At a Glance
- Tasks: Lead marketing strategies for Women's Health, driving growth and customer engagement across Europe.
- Company: Join BD, a global leader in medical technology with a purpose-driven mission.
- Benefits: Flexible location, competitive salary, and opportunities for professional development.
- Other info: Dynamic role with travel opportunities and a focus on innovative solutions.
- Why this job: Make a real impact in women's health while collaborating with diverse teams.
- Qualifications: MBA or equivalent with 5-8 years of marketing experience in the medical device sector.
The predicted salary is between 55000 - 88000 £ per year.
We are the people who give possibilities purpose. BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
BD is hiring for the exciting opportunity of Marketing Manager Women’s Health! As a Marketing Manager for Women’s Health at BD, your days will be filled with strategic planning, collaboration, and driving impactful initiatives. You'll work closely with cross‑functional teams to develop and execute marketing strategies that position BD as a trusted partner in minimally invasive breast biopsy practices across the European Union. This role offers location flexibility across Europe.
The Marketing Manager Women’s Health is accountable for accelerating growth, adoption, and customer engagement for BD’s Women’s Health Solutions across the European Union. This role drives regional marketing planning execution, commercial readiness, and field enablement, ensuring BD is positioned as the trusted partner supporting best‑in‑class minimally invasive breast biopsy practices.
Working in a matrix environment, the Marketing Manager collaborates closely with Product Managers, Sales, European Marketing Team, Medical Affairs, Professional Education, Market Access, Finance, Regulatory, Supply Chain, and Global Marketing to deliver impactful programs, strengthen customer loyalty, and achieve business targets.
Main Responsibilities Will Include:
- Co‑develop and implement the regional marketing strategy for Women’s Health, marketing plan and ASR projection, aligned with BD’s business priorities and growth ambitions.
- Collaborate with Platforms to identify and implement holistic solutions that meet customer expectations and strategic goals.
- Drive portfolio performance through a strong understanding of clinical pathways, customer needs, and competitive landscape.
- Support the implementation of the European product portfolio strategies including value proposition, positioning, product promotion, pricing and portfolio lifecycle management.
- In conjunction with the country’s marketing teams, develop market‑specific strategies and tactics for our customer offerings to ensure that BD PI is well positioned for success.
- Develop and maintain expert market knowledge in terms of quantitative data (e.g. market data, market trends, competitor offering) and qualitative data (e.g. customer needs, technologies and applications).
- Develop and implement new product launch campaigns, aligning with market‑specific strategies and coordinating launch activities with all relevant stakeholders.
- Support the Sales team with product information as the main Subject Matter Expert and contribute to product training initiatives on a regular basis.
- Develop promotional material/marketing collateral and tools which will deliver key messages, positioning and reflect brand essence.
- Develop and maintain a competitive intelligence database for your portfolio.
- Identify, evaluate and develop Key Opinion Leader (KOL) plan and network in conjunction with Clinical & Medical functions.
- Develop and support market research activities (Voice of Customer) and Post Market Surveillance studies.
- Conduct regular customer visits to develop deep understanding of the key market requirements / customer unmet needs.
- Support the evaluation and prioritization of Interfacing and Integration requirements in different markets and support the engagement with 3rd parties to plan and enable collaborations.
- Ensures budgets and schedules meet business requirements.
About You:
Education: MBA or equivalent in Marketing, Business, Market development, Life Sciences or related field required.
Experience: 5–8+ years of marketing experience & business development with consistent track record in portfolio marketing, go-to-market, and commercialization in the medical device sector.
Travel: 35%
Core Competencies: Critical thinking with execution discipline; analytical mindset and financial acumen; strong communication and storytelling; customer‑centric approach; project management and prioritization; collaborative leadership aligned with BD values.
Languages: Fluent English required; additional European languages are a plus.
Primary Work Location: ITA Milano – Via Enrico Cialdini
Salary Range: €55,000.00 – €88,000.00 EUR Annual
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager Women's Health - Europe in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for BD and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like BD are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with BD on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at BD. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager Women's Health - Europe in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BD. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of BD:Show us that you’ve done your homework! In your application, briefly mention what you admire about BD’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at BD
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at BD will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At BD, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
