Head of Marketing Campaigns in London

We're BDO, an accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today's changing world. We work with ambitious, entrepreneurially-spirited and high growth businesses that fuel the economy.

Our Sales and Marketing team is being reshaped to directly support BDO's growth ambitions. We're building a high-performing function that is proud of its technical skills, reliable in delivery, and outcome-led in how we prioritise and execute. You'll join a team big enough to offer diverse roles and opportunities, yet personal enough to ensure you're supported and empowered from day one.

Here, we think beyond activity. You'll bring ideas, fresh thinking and help shape how we deliver campaigns, insights and engagement across the business. Working closely with internal clients, you'll deepen your understanding of our sectors and add value in your role.

Leading organisations trust us because of the quality of our advice. That quality grows from a thorough understanding of their business, which comes from working closely with them and building long-lasting relationships. You'll be someone who is both comfortable working pro-actively and managing your own tasks, as well as confident collaborating with others and communicating regularly with senior managers, directors, and BDO's partners.

The Head of Marketing Campaigns leads a specialist team responsible for shaping, agreeing and delivering BDO's marketing campaign portfolio in partnership with the business. The role turns growth priorities and value propositions into integrated, insight-led campaigns that drive engagement, demand creation and measurable commercial outcomes aligned to BDO's sales methodology.

This is a sub-capability leadership role and owns the marketing campaigns discipline: portfolio planning, campaign methodology, setting and monitoring consistent delivery standards, performance optimisation, and technical skills development. The role ensures campaign activity is designed and executed as a joined-up operation across Marketing, GTM and Sales, with clear handoffs that support the end-to-end sales cycle.

Key responsibilities include:

• Shape and maintain a rolling campaign portfolio aligned to growth priorities.
• Partner with the Marketing, Operations, GTM and Sales capabilities to support the annual planning cycle.
• Ensure campaign commitments are realistic and integrated with wider marketing activity.
• Partner with Sales leaders and relevant stakeholders to iterate and refine value propositions.
• Establish feedback loops with Sales and reflect those in future campaign messaging.
• Oversee the end-to-end campaign lifecycle ensuring regular communications to internal stakeholders.
• Define campaign measurement standards and govern the MQL to SQL operating model.
• Lead and develop the campaigns team.

You'll be someone with significant experience leading integrated B2B campaigns, strong stakeholder engagement capability, proven ability to connect campaign strategy to commercial outcomes, and proven people leadership experience.

At BDO, we'll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development.

Mutual support and respect is one of BDO's core values and we're proud of our distinctive, people-centred culture. Our agile working framework helps us stay connected, bringing teams together where and when it counts.

We're looking forward to the future at BDO, helping entrepreneurial businesses to succeed and fuelling the UK economy.