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- Tasks: Lead the growth of our Public Safety Platform across the UK and neighbouring markets.
- Company: Join bdna, a leader in public safety technology with a dynamic culture.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Why this job: Shape the future of public safety tech and drive impactful change.
- Qualifications: 10+ years in business development within software or SaaS environments.
- Other info: Exciting role with excellent career growth and the chance to make a difference.
The predicted salary is between 43200 - 72000 £ per year.
Join bdna as our UK Country Manager and lead the growth of our Public Safety Platform across the UK and neighbouring markets. Reporting to the Chief Revenue Officer, you'll drive strategic market development, shape go-to-market solutions, and ensure our platform meets the highest operational standards.
This pivotal role blends outward-facing responsibilities—building relationships with clients, agencies, and partners—with internal collaboration across product, engineering, and global go-to-market teams. You'll be accountable for regional profit and loss, financial sustainability, and the successful deployment and adoption of our platform.
We're seeking a dynamic leader with over 10 years' experience in business development and delivery within software, platform, or SaaS environments and a proven track record in UK/European law enforcement, forensic science, or regulatory investigations. You'll be comfortable engaging senior stakeholders, managing complex sales cycles, and navigating compliance frameworks.
If you're ready to shape the future of public safety technology and drive impactful change, we'd love to hear from you.
Strategy and Market Development- Deliver the UK go-to-market strategy for bdna's Public Safety Platform
- Identify and prioritise client segments, tailor solutions and commercial models
- Channel regional needs and regulatory requirements into product planning
- Lead business development, revenue growth and market expansion through effective collaboration with the Commercial team on sales strategies; customer acquisition and onboarding and partnership development.
- Lead sales from prospecting to closing across licensing, subscriptions, and services
- Manage public sector procurement, RFPs, and compliance
- Align with global sales and marketing teams for joint initiatives
- Develop, monitor, and deliver annual budgets and forecasts for the UK region, ensuring alignment with strategic objectives and reporting on financial performance against targets.
- Drive revenue growth through effective sales strategies and business development, while managing costs to optimise profitability and support long-term sustainability
- Ensure all financial operations comply with legal, regulatory, and corporate standards; proactively identify and manage financial risks; and provide transparent reporting to internal and external stakeholders.
- Build and manage local partner networks: system integrators, labs, vendors, consultancies
- Maintain relationships with partners, industry bodies and regulators
- Oversee deployments, integrations, onboarding, and support for the region
- Drive adoption, usage, retention, and satisfaction
- Feed customer insights into product development
- Ensure contractual obligations are met, including local deployments and support
- Ensure compliance with legal, data protection and regulatory mandates
- Monitor and manage risk, quality, audits, and performance
- Platform exposure: 10 years' experience working with software/platform/SaaS businesses, ideally in secure, forensics, or policing ecosystems
- Industry expertise: Experience in law enforcement, forensic science, investigative work or regulatory investigations (or equivalent)
- Commercial experience: Proven record of business development, managing complex sales (especially in public/regulated sectors), tenders, contracting, and P&L responsibility
- Stakeholder engagement: Comfortable engaging with senior law enforcement, government, regulators, scientific leads, external agencies
- Legal/regulatory understanding: Familiarity with evidentiary standards, chain-of-custody, accreditation, data privacy, compliance frameworks.
- Leadership & scaling experience: Experience managing teams, building capability, scaling operations, navigating change.
- Cross-jurisdictional adaptability: Ability to operate in multiple jurisdictions, understand local constraints, coordinate with global teams.
- Experience managing channel/partner ecosystems or system integrators
- Experience participating in policing and forensic standards bodies or professional associations
Employment type: Full-time
Job function: Sales and Business Development
Industries: IT Services and IT Consulting
Country Manager in London employer: bdna
Contact Detail:
bdna Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Country Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for those interviews! Research the company and its culture, and think about how your experience aligns with their needs. Practice common interview questions and be ready to discuss your past successes in business development and sales.
✨Tip Number 3
Showcase your expertise! Create a portfolio or presentation that highlights your achievements in previous roles, especially in software or SaaS environments. This will help you stand out and demonstrate your value to potential employers.
✨Tip Number 4
Don’t forget to apply through our website! We’re always looking for dynamic leaders like you. Keep an eye on our job listings and make sure your application reflects your unique skills and experiences relevant to the Country Manager role.
We think you need these skills to ace Country Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Country Manager. Highlight your experience in business development, especially within software or SaaS environments, and don’t forget to mention any relevant work with law enforcement or regulatory investigations.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for public safety technology and how your background aligns with our mission at bdna. Be sure to mention specific achievements that demonstrate your leadership and strategic market development skills.
Showcase Your Stakeholder Engagement Skills: In your application, emphasise your ability to engage with senior stakeholders. Share examples of how you've successfully navigated complex sales cycles and built relationships with clients and partners in regulated sectors.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to shape the future of public safety technology!
How to prepare for a job interview at bdna
✨Know Your Market Inside Out
Before the interview, dive deep into the UK public safety landscape. Understand the key players, regulatory requirements, and current trends. This knowledge will not only impress your interviewers but also help you articulate how you can drive market development effectively.
✨Showcase Your Leadership Experience
Be ready to discuss specific examples of how you've led teams and managed complex sales cycles in previous roles. Highlight your experience in business development within software or SaaS environments, especially in regulated sectors. This will demonstrate your capability to lead and scale operations.
✨Prepare for Stakeholder Engagement Scenarios
Think about how you would engage with senior stakeholders, such as law enforcement and government officials. Prepare scenarios where you've successfully navigated these relationships, showcasing your communication skills and ability to manage expectations.
✨Understand Compliance and Risk Management
Brush up on your knowledge of compliance frameworks and risk management, particularly in the context of public safety technology. Be prepared to discuss how you've ensured compliance in past roles and how you would approach this at bdna.
