At a Glance
- Tasks: Drive sector growth by identifying market opportunities and developing strategic initiatives.
- Company: Join BDO, a leading accountancy and business advisory firm.
- Benefits: Supportive culture, career development programmes, and agile working environment.
- Other info: Collaborative atmosphere with access to resources and networking opportunities.
- Why this job: Make an impact in real estate and professional services while growing your skills.
- Qualifications: Experience in sales enablement and strong stakeholder management skills.
The predicted salary is between 54000 - 66000 £ per year.
We’re BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world. We work with the companies that are Britain’s economic engine – ambitious, entrepreneurially-spirited and high growth businesses that fuel the economy - and directly advise the owners and management teams that lead them.
Our Sales and Marketing team is being reshaped to directly support BDO’s growth ambitions. We’re building a high-performing function that is proud of its technical skills, reliable in delivery, and outcome-led in how we prioritise and execute. You’ll join a team big enough to offer diverse roles and opportunities, big priorities and commercial challenges, yet personal enough to ensure you’re supported and empowered from day one. Here, we think beyond activity. You’ll bring ideas, fresh thinking and help shape how we deliver campaigns, insights and engagement across the business. Working closely with internal clients, you’ll deepen your understanding of our sectors and add value in your role. From strategic storytelling to capability building and smarter ways of working, you’ll grow your skills while working with people who care about doing the right thing and doing it well.
This Markets Activation role supports BDO's Real Estate & Construction and Professional Services sector teams. The Real Estate & Construction sector encompasses organisations involved in shaping, investing in and managing the built environment, including investors, developers, fund managers, construction businesses, and housebuilders, with a focus on key market areas including real estate tax, financing, capital markets, transactions, regulatory and governance matters and accounting and outsourcing solutions. The Professional Services sector encompasses law, recruitment, consultancy and property advisory firms, addressing key themes including growth, private capital investment, leadership and operational transformation.
Working closely with both sector leaders, you will help drive sector growth by identifying market opportunities and strategic priority areas, developing account-based initiatives, and enabling partners and their teams with the market insight, client intelligence and supporting sales propositions & materials needed to engage with clients effectively, strengthen relationships and pursue strategic growth opportunities.
Key responsibilities:
- Draft and maintain the markets activation plan for the deployment area, including cohorts, cadence, stakeholder actions and measures.
- Consult with the Markets Activation Senior Manager to iterate plans, gain sign-off and ensure alignment to growth and market priority areas and relevant programmes.
- Define the minimum mobilisation materials required to run routines effectively and ensure ownership and timelines are clear.
- Lead delivery of partner routines and markets activation activity, ensuring stakeholders understand what is expected and by when.
- Run markets activation plan sessions and routines, capture actions, and ensure follow-through is monitored and supported.
- Capture buyer feedback, objections and proof-point gaps surfaced in markets activation and feed them to the Senior Manager/Head for action.
- Coordinate with Campaigns, Content, Digital and Design to align timing, assets and messaging to markets activation plans.
- Track agreed KPIs and adoption measures for the deployment area; interpret what is changing and why.
- Provide reporting inputs and recommend optimisation actions based on insight.
You’ll be someone with:
- Experience in sales enablement/BD mobilisation/programme delivery in a complex B2B environment.
- Strong stakeholder management with ability to influence and challenge constructively.
- Strong planning discipline; confident managing multiple dependencies and risks.
- Experience of using metrics and insight to drive actions and improvement.
At BDO, we’ll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development.
Mutual support and respect is one of BDO’s core values and we’re proud of our distinctive, people-centred culture. From informal success conversations to formal mentoring and coaching, we’ll support you at every stage in your career, whatever your personal and professional needs. Our agile working framework helps us stay connected, bringing teams together where and when it counts so they can share ideas and help one another. At BDO, you’ll always have access to the people and resources you need to do your best work. We know that collaboration is the key to creating value for the companies we work with and satisfying experiences for our colleagues, so we’ve invested in state-of-the-art collaboration spaces in our offices. BDO’s people represent a wealth of knowledge and expertise, and we’ll encourage you to build your network, work alongside others, and share your skills and experiences. With a range of multidisciplinary events and dedicated resources, you’ll never stop learning at BDO.
At BDO, we help entrepreneurial businesses to succeed, fuelling the UK economy. Our success is powered by our people, which is why we’re always finding new ways to invest in you. Across the UK thousands of unique minds continue to come together to help companies we work with to achieve their ambitions. We’ve got a clear purpose, and we’re confident in our future, because we’re adapting and evolving to build on our strengths, ensuring we continue to find the right combination of global reach, integrity and expertise. We shape the future together with openness and clarity, because we believe in empowering people to think creatively about how we can do things better.
Markets Activation Manager - Real Estate and Professional Services employer: BDO LLP
As a leading insurance company, we pride ourselves on fostering a dynamic and inclusive work environment that prioritises employee growth and development. With a focus on collaboration and innovation, our London and Manchester offices offer a unique opportunity to engage in meaningful work while enjoying the flexibility of mainly remote arrangements. Join us to be part of a team that values your contributions and supports your career aspirations in a thriving industry.
StudySmarter Expert Advice🤫
We think this is how you could land Markets Activation Manager - Real Estate and Professional Services
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for BDO LLP and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like BDO LLP are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with BDO LLP on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at BDO LLP. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Markets Activation Manager - Real Estate and Professional Services
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BDO LLP. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of BDO LLP:Show us that you’ve done your homework! In your application, briefly mention what you admire about BDO LLP’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at BDO LLP
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at BDO LLP will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At BDO LLP, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
