At a Glance
- Tasks: Create and optimise email and automation journeys in HubSpot to boost engagement.
- Company: Join a dynamic team at BDO, focused on innovation and growth.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Collaborative environment with a focus on continuous improvement and learning.
- Why this job: Make a real impact by driving engagement through creative email strategies.
- Qualifications: Experience in email marketing and HubSpot; detail-oriented and deadline-driven.
The predicted salary is between 35000 - 45000 £ per year.
The Email and Automation Manager supports the delivery and optimisation of email and automation journeys that drive engagement, nurture and progression aligned to BDO’s sales methodology. The role is hands‑on in HubSpot, building and deploying journeys, maintaining lists/segments, managing QA and testing, and producing performance reporting inputs.
Key Responsibilities
- Build and deploy email and automation workflows in HubSpot using approved templates and governance standards.
- Create and manage lists/segments, workflows, triggers and basic scoring components as required.
- Maintain campaign set‑up accuracy including naming conventions, tagging and required fields.
- Run QA for journeys and emails (links, personalisation, rendering, segmentation logic, suppression rules).
- Support campaigns with the execution of email/automation components, ensuring briefs are complete and timelines are met.
- Build and maintain targeted nurture journeys for priority account sets as defined by the senior role, ensuring accuracy of segmentation and messaging.
- Support reporting inputs to help evaluate effectiveness and recommend improvements.
- Produce performance reports (engagement, conversions, progression signals) and highlight what is working and what needs adjustment.
- Implement optimisation changes to journeys based on insight and direction from the senior role.
- Ensure tagging, lifecycle stage fields and handoff indicators are applied correctly where relevant.
- Support CRM integration processes by maintaining clean HubSpot configuration and escalating data issues promptly.
Qualifications
- Hands‑on experience delivering email marketing and automation in a B2B environment.
- Strong working proficiency in HubSpot (building workflows, emails, segmentation and reporting).
- Strong attention to detail and QA discipline; comfortable working to deadlines.
- Comfortable using performance data, reporting and KPI tracking to inform improvements.
- Good stakeholder communication and ability to coordinate inputs and timelines.
- Commercial outlook and ability to understand client needs.
Email and Automation Manager employer: BDO UK LLP
BDO is an exceptional employer that fosters a collaborative and innovative work culture, making it an ideal place for the Email and Automation Manager to thrive. With a strong emphasis on employee growth, BDO offers numerous opportunities for professional development and skill enhancement, particularly in the dynamic field of email marketing and automation. Located in a vibrant area, employees benefit from a supportive environment that values creativity and engagement, ensuring that every team member can contribute meaningfully to the company's success.
StudySmarter Expert Advice🤫
We think this is how you could land Email and Automation Manager
✨Tip Number 1
Get familiar with HubSpot if you haven't already! Since this role is all about building and deploying email workflows, knowing your way around the platform will give you a massive edge. Dive into tutorials or even play around with a demo account to get hands-on experience.
✨Tip Number 2
Networking is key! Reach out to current or former employees at BDO on LinkedIn. Ask them about their experiences and any tips they might have for landing the Email and Automation Manager role. Plus, it shows your genuine interest in the company!
✨Tip Number 3
Prepare for the interview by brushing up on your performance reporting skills. Be ready to discuss how you've used data to optimise campaigns in the past. We want to see that you can not only build workflows but also analyse their effectiveness!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're serious about joining the team. Make sure to highlight your relevant experience in email marketing and automation when you do!
We think you need these skills to ace Email and Automation Manager
Some tips for your application 🫡
Show Off Your HubSpot Skills:Make sure to highlight your hands-on experience with HubSpot in your application. We want to see how you've built workflows, managed lists, and executed email campaigns. The more specific you are, the better!
Be Detail-Oriented:Since attention to detail is key for this role, don’t shy away from showcasing your QA discipline. Mention any past experiences where your meticulous nature helped improve campaign performance or accuracy.
Use Data to Your Advantage:We love candidates who can use performance data to drive decisions. In your application, share examples of how you've used reporting and KPIs to inform your strategies and make improvements in previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the Email and Automation Manager role. Don’t miss out!
How to prepare for a job interview at BDO UK LLP
✨Know Your HubSpot Inside Out
Make sure you brush up on your HubSpot skills before the interview. Be ready to discuss specific workflows you've built, how you've managed lists and segments, and any challenges you've faced while using the platform. This hands-on experience is crucial for the role!
✨Showcase Your Attention to Detail
Since this role requires a strong focus on QA and accuracy, prepare examples that highlight your attention to detail. Talk about how you've ensured campaign set-up accuracy in the past, including naming conventions and tagging. This will demonstrate your fit for the position.
✨Be Data-Driven
The ability to use performance data to inform improvements is key. Come prepared with examples of how you've used reporting and KPI tracking to optimise email campaigns. Discuss specific metrics you've monitored and how they influenced your decisions.
✨Communicate Like a Pro
Strong stakeholder communication is essential for this role. Think of instances where you've coordinated inputs and timelines effectively. Be ready to explain how you ensure everyone is on the same page, especially when working under tight deadlines.
