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- Tasks: Lead product marketing strategies and create compelling narratives to drive growth.
- Company: Join BCS, a leading Chartered Institute for IT with a commitment to equality and diversity.
- Benefits: Enjoy 23 days holiday, private medical insurance, and enhanced parental leave.
- Other info: Hybrid working model with opportunities for professional development and career growth.
- Why this job: Make an impact by shaping product positioning and engaging with key audiences.
- Qualifications: Experience in product marketing and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
Location: Swindon - Hybrid minimum 2 office-based days per week
Contract Type: Full-time, permanent
This role will be responsible for defining and delivering the product positioning, value propositions and go-to-market strategies that drive growth across our portfolio. Acting as the expert on our products, competitors and customers, the Product Marketing Manager ensures BCS is clearly understood, confidently chosen and continuously valued by employers, training providers and other key audiences.
Key responsibilities:
- Develop clear, insight-led positioning and messaging for products and propositions, ensuring they resonate with B2B buyers and differentiate BCS in the market.
- Gather market, customer and competitor insights and work with Product to turn these findings into recommendations that shape product development, pricing and go-to-market strategy.
- Define and evolve customer personas, decision buying units, user needs and end-to-end journeys.
- Go to Market (GTM)
- Lead cross functional GTM planning for new product launches, feature and proposition updates — ensuring alignment between Product, Marketing and Sales.
- Identify target segments, craft value propositions and design product centric campaigns and content that drive awareness, adoption and revenue.
- Develop and maintain compelling product narratives, ensuring consistency across all touchpoints.
- Plan and implement lead generation automation as part of the GTM strategy.
- Create and maintain high impact sales enablement materials including pitch decks, product information portal, case studies, etc.
- Partner with Sales to strengthen pre-sales and sales journeys, improve conversion and identify opportunities to enhance product understanding.
- Customer Engagement & Lifecycle
- Shape product adoption and retention strategies, onboarding content and continuous value communications.
- Analyse user behaviour and customer feedback to identify ways to improve lifetime value and reduce churn.
- Performance, Insights & Reporting
- Monitor lead generation, product performance, campaign outcomes and market trends; use data to refine GTM strategies and future activity.
- Inform product roadmap decisions by communicating market demand, customer pain points and competitive threats.
- Work collaboratively with Product, Sales, Marketing and external partners to ensure cohesive execution and a unified product story.
- Ensure all materials and GTM activities comply with UK GDPR, PECR, DMCCA 2024 and the CAP Code.
- Maintain high editorial and brand standards across all product communications.
- Continuously look for ways to improve processes, insights, GTM execution and cross-team collaboration.
- Role model BCS values and actively contribute to our mission and purpose.
BCS is dedicated to providing training and development to help all staff realise their potential, and also offer a generous benefit package. BCS, The Chartered Institute for IT are committed to promoting equality at every opportunity as an employer. This statement and our policies are designed to ensure our recruitment and employment practices and procedures actively promote equality of opportunity and value diversity. All applicants must be eligible to work in the UK upon application.
What we offer:
- 23 days holiday per year, increasing up to 27 days with service
- Birthday leave
- Paid Christmas office shutdown
- Private Medical Insurance and/or Health Cash Plan
- Life assurance (x4 salary)
- Income protection
- Enhanced maternity/paternity leave
- Free BCS membership
- Financial wellbeing support
- Unum Help@Hand (including access to EAP, online GP consultations, wellbeing support, retail discounts and more)
Vacancy: Product Marketing Manager employer: BCS, The Chartered Institute for IT
Contact Detail:
BCS, The Chartered Institute for IT Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Vacancy: Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more you engage with others, the better your chances of landing that Product Marketing Manager role.
✨Tip Number 2
Show off your expertise! Prepare to discuss market trends, customer insights, and product strategies during interviews. We want to see how you can bring value to our team and help us stand out in the market.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your pitch. We want you to feel confident discussing your experience and how it aligns with our goals at BCS.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our mission and values.
We think you need these skills to ace Vacancy: Product Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience with product positioning and go-to-market strategies, as these are key to what we’re looking for.
Showcase Your Insights: We want to see how you gather and analyse market insights. Include examples of how you've used data to shape product development or marketing strategies in your previous roles.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use clear language that reflects your understanding of B2B marketing and customer engagement, just like we do at StudySmarter.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at BCS, The Chartered Institute for IT
✨Know Your Product Inside Out
As a Product Marketing Manager, you need to be the expert on your products. Make sure you understand the features, benefits, and unique selling points of what BCS offers. Research competitors and be ready to discuss how BCS stands out in the market.
✨Craft Your Value Proposition
Prepare a clear and compelling value proposition for the role. Think about how your skills and experiences align with the responsibilities outlined in the job description. Be ready to explain how you can contribute to defining and delivering product positioning and go-to-market strategies.
✨Showcase Your Analytical Skills
The role involves analysing user behaviour and market trends. Be prepared to discuss examples from your past experience where you've used data to inform decisions or improve processes. Highlight any tools or methodologies you’re familiar with that can help in this area.
✨Demonstrate Cross-Functional Collaboration
This position requires working closely with various teams like Product, Sales, and Marketing. Share examples of how you've successfully collaborated across departments in previous roles. Emphasise your ability to lead cross-functional planning and ensure alignment on projects.