Proposal Hub Content Lead in City of Westminster

We’re BDO, an accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world. We work with ambitious, entrepreneurially-spirited and high growth businesses that fuel the economy and directly advise the owners and management teams that lead them.

Our Sales and Marketing team is being reshaped to directly support BDO’s growth ambitions. We’re building a high-performing function that is proud of its technical skills, reliable in delivery, and outcome-led in how we prioritise and execute. You’ll join a team big enough to offer diverse roles and opportunities, yet personal enough to ensure you’re supported and empowered from day one.

You’ll bring ideas, fresh thinking and help shape how we deliver campaigns, insights and engagement across the business. Working closely with internal clients, you’ll deepen your understanding of our sectors and add value in your role.

From strategic storytelling to capability building and smarter ways of working, you’ll grow your skills while working with people who care about doing the right thing and doing it well.

The Bid Hub Knowledge Content Manager is responsible for producing, maintaining and improving bid and proposal knowledge assets used across proposals, credentials and PQQ responses. The role works under the direction of the Bid Hub Knowledge Senior Manager to ensure content is accurate, consistent in tone and messaging, and ready for rapid reuse through the firm’s proposal automation system.

A core part of the role is ensuring content is audience-aware—supporting personalisation by buyer type and stakeholder needs—and that feedback from live bids and pursuits is captured and fed into ongoing asset refresh so materials continue to resonate with buyers.

• Draft, edit and maintain core bid content assets including credentials, case studies, standard responses and PQQ materials.
• Ensure content is evidence-based, clearly written, and suitable for reuse across multiple submissions and stakeholders.
• Maintain version control and follow agreed review/expiry processes to keep content current.
• Structure and maintain content so it can be adapted for different audiences and buyer types while remaining consistent with approved messaging.
• Ensure assets include guidance or variations where appropriate to help bid teams tailor responses to buyer priorities, sector context and decision-maker needs.
• Capture common buyer concerns and objections and reflect these in updated content and proof points.
• Apply Content capability standards for commissioning, approvals, quality and storage of assets.
• Ensure assets are stored and tagged in the agreed single source of truth so stakeholders can find and reuse them.
• Work with the Head of Content and proposition owners as required to reflect updates in bid-ready language.
• Prepare briefs for contributors, manage timelines for reviews/approvals, and track completion of content updates.
• Support the creation and ongoing refinement of template content for the automation tool, ensuring wording, structure and tone are consistent.
• Capture feedback from live bids and pursuits, including objections, differentiators, proof point gaps and buyer signals.

• Strong writing and editing skills, ideally in bids/proposals or professional services content environments.
• Ability to translate complex solutions into clear, persuasive and compliant bid-ready content.
• Strong attention to detail, version control discipline and comfort working to deadlines.
• Confident working with subject matter experts and managing review/approval loops.
• Comfortable operating within defined standards, templates and governance processes.
• Able to interpret buyer needs and bid feedback and convert them into practical content and personalisation improvements.

At BDO, we’ll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development.

Mutual support and respect is one of BDO’s core values and we’re proud of our distinctive, people-centred culture. Our agile working framework helps us stay connected, bringing teams together where and when it counts so they can share ideas and help one another.

We know that collaboration is the key to creating value for the companies we work with and satisfying experiences for our colleagues, so we’ve invested in state-of-the-art collaboration spaces in our offices. BDO’s people represent a wealth of knowledge and expertise, and we’ll encourage you to build your network, work alongside others, and share your skills and experiences.

We’re looking forward to the future at BDO, helping entrepreneurial businesses to succeed, fuelling the UK economy. Our success is powered by our people, which is why we’re always finding new ways to invest in you.