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- Tasks: Define product positioning and drive growth through innovative marketing strategies.
- Company: Join a dynamic team at a leading organisation focused on impactful product marketing.
- Benefits: Competitive salary, career development opportunities, and a collaborative work environment.
- Other info: Opportunity for continuous improvement and professional growth in a supportive culture.
- Why this job: Make a real impact by shaping product narratives and engaging with customers.
- Qualifications: Experience in product marketing and strong analytical skills required.
The predicted salary is between 55000 - 55000 ÂŁ per year.
Role will be responsible for defining and delivering the product positioning, value propositions and goâtoâmarket strategies that drive growth across our portfolio. Acting as the expert on our products, competitors and customers, the Product Marketing Manager ensures BCS is clearly understood, confidently chosen and continuously valued by employers, training providers and other key audiences.
Product & Market Strategy
- Develop clear, insightâled positioning and messaging for products and propositions, ensuring they resonate with B2B buyers and differentiate BCS in the market.
- Gather market, customer and competitor insights and work with Product to turn these findings into recommendations that shape product development, pricing and goâtoâmarket strategy.
- Define and evolve customer personas, decision buying units, user needs and endâtoâend journeys.
Go to Market (GTM)
- Lead crossâfunctional GTM planning for new product launches, feature and proposition updates â ensuring alignment between Product, Marketing and Sales.
- Identify target segments, craft value propositions and design productâcentric campaigns and content that drive awareness, adoption and revenue.
- Develop and maintain compelling product narratives, ensuring consistency across all touchpoints.
- Plan and implement lead generation automation as part of the GTM strategy.
Sales Enablement
- Create and maintain highâimpact sales enablement materials including pitch decks, product information portal, case studies, etc.
- Partner with Sales to strengthen preâsales and sales journeys, improve conversion and identify opportunities to enhance product understanding.
Customer Engagement & Lifecycle
- Shape product adoption and retention strategies, onboarding content and continuous value communications.
- Analyse user behaviour and customer feedback to identify ways to improve lifetime value and reduce churn.
Performance, Insights & Reporting
- Monitor lead generation, product performance, campaign outcomes and market trends; use data to refine GTM strategies and future activity.
- Inform product roadmap decisions by communicating market demand, customer pain points and competitive threats.
Collaboration & Governance
- Work collaboratively with Product, Sales, Marketing and external partners to ensure cohesive execution and a unified product story.
- Ensure all materials and GTM activities comply with UK GDPR, PECR, DMCCA 2024 and the CAP Code.
- Maintain high editorial and brand standards across all product communications.
Continuous Improvement
- Continuously look for ways to improve processes, insights, GTM execution and crossâteam collaboration.
- Role model BCS values and actively contribute to our mission and purpose.
Vacancy: Product Marketing Manager in Harrow on the Hill employer: BCS, The Chartered Institute for IT
Contact Detail:
BCS, The Chartered Institute for IT Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Vacancy: Product Marketing Manager in Harrow on the Hill
â¨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and donât be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
â¨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market positioning and think about how you can contribute to their growth. Show them youâre not just another candidate; youâre the one they need!
â¨Tip Number 3
Practice your pitch! Be ready to explain why youâre the perfect fit for the Product Marketing Manager role. Highlight your experience with product positioning and go-to-market strategies, and make it clear how you can drive growth for the company.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search. Letâs get you that dream job!
We think you need these skills to ace Vacancy: Product Marketing Manager in Harrow on the Hill
Some tips for your application đŤĄ
Tailor Your CV: Make sure your CV speaks directly to the Product Marketing Manager role. Highlight your experience with product positioning, market strategies, and any relevant B2B marketing skills. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about product marketing and how your skills align with our mission at StudySmarter. Be sure to mention specific examples that showcase your expertise.
Showcase Your Insights: In your application, donât shy away from sharing insights you've gathered from previous roles. Whether it's about customer personas or market trends, we love seeing how you think and approach challenges in product marketing.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you get all the updates directly from us. Plus, it shows you're keen on joining the StudySmarter family!
How to prepare for a job interview at BCS, The Chartered Institute for IT
â¨Know Your Product Inside Out
As a Product Marketing Manager, you need to be the expert on your products. Make sure you understand the features, benefits, and unique selling points of the products you'll be marketing. Research competitors and be ready to discuss how your products stand out in the market.
â¨Craft Your Value Proposition
Prepare a clear and compelling value proposition for the role. Think about how you can articulate the benefits of the products to B2B buyers. Be ready to share examples of how you've successfully positioned products in the past and how you would approach it for this company.
â¨Showcase Your Analytical Skills
This role involves gathering insights and using data to inform strategies. Be prepared to discuss how you've used market research and customer feedback to shape product development or marketing strategies. Bring examples of reports or analyses you've conducted that led to successful outcomes.
â¨Demonstrate Cross-Functional Collaboration
Collaboration is key in this role. Share experiences where you've worked with sales, product, and marketing teams to launch a product or campaign. Highlight your ability to align different departments towards a common goal and how you ensure everyone is on the same page.