Senior Director of Sales

At BCD Meetings & Events (BCD M&E), we provide more than meeting and event planning services: we create connections that inspire, motivate and change behaviour for our customers. As the world’s most trusted and innovative meetings and events agency, BCD M&E cultivates a culture of people, passion and purpose to drive business forward. Headquartered in Chicago, with locations in 60+ countries across the world, BCD M&E’s team of 2,000+ people are committed to sustainability and driving success for our customers, our business and ourselves.

In this role you will be responsible for driving new business income into BCD M&E. Sourcing new opportunities and identifying new revenue streams, whilst actively promoting our sales strategy internally. Through collaboration with the VP – Sales Solution, build your own strategy and growth plan to drive new business targets and evolve service offering across the business in line with business and client expectations. This role will predominately target growth within Venues search and Meetings Management lines of business (LOBs), but also manage a team selling across all business areas.

As Senior Director of Sales, you will:

• Develop and execute annual sales strategies aligned to new business growth objectives.
• Build, manage, and maintain strategic target accounts and a qualified new business pipeline to achieve revenue and profitability targets.
• Leadership and day to day management of the new business sales ‘hunters’.
• Ensure the team develop the appropriate sales plans and sales pipelines to meet the set targets and deliver on growth plans, whilst also ensuring that any contracts with existing clients are commercially sound.
• Identify market opportunities, industry trends, and client challenges to shape proactive sales strategies.
• Generate new business opportunities through networking, referrals, events, partnerships, thought leadership, and marketing activity.
• Build strong relationships with senior decision-makers and key buying influencers.
• Lead discovery conversations and solution ideation workshops to develop compelling, client-focused value propositions.
• Partner with creative, production, technology, delegate management, and Experience Design teams to develop winning solutions, proposals, and pitches.
• Complete Go/No-Go assessments, bid strategy, and the management of complex RFPs, tenders, and pitch opportunities.
• Embed client insight and voice-of-customer feedback into sales strategies, presentations, and proposals.
• Leading commercial negotiations and support contracting processes.
• Maintain accurate forecasting, CRM reporting, pipeline governance, and compliance with sales processes and tools.
• Conducting win/loss analysis and share insights to strengthen future sales performance.
• Ensuring successful handover of won business to operational teams.
• Representing The Collective at industry events, networking forums, webinars, client events, and marketing campaigns as a brand ambassador and thought leader.
• Working alongside other Sales and Account management personnel to ensure any cross sell/upsell opportunities are maximised.

Our Benefits for this role:

• Birthday day off
• Holiday Purchase Scheme - allowing up to 5 additional holidays days
• Life Assurance x2 your annual salary
• Discounted rates on Hotels & Travel
• Gym & Fitness Discounts
• Pension Scheme
• Company Sick pay

You should know:

• This is a hybrid role based in the London office
• Our standard working hours are 9:00am - 5:30pm with an hour break
• You must have the right to work in the UK

THE PERKS

• Flexible Working
• Room to Grow
• Everyone has a voice
• Make your move

Our extensive benefits include comprehensive healthcare, retirement plans, continued education support, diverse work locations, travel and hotel discounts, volunteer and sustainability opportunities and a successful employee recognition program.

We’re positive. You’ll love it. It starts from the top. Our leaders lead with positivity, believe in our people and trust us to do the right thing. There will always be support along your journey, in little and big ways.