At a Glance
- Tasks: Lead new business initiatives and drive client acquisition strategies.
- Company: Join BDO, a leading accountancy and business advisory firm.
- Benefits: Career development support, collaborative culture, and flexible working options.
- Other info: Dynamic environment with opportunities for continuous learning and professional growth.
- Why this job: Make a real impact by shaping business growth and building lasting relationships.
- Qualifications: Experience in B2B sales and strong leadership skills required.
The predicted salary is between 60000 - 80000 £ per year.
We're BDO, an accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today's changing world. We work with ambitious, entrepreneurially‐spirited and high growth businesses that fuel the economy, directly advising the owners and management teams that lead them.
Our Sales and Marketing team is being reshaped to support BDO's growth ambitions. We're building a high‐performing function that is proud of its technical skills, reliable in delivery, and outcome‐led in how we prioritise and execute. You'll join a team big enough to offer diverse roles and opportunities, yet personal enough to ensure you're supported and empowered from day one.
Here, we think beyond activity. You'll bring ideas, fresh thinking and help shape how we deliver campaigns, insights and engagement across the business. Working closely with internal clients, you'll deepen your understanding of our sectors and add value in your role.
Leading organisations trust us because of the quality of our advice. That quality grows from a thorough understanding of their business, which comes from working closely with them and building long‐lasting relationships. You'll be someone who is comfortable working pro‐actively and managing your own tasks, as well as confident collaborating with others and communicating regularly with senior managers, directors, and BDO's partners.
The Head of New Business leads the New Business sub‐capability, accountable for increasing new client acquisition by building a professional, repeatable approach to identifying, targeting and converting new organisations and individuals within our 'sweet spot'. The role ensures new business activity is aligned to growth and market priorities, including the firm's target and Priority Client programmes.
Key responsibilities include:
- Own and continuously improve the New Business methodology covering targeting, outreach, qualification, SQL follow‐up, progression, handoff and feedback loops.
- Maintain a clear 'how to engage' service guide: inputs, outputs, timelines, definitions of done and quality standards.
- Establish briefing standards for requests into New Business.
- Run practical learning loops to improve standards, scripts and tools.
- Partner with GTM and Sales leadership to define target priorities and focus areas.
- Lead delivery of proactive origination and meeting generation with clear standards and measurable outcomes.
- Define and govern how the team receives, qualifies and progresses sales‐qualified leads (SQLs) from marketing campaigns.
- Ensure insight from outreach and SQL progression feeds back into proposition refinement and GTM/campaign planning.
- Establish clean handoffs into Partners/Account teams.
- Ensure accurate campaign attribution and source discipline in CRM.
- Partner with Operations/CRM and Digital to operationalise new business activity through tools and automation.
- Define and track KPIs for New Business performance.
- Lead and develop the New Business team: recruitment input, onboarding, coaching, performance management and progression.
You'll be someone with significant experience in new business sales/origination in complex B2B environments, proven ability to build repeatable approaches and improve conversion through disciplined execution and coaching, strong buyer‐led, issue‐based and solution selling capability, and proven people leadership and capability‐building experience.
At BDO, we'll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development. Mutual support and respect is one of BDO's core values, and we're proud of our distinctive, people‐centred culture.
Our agile working framework helps us stay connected, bringing teams together where and when it counts so they can share ideas and help one another. We're looking forward to the future at BDO, helping entrepreneurial businesses to succeed and fuelling the UK economy.
Head of New Business in London employer: BDO UK LLP
At BDO, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. Our commitment to employee growth is evident through tailored career development programmes and a supportive environment where your ideas are valued. Located in the heart of the UK, our state-of-the-art offices provide the perfect backdrop for you to thrive while contributing to the success of ambitious businesses that drive the economy.
StudySmarter Expert Advice🤫
We think this is how you could land Head of New Business in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Prepare for interviews by researching BDO's values and recent projects. Show us you understand our mission and how you can contribute. Tailor your responses to highlight your experience in new business sales and how it aligns with our goals.
✨Tip Number 3
Practice your pitch! You’ll need to communicate your ideas clearly and confidently. Role-play with a friend or mentor to refine your storytelling skills and ensure you can articulate how you can drive new business effectively.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can leave a lasting impression. Use this opportunity to reiterate your enthusiasm for the role and remind us why you’re the perfect fit for the Head of New Business position.
We think you need these skills to ace Head of New Business in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Head of New Business role. Highlight your experience in new business sales and how it aligns with BDO's goals. We want to see how you can bring fresh ideas to the table!
Showcase Your Skills:Don’t just list your skills; demonstrate them! Use specific examples from your past experiences that showcase your ability to build relationships, manage teams, and drive results. We love seeing how you've made an impact in previous roles.
Be Authentic:Let your personality shine through in your application. We value authenticity and want to get a sense of who you are beyond your professional achievements. Share your passion for helping businesses grow and how you can contribute to our team.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at BDO UK LLP
✨Know Your Stuff
Before the interview, dive deep into BDO's values and mission. Understand their approach to new business and how they support entrepreneurial organisations. This will help you align your answers with their goals and show that you're genuinely interested in the role.
✨Showcase Your Experience
Prepare specific examples from your past roles that demonstrate your success in new business sales and your ability to build repeatable approaches. Highlight instances where you've improved conversion rates or led a team effectively, as this aligns perfectly with what they're looking for.
✨Ask Insightful Questions
Come prepared with questions that reflect your understanding of the role and the company. Inquire about their current challenges in new business acquisition or how they measure success in the Sales and Marketing team. This shows that you're thinking critically about how you can contribute.
✨Demonstrate Collaboration Skills
Since the role involves working closely with various teams, be ready to discuss how you've successfully collaborated in the past. Share examples of how you've built relationships and influenced stakeholders to achieve common goals, which is crucial for the Head of New Business position.
