Senior New Business Manager — Growth & Outreach Leader in Manchester

We’re BDO, an accountancy and business advisory firm providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world. We work with ambitious, entrepreneurially-spirited and high growth businesses that fuel the economy and directly advise the owners and management teams that lead them.

Our Sales and Marketing team is being reshaped to directly support BDO’s growth ambitions. We’re building a high-performing function that is proud of its technical skills, reliable in delivery, and outcome-led in how we prioritise and execute. You’ll join a team big enough to offer diverse roles and opportunities, yet personal enough to ensure you’re supported and empowered from day one.

You’ll bring ideas, fresh thinking and help shape how we deliver campaigns, insights and engagement across the business. Working closely with internal clients, you’ll deepen your understanding of our sectors and add value in your role. From strategic storytelling to capability building and smarter ways of working, you’ll grow your skills while working with people who care about doing the right thing and doing it well.

The Senior New Business Manager is deployed into a defined area of the business and leads new business generation activity aligned to growth and market priorities, including the firm’s Target and Priority Client programmes. The role is accountable for delivering qualified meetings and building early-stage relationships with target organisations and individuals, using buyer-led, issue-based approaches and solution-oriented positioning, aligned to our sales methodology.

The role also takes sales-qualified leads (SQLs) generated through marketing campaigns and progresses them with discipline—ensuring timely follow-up, clear next steps, and accurate campaign attribution in CRM. In addition, the role supports capability uplift by coaching junior New Business colleagues and helping build confidence of junior fee earners through structured “take to market” activity, reinforcing consistent habits and continuous improvement.

Key responsibilities include:

• Execute targeting and outreach activity against agreed priority lists, ensuring quality and consistency.
• Tailor outreach and conversation approaches using buyer needs, issue-led context and propositions.
• Generate and convert conversations into qualified meetings and early-stage relationships.
• Accept and progress sales-qualified leads (SQLs) from campaigns with clear follow-up discipline.
• Deliver clean handoffs to Partners/Account teams using the agreed minimum pack, acceptance criteria and follow-through expectations.
• Coach New Business Managers/juniors on outreach excellence, qualification discipline, handoff quality and CRM discipline.
• Contribute to team learning sessions and onboarding.

You will be someone with:

• Strong experience in new business development, lead generation or outbound sales in a complex B2B environment.
• Confident engaging stakeholders and generating meetings through credible, issue-led outreach.
• Strong qualification discipline and ability to balance volume with quality.
• Strong collaboration across Sales, Marketing and GTM, and comfort operating within a shared sales methodology.
• Strong performance mindset and CRM discipline, including attribution awareness.
• Coaching experience or strong capability to develop others.
• Microsoft Dynamics (CRM) experience.

At BDO, we’ll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development. Mutual support and respect is one of BDO’s core values and we’re proud of our distinctive, people-centred culture.

Our agile working framework helps us stay connected, bringing teams together where and when it counts so they can share ideas and help one another. At BDO, you’ll always have access to the people and resources you need to do your best work.

We know that collaboration is the key to creating value for the companies we work with and satisfying experiences for our colleagues, so we’ve invested in state-of-the-art collaboration spaces in our offices. BDO’s people represent a wealth of knowledge and expertise, and we’ll encourage you to build your network, work alongside others, and share your skills and experiences.

We’re looking forward to the future at BDO, helping entrepreneurial businesses to succeed, fuelling the UK economy. Our success is powered by our people, which is why we’re always finding new ways to invest in you.