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For Companies At a Glance
- Tasks: Lead exciting marketing campaigns and create engaging content that elevates our brand.
- Company: Join BCLP, a dynamic firm with a collaborative marketing team focused on innovation.
- Benefits: Enjoy a full-time role with opportunities for professional growth and creative expression.
- Why this job: Make an impact by crafting narratives that resonate and drive business success.
- Qualifications: Experience in content marketing and campaign management is essential; creativity is a must!
- Other info: Work in vibrant London or Manchester, collaborating with talented professionals.
The predicted salary is between 30000 - 50000 £ per year.
Campaign and Content Manager (London or Manchester)
BCLP Greater London, England, United Kingdom
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Campaign and Content Manager (London or Manchester)
BCLP Greater London, England, United Kingdom
Join to apply for the Campaign and Content Manager (London or Manchester) role at BCLP
Team: Marketing and Business Development
Reports to: Interim Marketing Director
The Team
The Marketing and Business Department comprises of specialists from backgrounds including BD, PR, communications, media, digital and operations. The result will be a dynamic and energetic team environment which nurtures fresh perspectives and works together to lend the firm a competitive advantage.
We take a holistic approach to marketing and business development, with the goal to help our lawyers win more work and make new connections. Because we are so transparently aligned to this core strategic objective, we enjoy full buy-in from the business including senior management, who have a clear view of how our work contributes to the overall success of the firm.
Purpose of job
We are seeking a Campaigns and Content Manager to coordinate the creation of impactful content and execute on the implementation of strategy-aligned campaigns.
This role will focus on enhancing BCLP’s brand through concise client-specific narratives deployed across the spectrum of content mediums and channels that will engage key audiences and support business development objectives.
The ideal candidate will have an understanding of professional services marketing and a proven ability to deliver impactful campaigns that align with BCLP’s priorities.
Key responsibilities
Campaign Management
- Working closely with the Marketing Director, elevate BCLP’s brand positioning through compelling, insight-driven marketing campaigns that differentiate the firm in a competitive landscape
- Promote BCLP’s expertise, services and key initiatives using a data-driven approach to targeting and messaging across digital, content, events, and communications
- Optimise campaigns and content for web, social media, and email marketing by working closely with the digital marketing team
- Work closely with business development and client teams to refine lead quality and conversion strategies.
- Drive client advocacy initiatives through testimonials and case studies
- Build and manage relationships with key external agencies, ensuring campaigns are delivered to the highest standards
- Allocate budgets, and oversee execution, ensuring alignment with both global and regional business priorities
- Continuously refine campaigns based on analytics, using data-driven insights to optimize plans and maximize impact
Content Management
- Support the development of a content strategy that aligns with the BCLP\’s business goals and brand identity by working closely with the Marketing Director and wider MBD team
- Create, edit and manage high-quality engaging content, including thought leadership articles, client updates, website copy, social media posts, and marketing collateral that stands out in a competitive market
- Develop an innovative approach to digital storytelling, including video, infographics, and interactive content.
- Collaborate with subject matter experts to translate complex legal topics into engaging, client-friendly content and value propositions
- Ensure all content adheres to BCLP’s tone of voice, style guide and governance
Stakeholder Collaboration
- Partner with lawyers, practice and sector groups, and colleagues across MBD team to align content and campaigns with client needs and BCLP’s strategic objectives
- Collaborate with team members to help them write and deliver successful marketing campaign plans to deliver on business plans
- Work alongside external agencies, designers, and videographers to produce high-quality visual and multimedia content
- Support internal communications initiatives, ensuring employees are informed and engaged with firm-wide marketing efforts
SEO, Analytics, and Optimization
- Working with the digital team, apply SEO best practices to optimize content for search engine visibility and engagement
- Use analytics tools to track content performance, user engagement, and campaign ROI
- Continuously refine content and campaign strategies based on insights and feedback alongside the Marketing Director
Experience and knowledge
- Proven experience in content marketing and campaign management, within the legal/professional services sector
- Experience managing multi-channel marketing campaigns, including digital, email, and social media
- Proficiency in content management systems (CMS), marketing automation platforms, and analytics tools
- An understanding of professional services marketing, industry trends, and audience engagement strategies
- Familiarity with SEO principles and best practices
- Experience working in a fast-paced, deadline-driven environment
- Experience of working across geographies
Skills and competencies
- Exceptional writing, editing, and storytelling skills with the ability to simplify complex topics
- Excellent and demonstrated internal and external stakeholder management skills, with the ability to influence and collaborate across teams including managing external agency partnerships
- Highly organized, detail-oriented, strong organizational skills, able to manage multiple projects simultaneously and meet tight deadlines
- Detail-oriented with a focus on quality assurance and adherence to brand guidelines
- Results-driven and able to measure and report on content effectiveness and ROI
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Legal and Marketing
-
Industries
Legal Services
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Campaign and Content Manager (London or Manchester) employer: BCLP
Contact Detail:
BCLP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaign and Content Manager (London or Manchester)
✨Tip Number 1
Familiarise yourself with BCLP's brand and values. Understanding their unique positioning in the legal market will help you tailor your conversations and demonstrate how your skills can enhance their campaigns.
✨Tip Number 2
Network with current or former employees of BCLP. Engaging with them on platforms like LinkedIn can provide you with insider insights about the company culture and expectations for the Campaign and Content Manager role.
✨Tip Number 3
Showcase your understanding of multi-channel marketing strategies. Be prepared to discuss specific examples of successful campaigns you've managed, particularly in the legal or professional services sector, during any interviews.
✨Tip Number 4
Stay updated on the latest trends in content marketing and SEO best practices. Being knowledgeable about these areas will not only impress during interviews but also demonstrate your commitment to driving impactful campaigns at BCLP.
We think you need these skills to ace Campaign and Content Manager (London or Manchester)
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Campaign and Content Manager position. Tailor your application to highlight how your skills and experiences align with BCLP's needs.
Craft a Compelling Cover Letter: Your cover letter should not only introduce yourself but also demonstrate your passion for the role and the company. Mention specific campaigns or content strategies you've successfully managed in the past that relate to the job description.
Showcase Relevant Experience: In your CV, focus on your experience in content marketing and campaign management, especially within the legal or professional services sector. Use quantifiable achievements to illustrate your impact, such as increased engagement rates or successful lead conversions.
Highlight Your Skills: Make sure to emphasise your exceptional writing, editing, and storytelling skills. Discuss your familiarity with SEO principles and analytics tools, as these are crucial for optimising content and measuring campaign effectiveness at BCLP.
How to prepare for a job interview at BCLP
✨Showcase Your Campaign Management Skills
Be prepared to discuss specific campaigns you've managed in the past. Highlight your role in elevating brand positioning and how you used data-driven approaches to target messaging effectively.
✨Demonstrate Content Creation Expertise
Bring examples of high-quality content you've created, such as thought leadership articles or social media posts. Be ready to explain your process for translating complex topics into engaging narratives.
✨Familiarise Yourself with SEO and Analytics
Understand the basics of SEO and how it applies to content marketing. Be prepared to discuss how you've used analytics tools to track performance and refine strategies based on insights.
✨Emphasise Collaboration and Stakeholder Management
Highlight your experience working with various teams and external agencies. Discuss how you've successfully collaborated to align content and campaigns with business objectives and client needs.
