At a Glance
- Tasks: Create and optimise email and automation journeys in HubSpot to boost engagement.
- Company: Join a dynamic team at BDO, focused on innovation and growth.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Collaborative environment with a focus on continuous improvement and career advancement.
- Why this job: Make a real impact by driving engagement through creative email strategies.
- Qualifications: Experience in email marketing and HubSpot; detail-oriented and deadline-driven.
The predicted salary is between 40000 - 50000 £ per year.
The Email and Automation Manager supports the delivery and optimisation of email and automation journeys that drive engagement, nurture and progression aligned to BDO’s sales methodology. The role is hands‑on in HubSpot, building and deploying journeys, maintaining lists/segments, managing QA and testing, and producing performance reporting inputs.
Key Responsibilities
- Build and deploy email and automation workflows in HubSpot using approved templates and governance standards.
- Create and manage lists/segments, workflows, triggers and basic scoring components as required.
- Maintain campaign set‑up accuracy including naming conventions, tagging and required fields.
- Run QA for journeys and emails (links, personalisation, rendering, segmentation logic, suppression rules).
- Support campaigns with the execution of email/automation components, ensuring briefs are complete and timelines are met.
- Build and maintain targeted nurture journeys for priority account sets as defined by the senior role, ensuring accuracy of segmentation and messaging.
- Support reporting inputs to help evaluate effectiveness and recommend improvements.
- Produce performance reports (engagement, conversions, progression signals) and highlight what is working and what needs adjustment.
- Implement optimisation changes to journeys based on insight and direction from the senior role.
- Ensure tagging, lifecycle stage fields and handoff indicators are applied correctly where relevant.
- Support CRM integration processes by maintaining clean HubSpot configuration and escalating data issues promptly.
Qualifications
- Hands‑on experience delivering email marketing and automation in a B2B environment.
- Strong working proficiency in HubSpot (building workflows, emails, segmentation and reporting).
- Strong attention to detail and QA discipline; comfortable working to deadlines.
- Comfortable using performance data, reporting and KPI tracking to inform improvements.
- Good stakeholder communication and ability to coordinate inputs and timelines.
- Commercial outlook and ability to understand client needs.
Email and Automation Manager in Birmingham employer: BDO UK LLP
BDO is an exceptional employer that fosters a collaborative and innovative work culture, making it an ideal place for the Email and Automation Manager to thrive. With a strong emphasis on employee growth, BDO offers numerous opportunities for professional development and skill enhancement, particularly in the dynamic field of email marketing and automation. Located in a vibrant area, employees benefit from a supportive environment that values creativity and encourages meaningful contributions to the company's success.
StudySmarter Expert Advice🤫
We think this is how you could land Email and Automation Manager in Birmingham
✨Tip Number 1
Get familiar with HubSpot if you haven't already! Since this role is all about building and deploying email workflows, knowing your way around the platform will give you a massive edge. Dive into tutorials or even play around with a demo account to get hands-on experience.
✨Tip Number 2
Networking is key! Reach out to current or former employees in similar roles on LinkedIn. They can provide insights into the company culture and what they look for in candidates. Plus, it might just lead to a referral!
✨Tip Number 3
Prepare for interviews by brushing up on your performance reporting skills. Be ready to discuss how you've used data to optimise campaigns in the past. We love seeing candidates who can back up their experience with real results!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at StudySmarter!
We think you need these skills to ace Email and Automation Manager in Birmingham
Some tips for your application 🫡
Show Off Your HubSpot Skills:Make sure to highlight your hands-on experience with HubSpot in your application. We want to see how you've built workflows, managed lists, and executed email campaigns. The more specific you are, the better!
Be Detail-Oriented:Since attention to detail is key for this role, don’t shy away from showcasing your QA discipline. Mention any past experiences where your meticulous nature helped improve campaign performance or accuracy.
Use Data to Your Advantage:We love data-driven insights! In your application, share examples of how you've used performance data to inform your decisions and optimise email journeys. This will show us you understand the importance of metrics in driving engagement.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at BDO UK LLP
✨Know Your HubSpot Inside Out
Make sure you brush up on your HubSpot skills before the interview. Be ready to discuss specific workflows you've built, how you've managed lists and segments, and any challenges you've faced while using the platform. This will show that you're not just familiar with the tool, but that you can leverage it effectively.
✨Showcase Your Attention to Detail
Since this role requires a strong focus on QA and accuracy, prepare examples that highlight your attention to detail. Talk about how you've ensured campaign set-up accuracy in the past, including naming conventions and tagging. This will demonstrate that you understand the importance of precision in email marketing.
✨Be Data-Driven
Prepare to discuss how you've used performance data to inform your decisions in previous roles. Bring examples of reports you've produced and how you've implemented optimisation changes based on insights. This will show that you can not only execute campaigns but also analyse their effectiveness.
✨Communicate Like a Pro
Strong stakeholder communication is key for this role. Think of instances where you've coordinated inputs and timelines with different teams. Practise explaining complex ideas simply, as this will help you convey your commercial outlook and understanding of client needs during the interview.
