At a Glance
- Tasks: Create impactful omnichannel marketing campaigns that drive measurable business results.
- Company: Join BD, a leading global medical technology company focused on advancing health.
- Benefits: Competitive salary, comprehensive rewards programme, and opportunities for professional growth.
- Other info: Collaborative office culture with a focus on learning and development.
- Why this job: Be at the forefront of innovative marketing strategies across Europe.
- Qualifications: 5+ years in digital marketing with strong omnichannel campaign experience.
The predicted salary is between 56250 - 68750 £ per year.
We are the people who give possibilities purpose. BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Make an impact through connected, data-driven marketing. Are you passionate about creating seamless user journeys and turning marketing strategy into measurable business impact? We are looking for an Omnichannel Marketing Activation Manager to join our European Marketing Communications Center of Excellence. In this highly collaborative role, you will partner with Business Unit Marketing teams across Europe, ensuring smooth and efficient omnichannel campaign planning, design, execution and monitoring. You will act as a key strategic connector between Marketing, MarCom and campaign delivery teams, ensuring campaigns reach the right audiences, through the right channels, at the right time.
Location: Grenoble, France | Winnersh, UK | Wrocław, Poland | San Agustín, Spain | Barcelona, Spain. Please note: This is a primarily office-based role. Candidates must be located within commuting distance of and able to work regularly from one of the listed BD office locations. Travel: Approximately 30% across Europe.
What You’ll Do
- Work in strong partnership with the BU Marketing teams as well as the rest of the MarCom team to discuss and review planning steps as well as the orchestration of the end-to-end execution of the design, build and launch activities of the omnichannel campaigns.
- Monitor, measure and continuously improve activities related to the omnichannel campaigns.
- Review briefs by assessing objective clarity, audience and segmentation, desired behaviour change, timing, budget, and impact measurement indicators.
- Identify opportunities to strengthen campaign goals by driving conversations and brainstorms around strong and data-based elements.
- Lead the development of media and channel strategies based on customer preferences, audience behaviour, journey stage, campaign goals and historical indicators.
- Define the role of each channel, audience and touchpoint, including sequencing, nurture flows, cross-channel integration, qualification criteria and fast-tracker pathways where relevant.
- Oversee continuously campaign execution status and inform stakeholders about potential challenges or opportunities.
- Liaise with MarCom CoE Delivery Center Team to confirm feasibility of campaign execution and activate delivery.
- Maintain visibility of planned versus actual media investment and flag material variances, underspend, overspend or delivery risk.
- Report and have constant alignment with Omnichannel Marketing Activation Senior Manager on overall progress of campaign plan & execution status.
- Establish the KPI and tracking framework at campaign, wave, channel and touchpoint levels, with metrics agreed with the business owner.
- Lead regular cross-channel performance reviews and turn data into timely recommendations on audiences, content, channel mix, journey, media pacing and budget allocation.
- Lead optimization cycles to ensure campaign performs at expected level.
About You
You are an experienced digital and omnichannel marketing professional who combines strategic thinking with a strong execution mindset. You are comfortable working across countries, functions and seniority levels and know how to influence without direct authority.
You Bring
- A degree in Digital Marketing, Marketing, Communications or a related field.
- + 5 years' experience in digital marketing in an international, multicultural environment, with strong experience in 360° omnichannel campaign design & management integrated media strategy or a related field.
- Ability to translate business objectives into audience, journey, channel, KPI and measurement strategies.
- Strong hands-on experience using campaign data to optimize audiences, content, channel mix, media and budget allocation.
- Highly knowledgeable about campaign user journey creation and evolution.
- Focus on stakeholder engagement and management with a willingness and an ability to build relationships and to engage across different seniority levels.
- Ability to navigate core tools and platforms (e.g., Marketo, CRM system, etc.) required to oversee campaign execution end-to-end.
- Good knowledge base of advanced analytical tools to be involved in campaign performance and analysis.
- Fluent in English.
Why this role?
This is an opportunity to take a central role in how omnichannel marketing comes to life across Europe, working with diverse teams and markets while influencing campaigns from strategy through execution and optimization. If you enjoy connecting strategy, customer journeys, technology, data and execution to create marketing that delivers measurable results, we would love to hear from you.
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive. We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
European Omnichannel Marketing Activation Manager (Office-Based) in Winnersh employer: BD
Waters is an exceptional employer that fosters a dynamic work culture where innovation meets collaboration. With a strong focus on employee growth, you will have access to ongoing training and development opportunities while working in a hybrid environment that promotes work-life balance. Located in the UK, this role offers the unique advantage of engaging directly with local markets, allowing you to make a tangible impact on customer engagement and sales enablement.
StudySmarter Expert Advice🤫
We think this is how you could land European Omnichannel Marketing Activation Manager (Office-Based) in Winnersh
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for BD and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like BD are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with BD on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at BD. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace European Omnichannel Marketing Activation Manager (Office-Based) in Winnersh
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BD. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of BD:Show us that you’ve done your homework! In your application, briefly mention what you admire about BD’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at BD
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at BD will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At BD, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
