDO regions (London, North, Thames Valley West, Midlands, Scotland).
Role purpose
The Senior New Business Manager is deployed into a defined area of the business and leads new business generation activity aligned to growth and market priorities, including the firm’s Target and Priority Client programmes. The role is accountable for delivering qualified meetings and building early-stage relationships with target organisations and individuals, using buyer-led, issue-based approaches and solution-oriented positioning, aligned to our sales methodology.
The role also takes sales-qualified leads (SQLs) generated through marketing campaigns and progresses them with discipline—ensuring timely follow-up, clear next steps, and accurate campaign attribution in CRM. In addition, the role supports capability uplift by coaching junior New Business colleagues and helping build confidence of junior fee earners through structured “take to market” activity, reinforcing consistent habits and continuous improvement. The role uses available tools and automation to improve consistency, efficiency and traceability, and helps increase awareness of those tools within the deployed area.
Key responsibilities
- Execute targeting and outreach activity against agreed priority lists, ensuring quality and consistency.
- Tailor outreach and conversation approaches using buyer needs, issue-led context and propositions.
- Generate and convert conversations into qualified meetings and early-stage relationships.
- Accept and progress sales-qualified leads (SQLs) from campaigns with clear follow-up discipline.
- Deliver clean handoffs to Partners/Account teams using the agreed minimum pack, acceptance criteria and follow-through expectations.
- Coach New Business Managers/juniors on outreach excellence, qualification discipline, handoff quality and CRM discipline.
- Contribute to team learning sessions and onboarding.
You will be someone with
- Strong experience in new business development, lead generation or outbound sales in a complex B2B environment (professional services beneficial).
- Confident engaging stakeholders and generating meetings through credible, issue-led outreach.
- Strong qualification discipline and ability to balance volume with quality.
- Strong collaboration across Sales, Marketing and GTM, and comfort operating within a shared sales methodology.
- Strong performance mindset and CRM discipline, including attribution awareness.
- Coaching experience or strong capability to develop others.
- Microsoft Dynamics (CRM) experience.
At BDO, we’ll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development.
Mutual support and respect is one of BDO’s core values and we’re proud of our distinctive, people-centred culture. Our agile working framework helps us stay connected, bringing teams together where and when it counts so they can share ideas and help one another. At BDO, you’ll always have access to the people and resources you need to do your best work.
We know that collaboration is the key to creating value for the companies we work with and satisfying experiences for our colleagues, so we’ve invested in state-of-the-art collaboration spaces in our offices. BDO’s people represent a wealth of knowledge and expertise, and we’ll encourage you to build your network, work alongside others, and share your skills and experiences.
At BDO, we help entrepreneurial businesses to succeed, fuelling the UK economy. Our success is powered by our people, which is why we’re always finding new ways to invest in you. We’ve got a clear purpose, and we’re confident in our future, because we’re adapting and evolving to build on our strengths.
New Business Senior Manager in London employer: BDO UK LLP
At BDO, we pride ourselves on being an exceptional employer, offering a supportive and people-centred culture that fosters personal and professional growth. Our commitment to mutual respect and collaboration is reflected in our agile working framework and state-of-the-art office spaces, ensuring you have the resources and connections needed to thrive. With tailored career development programmes and a focus on continuous learning, you'll find meaningful opportunities to advance your career while contributing to the success of ambitious entrepreneurial organisations across the UK.
StudySmarter Expert Advice🤫
We think this is how you could land New Business Senior Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Be proactive in your approach. Instead of waiting for job openings, identify companies you admire and reach out directly. Share your ideas on how you can contribute to their growth. This shows initiative and can set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company’s recent projects and challenges. Tailor your responses to show how your skills can help them tackle these issues. This demonstrates your genuine interest and understanding of their business.
✨Tip Number 4
Don’t forget to follow up after meetings or interviews! A simple thank-you email can leave a lasting impression. It’s also a chance to reiterate your enthusiasm for the role and remind them why you’re the perfect fit.
We think you need these skills to ace New Business Senior Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Senior New Business Manager role. Highlight your experience in new business development and how it relates to BDO's goals.
Showcase Your Collaboration Skills:Since this role involves working closely with various teams, emphasise your ability to collaborate effectively. Share examples of how you've successfully worked with others to achieve common goals in previous roles.
Demonstrate Your Understanding of the Sector:BDO values a deep understanding of the sectors they work with. Use your application to show that you’re not just familiar with the industry but also passionate about helping businesses grow and succeed.
Apply Through Our Website:We encourage you to submit your application through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets to the right people!
How to prepare for a job interview at BDO UK LLP
✨Know Your Stuff
Before the interview, dive deep into BDO's services and recent projects. Understand their approach to new business development and how they support entrepreneurial organisations. This knowledge will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your success in lead generation and stakeholder engagement. Use the STAR method (Situation, Task, Action, Result) to structure your answers, making it easy for the interviewers to see your impact.
✨Ask Insightful Questions
Interviews are a two-way street! Prepare thoughtful questions about BDO’s growth ambitions and how the Sales and Marketing team collaborates with other departments. This shows your enthusiasm and helps you gauge if the company culture aligns with your values.
✨Demonstrate Coaching Skills
Since the role involves coaching junior colleagues, be ready to discuss your experience in mentoring or developing others. Share examples of how you've helped team members improve their skills, as this will resonate well with BDO's focus on mutual support and respect.
