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- Tasks: Lead marketing and communications for BBVA's Corporate & Investment Banking in the UK.
- Company: BBVA is a global banking leader with over 160 years of experience and 80 million customers worldwide.
- Benefits: Enjoy a dynamic work environment, collaboration with global teams, and opportunities for professional growth.
- Why this job: Join a diverse team, enhance your marketing skills, and make a real impact on brand awareness.
- Qualifications: Degree in Marketing or Communications; experience in finance and event management preferred.
- Other info: Fluency in English and Spanish is essential; creativity and teamwork are key!
The predicted salary is between 36000 - 60000 £ per year.
BBVA is a global company with more than 160 years of history that operates in more than 25 countries where we serve more than 80 million customers. We are more than 121,000 professionals working in multidisciplinary teams with profiles as diverse as financiers, legal experts, data scientists, developers, engineers and designers.
The Marketing & Communications manager will be responsible for leading the communication and marketing needs for the local market in the UK. This person will be based in London, reporting and collaborating with the Head of Marketing in Madrid and with the Head of Talent and Culture CIB UK, based in London. You will be part of a global team and work closely with local stakeholders and other MAR&COMs teams based in Spain and Mexico.
About the job:
- You will spend your time between communication and marketing tasks.
- This person will be responsible for planning and developing the execution of the assigned Marketing and Communications deliverables in order to boost the BBVA CIB brand, leading to a stronger brand awareness, as well as driving business generation opportunities, aligned with the CIB business teams.
- Understanding and implementing marketing & communication opportunities with third parties with the aim of boosting the BBVA brand.
- Understanding how media outlets work and the ability to interact with journalists on a one-to-one basis. Existing relations with relevant journalists will be especially appreciated.
- Deliver KPI reports to help monitor performance, identify insights/trends/anomalies, ensure all deliverables are meeting defined goals, and track results.
- Co-led with local and global teams for the communications strategy in the UK market with the objective of increasing BBVA's awareness.
- Reach communication strategic objectives.
- Increase the local brand awareness visibility.
- Coordinate the execution and measurement of the online and offline communication activity.
- Writing press releases, news, publications and content.
- Accompanying and supporting spokespersons in their meetings or direct contact with the local media.
- Participate in management and generating content for the company’s website and contribute to boosting other communication channels and social networks in collaboration with the global team.
- In charge of managing the local budget assigned.
- Collaborate with local and global teams to execute marketing needs aligned with the company’s goals and objectives.
- Contribute to the execution of client events and participate in the coordination of third-party business sponsorships in collaboration with external partners.
Requirements:
- Academic background in Marketing, Communications, or a related field.
- Knowledge and experience in the financial industry and preferably the CIB market.
- Strong background in managing corporate and client events.
- Knowledge of social media and influencers to more effectively connect with our potential stakeholders.
- Drive a 360º content and media approach, including the implementation of SEO, Content, email and owned and paid media strategies (when required), and deliver its execution and measurement indicators.
- Strong experience in defining and coordinating corporate and business events with clients.
- Experience in collaborating with external teams and agencies and different types of providers, ensuring that the defined goals are effectively executed.
- Experience in using owned and earned media strategies to develop brands and deliver business results.
Technical skills:
- Advanced proficiency in Microsoft Office applications, mainly Excel, PowerPoint, Word.
- Accustomed to working in a Google environment, highly recommended.
- Language: Fluency in English and Spanish is a must.
- Good communication skills are a must, both written and spoken.
- Ability to manage stressful situations and solve problems effectively.
- Accustomed to managing budgets and strong experience in the negotiation process with internal and external stakeholders.
- Strong interpersonal skills with the ability to work across departments, including product, sales, and different back-office stakeholders (Legal, Finance, Compliance, Procurement).
- A team player with an open, collaborative, and multicultural mindset.
- Used to work with high-performance teams (attention to detail in search of work perfection).
- Creativity and autonomy with a “think outside the box” mentality.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Business Development and Sales
Industries: Banking
Marketing and Communications for Corporate & Investment Banking employer: BBVA
Contact Detail:
BBVA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and Communications for Corporate & Investment Banking
✨Tip Number 1
Network with professionals in the Corporate & Investment Banking sector. Attend industry events, webinars, or local meetups to connect with potential colleagues and learn more about the specific marketing needs within this field.
✨Tip Number 2
Familiarise yourself with BBVA's brand and recent marketing campaigns. Understanding their current strategies will help you tailor your approach and demonstrate your knowledge during interviews.
✨Tip Number 3
Develop a strong understanding of media relations, especially in the financial sector. Consider reaching out to journalists or influencers who cover banking topics to build relationships that could be beneficial for your role.
✨Tip Number 4
Showcase your experience with digital marketing tools and analytics. Be prepared to discuss how you've used these tools to measure campaign success and drive brand awareness in previous roles.
We think you need these skills to ace Marketing and Communications for Corporate & Investment Banking
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and communications, especially within the financial sector. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of BBVA's brand and your passion for the role. Mention specific experiences that align with the responsibilities outlined in the job description.
Showcase Your Communication Skills: Since the role requires strong communication skills, consider including examples of your writing abilities. Attach samples of press releases or content you've created that demonstrate your proficiency.
Highlight Relevant Relationships: If you have existing relationships with journalists or media outlets, mention these in your application. This can set you apart as a candidate who can effectively boost BBVA's brand awareness.
How to prepare for a job interview at BBVA
✨Know Your Audience
Before the interview, research BBVA and its Corporate & Investment Banking division. Understand their values, recent news, and how they position themselves in the market. This will help you tailor your responses and show that you're genuinely interested in the company.
✨Showcase Relevant Experience
Be prepared to discuss your previous marketing and communications experience, especially in the financial sector. Highlight specific projects where you've successfully increased brand awareness or managed corporate events, as these are key aspects of the role.
✨Demonstrate Media Savvy
Since the role involves interacting with journalists and media outlets, be ready to discuss your understanding of media relations. If you have existing relationships with journalists, mention them, and share examples of how you've effectively communicated with the media in the past.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and ability to manage stressful situations. Think of examples from your past experiences where you had to think on your feet or adapt quickly to changing circumstances, particularly in a marketing context.
