At a Glance
- Tasks: Translate trends and cultural insights into clear product direction for fashion clients.
- Company: BDA London, a strategic creative consultancy in fashion and retail.
- Benefits: Opportunity to work with senior creatives and grow into a senior role.
- Other info: Dynamic environment with opportunities for international travel and mentorship.
- Why this job: Make a real impact by blending creativity with commercial strategy in fashion.
- Qualifications: Strong experience in womenswear and understanding of retail dynamics.
The predicted salary is between 35000 - 45000 £ per year.
BDA London is looking for a Mid Creative with strong mens & womenswear experience who can translate trend, cultural insight, and retail analysis into clear product direction for clients. This role is for someone who understands fashion through the lens of product, range logic, and customer reality, not just aesthetics. You should be comfortable discussing how ranges are structured, priced, and positioned in the real world of retail, not just creating visual inspiration. You might currently be working in trend forecasting, buying, design, or product development and want to apply that thinking in a more strategic environment. You'll work closely with our creative leadership team to help clients turn insight into clear, commercially grounded product strategy.
THE ROLE
You'll sit within BDA's core creative team, leading defined workstreams across multiple client projects. Your job is to help translate trend intelligence and cultural signals into clear product recommendations that support buying decisions, range architecture, and customer positioning. You'll contribute to client workshops, shape creative thinking, and ensure the work we produce is grounded in retail reality. This role sits at the point where creative thinking meets commercial logic.
WHAT YOU'LL BE DOING
- Translating trend intelligence and cultural insight into clear product direction
- Contributing to client workshops, presentations, and strategic discussions
- Supporting product segmentation and range logic for fashion retail clients
- Ensuring outputs reflect customer intent, price architecture, and retail reality
- Working with senior creatives to sharpen thinking early and reduce rework
- Building strong category knowledge within womenswear and adjacent markets
- Supporting and mentoring junior team members where appropriate
WHAT YOU'LL BRING
- Strong womenswear experience within fashion retail, buying, design, product development, or trend forecasting
- A good understanding of how ranges are built, priced, and positioned in the real retail environment
- The ability to translate broad cultural signals into clear product recommendations
- Confidence contributing to client presentations and discussions
- Strong organisational discipline and ability to manage multiple workstreams
- Curiosity about fashion, retail behaviour, and consumer change
Menswear or kidswear exposure is helpful but not essential.
WHY BDA
BDA London is a strategic creative consultancy working across fashion, lifestyle, and retail. We help brands translate insight and culture into clear product direction. The business is currently going through a deliberate evolution. We've strengthened our leadership team and are shifting toward a more commercially grounded approach to creative strategy. This role offers the chance to:
- Work closely with senior creative leaders
- Develop strategic thinking alongside creative delivery
- Contribute to meaningful client discussions, not just production work
- Grow into a senior creative role over time
IMPORTANT TO KNOW
This role will not suit someone who prefers purely aesthetic trend work or loosely defined creative briefs. The work we do requires translating insight into clear commercial direction for product and merchandising teams. You will need to be able to travel internationally approximately once per quarter.
Interested? Send your CV and portfolio to us. We're looking for thinkers as much as creatives.
MID CREATIVE in London employer: BDA London
BDA London is an exceptional employer for those passionate about fashion and retail, offering a dynamic work culture that values strategic thinking and creativity. Employees benefit from close collaboration with senior leaders, opportunities for professional growth, and the chance to engage in meaningful client discussions that shape the future of product direction. Located in the heart of London, BDA provides a vibrant environment where innovative ideas thrive and personal development is encouraged.
StudySmarter Expert Advice🤫
We think this is how you could land MID CREATIVE in London
✨Tip Number 1
Get to know the company inside out! Research BDA London, their projects, and their approach to creative strategy. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn, attend industry events, and engage in conversations about fashion and retail. Building relationships can give you insider info and potentially a foot in the door.
✨Tip Number 3
Prepare for interviews by practising how to discuss your experience in menswear and womenswear. Be ready to share specific examples of how you've translated trends into product direction and how you've contributed to client discussions.
✨Tip Number 4
Don’t forget to showcase your personality! When you apply through our website, let your unique style shine through in your portfolio and during interviews. We want to see the real you, not just a polished version.
We think you need these skills to ace MID CREATIVE in London
Some tips for your application 🫡
Be Yourself:When you're putting together your application, let your personality shine through! We want to see the real you, so don’t stress about making it perfect. Just be honest and genuine in your CV and covering notes.
Show Your Experience:Make sure to highlight your strong menswear and womenswear experience. We’re looking for someone who understands how ranges are built and priced, so give us examples of how you've done this in your previous roles.
Connect the Dots:In your application, try to connect your past experiences with what we do at BDA London. Show us how your trend forecasting or product development skills can translate into clear product direction for our clients.
Keep It Simple:We appreciate straightforward communication, so keep your application clear and concise. A short covering note is absolutely fine—just enough to give us a glimpse of your thoughts and approach!
How to prepare for a job interview at BDA London
✨Know Your Trends
Make sure you’re up to speed with the latest trends in menswear and womenswear. Be ready to discuss how these trends can translate into product direction, and don’t just focus on aesthetics—think about how they fit into retail realities.
✨Understand Range Logic
Familiarise yourself with how ranges are structured, priced, and positioned. Be prepared to explain your understanding of range architecture and how it impacts buying decisions during the interview.
✨Engage in Client Discussions
Practice articulating your thoughts clearly and confidently, especially when discussing insights and recommendations. You’ll likely be asked to contribute to strategic discussions, so show that you can think critically and communicate effectively.
✨Show Your Curiosity
Demonstrate your curiosity about fashion and consumer behaviour. Share examples of how you've kept up with changes in the industry and how this knowledge has influenced your work. This will show that you’re not just a creative but also a strategic thinker.
