Lead AI Tech Architect - Salesforce/CRM - London | BCG Platinion

As a Lead AI Tech Architect focused on CRM and Enterprise Solutions, you will advise clients on technology strategies, ensuring flexibility and scalability in CRM architectures.

Responsibilities

• Define business-aligned CRM strategies across sales, service, and marketing functions to optimize customer journeys.
• Evaluate and recommend CRM solutions from platforms such as Salesforce, SAP CX, Microsoft Dynamics 365, Oracle, and Zoho based on business requirements and industry best practices.
• Analyze and reimagine end-to-end processes (Lead-to-Quote, Quote-to-Cash, Service Management, Customer Support) to maximize CRM value.
• Build compelling business cases for CRM transformation initiatives, demonstrating ROI and tangible outcomes for clients.
• Collaborate with client teams to drive organizational change, ensuring user adoption and process alignment for CRM implementations.
• Lead end-to-end responsibility for larger, highly technical and complex modules within a project.
• Develop specialized knowledge to solve client problems, and provide intellectual leadership.
• Guide junior team members, help with project proposals, client care, build relationships with peers, and identify new business opportunities.
• Contribute to the Practice Area development and help build the BCG brand as a key member of the case team.

Qualifications

• 10 to 15 years of experience in IT architecture with a strong focus on CRM solutions in consulting, working with clients in the consumer goods, industrial goods, or retail sectors.
• Demonstrated experience with CRM platforms such as Salesforce, SAP, Microsoft Dynamics, or Oracle across sales, service, and marketing.
• Proven expertise in delivering complex CRM integrations with external systems (Data Lakes, ERP, analytical platforms, messaging systems).
• Experience with commerce platforms (e.g., Salesforce Commerce Cloud, Adobe Commerce) and integration platforms (e.g., MuleSoft, Dell Boomi).
• Experience leading legacy integration and remediation (facades, strangler approach, etc.).
• Overview of modern architecture patterns: CI/CD pipelines, cloud-native development, and API-led integrations.
• Deep understanding of integration patterns and best practices such as events, synchronous vs asynchronous.
• Deep understanding of end-to-end business processes: Lead-to-Quote, Quote-to-Cash, Service Management, Marketing, etc.
• Analytical mindset and excellent problem-solving skills.
• Experience managing teams.
• Strong communication skills for stakeholder engagement at all levels.
• Ability to work under pressure and willingness to travel to clients worldwide.
• Strong presentation skills.
• University degree with above-average academic performance in a mathematical-scientific field, information technology, or business administration.