At a Glance
- Tasks: Lead product marketing strategies for a cutting-edge fintech platform in crypto and fiat.
- Company: Join BCB Group, a leader in regulated payment and trading services for the digital asset economy.
- Benefits: Enjoy 30 days annual leave, wellbeing days, and opportunities for personal growth.
- Other info: Collaborate with passionate teams in a culture that values personal growth and empowerment.
- Why this job: Shape the future of global finance while working in a dynamic, fast-paced environment.
- Qualifications: Experience in fintech product marketing and a strong understanding of customer experience.
The predicted salary is between 36000 - 60000 £ per year.
Join our Product team as a Senior Product Marketing Manager and help shape the future of global finance. We are on a mission to build the world’s leading platform for both crypto and fiat payments and we are looking for a sharp, driven Senior Product Marketing Manager to play a key role in that journey. You will be part of a fast-growing team, working at the intersection of payments, e-money, and crypto. If you are naturally curious, passionate about financial technology, and thrive in a fast-paced environment, this is the role for you.
Responsibilities
- Define & Execute End-to-End Product Marketing GTM: Develop and implement comprehensive product marketing go-to-market strategies that cover the entire customer lifecycle, from initial awareness and acquisition to in-product onboarding, feature adoption, and long-term retention.
- Craft Unified Narrative & Content: Be our master storyteller, crafting a consistent and compelling narrative across all product touchpoints. This includes marketing collateral, sales enablement, website copy, platform content & messaging, and product documentation.
- Customer Journey & Experience Ownership: Map the end-to-end customer journey, identifying points of friction and opportunities for delight. Use qualitative and quantitative insights to drive improvements in our core product user experience.
- Design & UX Leadership: Manage, mentor, and guide our Product Designer to translate our core value proposition into an intuitive, elegant, and effective user experience. Ensure the UI/UX of our platform and documentation delivers on the promises made in our GTM messaging.
- Cross-functional Collaboration: Work hand-in-hand with Product, Engineering, Commercial, and Marketing teams to ensure strategic alignment. Act as the primary advocate for the customer experience, translating market needs and user feedback into actionable product and marketing strategies.
- Market & Competitive Intelligence: Conduct market research and competitive analysis to identify trends, opportunities, and competitive differentiators, feeding insights back into product, GTM, and in-product experience strategies.
- Sales & Customer Success Enablement: Empower our sales, account management, and customer success teams with the tools, training, and knowledge they need to effectively sell our solutions and support our clients throughout their lifecycle.
Qualifications
- Essential Fintech & Payments Expertise: Proven experience in product marketing within the fintech sector, with a strong understanding of banking & payments ecosystems.
- Customer-Centric with Strong Product & UX Sense: A deep empathy for the user and a passion for creating exceptional customer experiences. You must have a strong understanding of UX/UI principles and be able to provide clear, constructive guidance to a Product Designer.
- Startup/Scale-up Mindset: Experience thriving in fast-paced environments, ideally within a startup or scale-up. You are comfortable building processes and standards from scratch.
- Strategic & Hands-on: Ability to think strategically about the entire customer journey while also being highly skilled at hands-on execution, from writing copy to reviewing Figma mockups.
- Communication & Influence: Exceptional communication skills (written and verbal) with a knack for simplifying complex concepts and the ability to influence and align stakeholders across product, design, and commercial teams.
Preferred Skills
- Digital Assets Expertise: Demonstrated experience and deep knowledge of the crypto and digital assets industry, including trends, products, and market dynamics.
- People Management or Mentorship Experience: Proven ability to lead and nurture creative talent. Experience directly managing a designer or acting as a formal mentor is highly desirable.
Benefits
Our people are constantly striving to be the best through operational excellence. The professional development and learning opportunities create an agile, hardworking, conscientious, and knowledgeable team. The opportunities for personal growth are exponential. You grow as the business grows. The roles and responsibilities are broad and ever-changing, and the dynamism of BCB keeps you engaged and highly motivated. At BCB, we believe in empowering individuals to create a culture of personal growth, together, and driving empowerment from the bottom up, up-skilling every individual at every level. This means our team has a sense of commonality and belonging, driven by a shared belief in our mission. We are passionate about our business, our people, and providing 360-degree support for success. The chance to operate at the forefront of our industry. You can talk to anyone in the business as there are no barriers and everyone is accessible. You will be collaborating with teams on a hybrid working arrangement. We value team success where every individual can grow and prosper. 30 days annual leave each year, 4 wellbeing days per year to prioritise your mental health, 1 company volunteering day per year.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Product Management
Senior Product Marketing Manager in London employer: BCB Group
BCB Group is an exceptional employer, offering a dynamic work environment at the forefront of the rapidly evolving cryptocurrency industry. With a strong focus on personal growth and empowerment, employees are encouraged to thrive alongside the business, benefiting from a collaborative culture that values innovation and excellence. The company provides a robust benefits package, including generous annual leave, mental health days, and comprehensive healthcare options, making it an attractive place for talented individuals looking to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the fintech and crypto space on LinkedIn. Join relevant groups, attend webinars, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge of product marketing in fintech. Whether it’s a blog post, a video, or even a LinkedIn article, let your passion shine through. This can catch the eye of hiring managers looking for someone just like you.
✨Tip Number 3
Prepare for interviews by diving deep into BCB Group’s products and services. Understand their customer journey and think about how you can enhance it. Bring your ideas to the table during interviews; it shows initiative and that you’re already thinking like a Senior Product Marketing Manager.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at BCB Group. Let’s make this happen together!
We think you need these skills to ace Senior Product Marketing Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Product Marketing Manager role. Highlight your fintech experience and how it aligns with our mission at BCB Group. We want to see how you can contribute to our journey!
Showcase Your Storytelling Skills:As a master storyteller, your ability to craft compelling narratives is key. Use your application to demonstrate how you've successfully communicated product value in the past. We love seeing creativity and clarity in action!
Highlight Customer-Centric Experience:We’re all about the customer journey, so make sure to emphasise your understanding of UX/UI principles and how you've improved user experiences before. Share specific examples that showcase your empathy for users!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at BCB Group
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand BCB Group's products and services. Familiarise yourself with their go-to-market strategies and how they cater to the needs of crypto and fiat users. This will help you demonstrate your expertise in product marketing and show that you're genuinely interested in the role.
✨Craft Your Story
As a Senior Product Marketing Manager, storytelling is key. Prepare to share examples of how you've successfully crafted narratives for previous products. Think about how you can align your experiences with BCB Group's mission and values, showcasing your ability to create compelling content that resonates with customers.
✨Showcase Your Customer-Centric Approach
Be ready to discuss how you've mapped customer journeys in the past. Highlight specific instances where you've identified friction points and implemented solutions that improved user experience. This will demonstrate your deep empathy for users and your strategic mindset in enhancing customer satisfaction.
✨Prepare for Cross-Functional Collaboration
Since this role involves working closely with various teams, think of examples where you've successfully collaborated across departments. Be prepared to discuss how you’ve influenced stakeholders and aligned different teams towards a common goal, especially in fast-paced environments like startups or scale-ups.
