At a Glance
- Tasks: Lead product marketing strategies for innovative fintech solutions in crypto and fiat payments.
- Company: Join BCB Group, a leader in regulated payment services for the digital asset economy.
- Benefits: Enjoy 30 days annual leave, wellbeing days, and a strong benefits package.
- Other info: Collaborate with a passionate team and access personal growth opportunities.
- Why this job: Shape the future of finance while growing your career in a dynamic environment.
- Qualifications: Experience in fintech product marketing and a passion for user experience.
The predicted salary is between 48000 - 72000 £ per year.
Join to apply for the Senior Product Marketing Manager role at BCB Group.
BCB Group is a leading provider of regulated payment and trading services in crypto and fiat for the digital asset economy. We provide accounts, cryptocurrency and foreign exchange market liquidity for some of the world’s largest, crypto‑engaged businesses, including crypto exchanges, liquidity providers, market makers, investment firms, custodians, payment processors and wallet providers.
Our end‑to‑end suite of products is accessible through our Client Console UI and API. We offer more than 40 fiat and cryptocurrencies, deep trading liquidity, 24/7 instant payments through our instant settlements network, BLINC, and secure crypto services. Our strong focus on compliance matches our technical and business expertise, and we are regulated by some of the world’s most respected regulators. Authorised in the UK, France and Switzerland, we place the utmost importance on our regulatory‑first institutional principles.
Our leadership team boasts years of relevant, high‑level experience at globally‑renowned institutions. They combine finance, law, regulatory and technology skills in traditional and crypto financial services with a deep understanding of the new digital asset economy. Our mission is to create the trusted platform to pay, store, trade and earn fiat and digital assets, globally 24/7.
About the Role
Join our Product team as a Senior Product Marketing Manager and help shape the future of global finance. We're on a mission to build the world’s leading platform for both crypto and fiat payments and we’re looking for a sharp, driven Senior Product Marketing Manager to play a key role in that journey. You’ll be part of a fast‑growing team, working at the intersection of payments, e‑money, and crypto. If you're naturally curious, passionate about financial technology, and thrive in a fast‑paced environment, this is the role for you.
Responsibilities
- Define & Execute End‑to‑End Product Marketing GTM: Develop and implement comprehensive product marketing go‑to‑market strategies that cover the entire customer lifecycle, from initial awareness and acquisition to in‑product onboarding, feature adoption, and long‑term retention.
- Craft Unified Narrative & Content: Be our master storyteller, crafting a consistent and compelling narrative across all product touchpoints. This includes marketing collateral, sales enablement, website copy, platform content & messaging, and product documentation.
- Customer Journey & Experience Ownership: Map the end‑to‑end customer journey, identifying points of friction and opportunities for delight. Use qualitative and quantitative insights to drive improvements in our core product user experience.
- Design & UX Leadership: Manage, mentor, and guide our Product Designer to translate our core value proposition into an intuitive, elegant, and effective user experience. Ensure the UI/UX of our platform and documentation delivers on the promises made in our GTM messaging.
- Cross‑functional Collaboration: Work hand‑in‑hand with Product, Engineering, Commercial, and Marketing teams to ensure strategic alignment. Act as the primary advocate for the customer experience, translating market needs and user feedback into actionable product and marketing strategies.
- Market & Competitive Intelligence: Conduct market research and competitive analysis to identify trends, opportunities, and competitive differentiators, feeding insights back into product, GTM, and in‑product experience strategies.
- Sales & Customer Success Enablement: Empower our sales, account management, and customer success teams with the tools, training, and knowledge they need to effectively sell our solutions and support our clients throughout their lifecycle.
Qualifications
- Essential Fintech & Payments Expertise: Proven experience in product marketing within the fintech sector, with a strong understanding of banking & payments ecosystems.
- Customer‑Centric with Strong Product & UX Sense: A deep empathy for the user and a passion for creating exceptional customer experiences. You must have a strong understanding of UX/UI principles and be able to provide clear, constructive guidance to a Product Designer.
- Startup/Scale‑up Mindset: Experience thriving in fast‑paced environments, ideally within a startup or scale‑up. You're comfortable building processes and standards from scratch.
- Strategic & Hands‑on: Ability to think strategically about the entire customer journey while also being highly skilled at hands‑on execution, from writing copy to reviewing Figma mockups.
- Communication & Influence: Exceptional communication skills (written and verbal) with a knack for simplifying complex concepts and the ability to influence and align stakeholders across product, design, and commercial teams.
Preferred Skills
- Digital Assets Expertise: Demonstrated experience and deep knowledge of the crypto and digital assets industry, including trends, products, and market dynamics.
- People Management or Mentorship Experience: Proven ability to lead and nurture creative talent. Experience directly managing a designer or acting as a formal mentor is highly desirable.
Benefits
Our people are constantly striving to be the best through operational excellence. The professional development and learning opportunities create an agile, hardworking, conscientious, and knowledgeable team. The opportunities for personal growth are exponential. You grow as the business grows. The roles and responsibilities are broad and ever‑changing, and the dynamism of BCB keeps you engaged and highly motivated. At BCB, we believe in empowering individuals to create a culture of personal growth, together, and driving empowerment from the bottom up, up‑skilling every individual at every level. This means our team has a sense of commonality and belonging, driven by a shared belief in our mission. We’re passionate about our business, our people, and providing 360‑degree support for success. The chance to operate at the forefront of our industry. You can talk to anyone in the business as there are no barriers and everyone is accessible. You will be collaborating with teams on a hybrid working arrangement. We value team success where every individual can grow and prosper. 30 days annual leave each year, 4 wellbeing days per year to prioritise your mental health, 1 company volunteering day per year.
Seniority level
- Mid‑Senior level
Employment type
- Full‑time
Job function
- Product Management
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Senior Product Marketing Manager employer: BCB Group
BCB Group is an exceptional employer that fosters a collaborative and innovative work culture, where analytics engineers play a pivotal role in shaping data-driven decisions across various departments. With a strong focus on employee growth, you will have access to continuous learning opportunities and the chance to work with cutting-edge technologies like dbt on BigQuery. Located in a dynamic environment, BCB Group offers a unique blend of flexibility and teamwork, making it an ideal place for professionals seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for BCB Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like BCB Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with BCB Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at BCB Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Product Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BCB Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of BCB Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about BCB Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at BCB Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at BCB Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At BCB Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
