Senior Manager Marketing Campaigns

We’re BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world. We work with the companies that are Britain’s economic engine – ambitious, entrepreneurially-spirited and high growth businesses that fuel the economy - and directly advise the owners and management teams that lead them.

Our Sales and Marketing team is being reshaped to directly support BDO’s growth ambitions. We’re building a high-performing function that is proud of its technical skills, reliable in delivery, and outcome-led in how we prioritise and execute. You’ll join a team big enough to offer diverse roles and opportunities, big priorities and commercial challenges, yet personal enough to ensure you’re supported and empowered from day one.

Here, we think beyond activity. You’ll bring ideas, fresh thinking and help shape how we deliver campaigns, insights and engagement across the business. Working closely with internal clients, you’ll deepen your understanding of our sectors and add value in your role. From strategic storytelling to capability building and smarter ways of working, you’ll grow your skills while working with people who care about doing the right thing and doing it well.

Leading organisations trust us because of the quality of our advice. That quality grows from a thorough understanding of their business, and that understanding comes from working closely with them and building long-lasting relationships. You’ll be someone who is both comfortable working pro-actively and managing your own tasks, as well as confident collaborating with others and communicating regularly with senior managers, directors, and BDO’s partners to help businesses effectively. You’ll be encouraged to identify and draw attention to opportunities for enhancing our delivery and providing additional services to organisations we work with.

The Senior Marketing Campaign Manager develops and delivers the campaign strategy and plan for their area of deployment, aligning firm growth priorities with local market needs. The role builds sponsorship and shared agreement with senior business stakeholders on campaign priorities, audiences, timing and measures, and ensures activity is delivered through the campaign's capability standards and ways of working.

Working closely with the Head of Marketing Campaigns and colleagues across Sales, GTM and wider Marketing, the role maximises adoption of central programmes and campaigns, designs complementary local activity where needed, and uses insight and metrics to optimise performance. The role ensures plans are anchored to clear value propositions—leveraging firm propositions wherever possible and collaborating with Markets Activation and Sales to iterate propositions for local market relevance. The role line-manages colleagues, coaches others, and contributes to continuous improvement by sharing practical enhancements to campaigns ways of working.

Key responsibilities

• Develop and maintain a campaign strategy and delivery plan for the deployment area, translating firm priorities into practical activity.
• Build shared agreement with senior business stakeholders on priorities, audiences, key messages, timing, measures, and what “good” looks like.
• Ensure plans are anchored to value propositions: reuse firm propositions wherever possible and coordinate local iteration where required.
• Work with the Head of Marketing Campaigns to align local plans to the wider campaign portfolio, sequencing and resourcing.
• Partner with Business Development (Markets Activation) to ensure campaign messaging and activation is grounded in current value propositions, proof points, and “how to articulate” guidance.
• Identify where local buyer needs or market context require proposition refinement; feed insights into Business Development (Markets Activation) and the wider proposition owners for iteration.
• Ensure updated propositions are reflected consistently in campaigns, assets and stakeholder mobilisation materials.
• Socialise and embed central campaigns and programmes locally, ensuring stakeholders understand intent, audiences and expected actions.
• Ensure campaign plans are proposition-led and grounded in insight, sales feedback and performance data.
• Oversee campaign planning and delivery across line-managed roles, ensuring plans are complete, realistic and integrated with other activity.
• Lead kick-offs and mobilisation with stakeholders so responsibilities and follow-through are clear.
• Line manage and develop team members through clear priorities, coaching, quality assurance and performance management.

You’ll be someone with

• Strong integrated campaign leadership experience in a B2B environment; professional services experience preferred.
• Demonstrated ability to translate strategy into executable plans and mobilise stakeholders around them.
• Strong stakeholder influence across a matrix; confident partnering with senior leaders.
• Strong buyer understanding and ability to translate insight into relevant campaign activity.
• Comfortable using metrics to guide decisions, prioritisation and optimisation.
• People leadership experience including coaching, quality assurance and development.
• Strong creative judgement and ability to produce distinctive work without losing delivery discipline.

At BDO, we’ll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development.

Mutual support and respect is one of BDO’s core values and we’re proud of our distinctive, people-centred culture. From informal success conversations to formal mentoring and coaching, we’ll support you at every stage in your career, whatever your personal and professional needs.

Our agile working framework helps us stay connected, bringing teams together where and when it counts so they can share ideas and help one another. At BDO, you’ll always have access to the people and resources you need to do your best work.

We know that collaboration is the key to creating value for the companies we work with and satisfying experiences for our colleagues, so we’ve invested in state-of-the-art collaboration spaces in our offices. BDO’s people represent a wealth of knowledge and expertise, and we’ll encourage you to build your network, work alongside others, and share your skills and experiences. With a range of multidisciplinary events and dedicated resources, you’ll never stop learning at BDO.

At BDO, we help entrepreneurial businesses to succeed, fuelling the UK economy. Our success is powered by our people, which is why we’re always finding new ways to invest in you. Across the UK thousands of unique minds continue to come together to help companies we work with to achieve their ambitions. We’ve got a clear purpose, and we’re confident in our future, because we’re adapting and evolving to build on our strengths, ensuring we continue to find the right combination of global reach, integrity and expertise. We shape the future together with openness and clarity, because we believe in empowering people to think creatively about how we can do things better.