National Sales Manager, Urology - UK in Norwich

This role is responsible for driving revenue growth and sustainable profitability by increasing category share and unlocking new market opportunities within BD’s differentiated and highly effective Urology and Incontinence medical technology portfolio. This position sits within the BD Urology & Critical Care (UCC) business in the UK, a division currently experiencing significant investment and a strong pipeline of new product launches. It’s an exciting time to join, offering the opportunity to align your ambition with a business on a clear growth trajectory.

You will play a pivotal leadership role, coaching and developing a high‑performing sales team across the full care pathway—from acute hospital settings through to discharge—delivering long‑term commercial success. Working with a dedicated, professional, and highly experienced team, you will bring energy, insight and leadership to help shape the next phase of growth for UCC. Success in this role will be underpinned by ambition, drive, high performance standards and integrity—qualities that will not only deliver strong business outcomes, but also support your own career progression within BD.

• Sustainably grow sales revenue of BD Urology / urinary Incontinence products
• Direct management, leadership and coaching of sales team to deliver a high‑performance culture and impact
• Implementation of business strategy and alignment of sales strategies to market trends and new product opportunities
• Relentless focus on opportunity management and sales data / analytics
• Forecasting, budgeting and target setting
• Ensure the adoption of modern business technologies, tools and initiatives to improve performance effectiveness throughout the sales team
• Control of operating expenditure with awareness relative to platform’s P&L
• Conduct regular business reviews with salespeople and provide coaching & feedback to optimise ongoing performance
• Build close working relationships with a range of internal and external contacts, including key opinion leaders, societies and educational bodies within industry and UK and European work colleagues
• Build strategic customer partnerships in conjunction with BD’s UCC team
• Maintain a high level of technical competence in the fields of operation to aid anticipation of future clinical and business trends and opportunities
• Demonstrate creativity with the ability to challenge the norms with thoughtful concepts

• 5–10 years’ medical device sales experience
• Proven sales leadership (c.5 years) with a track record of coaching high‑performing teams
• Degree educated

• Strong leadership, coaching and people development capability
• Solid understanding of the NHS and healthcare landscape
• Experience building and growing key customer relationships in hospital settings
• Confident presenting and communicating technical information
• Excellent communication, negotiation and networking skills
• Commercially minded with strong business development focus
• Customer‑centric, hands‑on and self‑driven
• Highly organised with strong prioritisation and problem‑solving skills
• Proficient in Microsoft Office and AI tools
• Full UK driving licence

BD is proud to be certified as a Top Employer 2026 in United Kingdom reflecting our commitment to creating an exceptional working environment.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Salary Range £59,100.00 - £90,150.00 GBP Annual