At a Glance
- Tasks: Lead a high-performing sales team to drive revenue growth in Urology and Critical Care.
- Company: Join BD, a global leader in medical technology with a purpose-driven culture.
- Benefits: Competitive salary, career development, and a supportive work environment.
- Other info: Exciting opportunities for growth and innovation in a collaborative team.
- Why this job: Make a real impact in healthcare while advancing your career in a dynamic industry.
- Qualifications: 5-10 years in medical device sales and proven leadership experience required.
The predicted salary is between 59100 - 90150 £ per year.
We are the people who give possibilities purpose. BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
This role of National Sales Manager Urology & Critical Care is responsible for driving revenue growth and sustainable profitability by increasing category share and unlocking new market opportunities through BD’s differentiated and highly effective Urology and Incontinence medical technology portfolio. This position sits within the BD Urology & Critical Care (UCC) business in the UK, a division currently experiencing significant investment and a strong pipeline of new product launches. It’s an exciting time to join, offering the opportunity to align your ambition with a business on a clear growth trajectory.
You will play a pivotal leadership role, coaching and developing a high-performing sales team across the full care pathway—from acute hospital settings through to discharge—delivering long-term commercial success. Working with a dedicated, professional and highly experienced team, you will bring energy, insight and leadership to help shape the next phase of growth for UCC. Success in this role will be underpinned by ambition, drive, high performance standards and integrity—qualities that will not only deliver strong business outcomes, but also support your own career progression within BD.
Responsibilities- Sustainably grow sales revenue of BD Urology / urinary Incontinence products.
- Direct management, leadership and coaching of sales team to deliver a high-performance culture and impact.
- Implementation of business strategy and alignment of sales strategies to market trends and new product opportunities.
- Relentless focus on opportunity management and sales data / analytics.
- Forecasting, budgeting and target setting.
- Ensure the adoption of modern business technologies, tools and initiatives to improve performance effectiveness throughout the sales team.
- Control of operating expenditure with awareness relative to platform’s P&L.
- Conduct regular business reviews with salespeople and provide coaching & feedback to optimise ongoing performance.
- Build close working relationships with a range of internal and external contacts, including key opinion leaders, societies and educational bodies within industry and UK and European work colleagues.
- Build strategic customer partnerships in conjunction with BD’s UCC team.
- Maintain a high level of technical competence in the fields of operation to aid anticipation of future clinical and business trends and opportunities.
- Demonstrate creativity with the ability to challenge the norms with thoughtful concepts.
- 5–10 years’ medical device sales experience.
- Proven sales leadership (c.5 years) with a track record of coaching high-performing teams.
- Degree educated.
- Strong leadership, coaching and people development capability.
- Solid understanding of the NHS and healthcare landscape.
- Experience building and growing key customer relationships in hospital settings.
- Confident presenting and communicating technical information.
- Excellent communication, negotiation and networking skills.
- Commercially minded with strong business development focus.
- Customer-centric, hands-on and self-driven.
- Highly organised with strong prioritisation and problem-solving skills.
- Proficient in Microsoft Office and AI tools.
- Full UK driving licence.
BD is proud to be certified as a Top Employer 2026 in the United Kingdom reflecting our commitment to creating an exceptional working environment.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
National Sales Manager, Urology - UK in Brighton employer: BD
At BD, we pride ourselves on being a top employer, offering a dynamic work culture that fosters collaboration and innovation. Our commitment to employee growth is evident through comprehensive training programs and leadership opportunities, particularly in our rapidly expanding Urology & Critical Care division. Located in Winnersh, you'll be part of a dedicated team driving meaningful advancements in healthcare, all while enjoying competitive compensation and a supportive environment that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land National Sales Manager, Urology - UK in Brighton
✨Tip Number 1
Network like a pro! Reach out to your connections in the medical tech field, especially those who know BD. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Prepare for interviews by researching BD's latest products and market trends. Show them you’re not just another candidate; you’re someone who’s genuinely interested in their mission and ready to contribute.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of National Sales Manager. Highlight your leadership skills and how you’ve driven sales growth in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the BD team.
We think you need these skills to ace National Sales Manager, Urology - UK in Brighton
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see how your passion for medical technology and sales aligns with our mission at BD. Make it personal and relatable.
Tailor Your CV:Don’t just send a generic CV! Take the time to tailor it to the National Sales Manager position. Highlight your relevant experience in medical device sales and leadership, and make sure to connect your skills to what we’re looking for.
Be Specific with Achievements:We love numbers! When discussing your past achievements, be specific about your successes. Use metrics to demonstrate how you’ve driven revenue growth or improved team performance. This helps us see the impact you can bring to BD.
Apply Through Our Website:Make sure to apply through our website for the best chance of getting noticed! It’s the easiest way for us to keep track of your application and ensure it reaches the right people. Plus, you’ll find all the info you need about the role there!
How to prepare for a job interview at BD
✨Know Your Products Inside Out
Make sure you have a solid understanding of BD's Urology and Incontinence product portfolio. Be prepared to discuss how these products can address specific challenges in the healthcare landscape, especially within NHS settings. This will show your technical competence and ability to anticipate future trends.
✨Showcase Your Leadership Skills
As a National Sales Manager, you'll be expected to lead and coach a high-performing sales team. Prepare examples from your past experiences where you've successfully developed team members or implemented strategies that drove sales growth. Highlight your leadership style and how it aligns with BD's culture.
✨Understand the Market Dynamics
Familiarise yourself with current market trends and challenges in the medical device sector, particularly in urology. Be ready to discuss how you would leverage these insights to unlock new market opportunities and drive revenue growth for BD.
✨Build Relationships Before You Walk In
Networking is key in this role. If possible, connect with current or former BD employees on LinkedIn to gain insights about the company culture and expectations. Mentioning any connections or insights during your interview can demonstrate your proactive approach and commitment to building relationships.
