At a Glance
- Tasks: Lead brand development and growth, creating exciting consumer propositions.
- Company: Join BBF Limited, a top UK cake and dessert manufacturer with a fun culture.
- Benefits: Enjoy competitive salary, 25 days holiday, and access to training courses.
- Other info: Be part of a passionate team with great career growth opportunities and fun events.
- Why this job: Make a real impact on brand strategies and product launches in a dynamic environment.
- Qualifications: Experience in brand management and strong commercial awareness required.
The Brand Manager will lead the development and growth of the company's emerging branded portfolio, creating compelling consumer propositions that complement our established own-label manufacturing business. Working cross-functionally with Sales, NPD, Technical, Operations and Finance, the role will identify market opportunities, develop brand strategies, manage product launches and build brand awareness within target channels. This is a hands-on position suited to an ambitious marketer who enjoys creating structure, building brands from the ground up and delivering commercial growth. The successful candidate will act as the internal champion for branded growth, ensuring that consumer insight, category understanding and strong brand positioning underpin decision-making across the business.
Responsibilities of a Brand Manager at BBF
- Brand Strategy & Development
- Develop and implement brand strategies aligned to company growth objectives.
- Define brand positioning, architecture, values and consumer propositions.
- Identify opportunities to build a differentiated branded portfolio alongside the existing own-label business.
- Create annual brand plans with clear objectives, budgets and KPIs.
- Act as brand guardian, ensuring consistency across all touchpoints.
- Consumer & Market Insight
- Build a deep understanding of consumers, customers, competitors and market trends.
- Analyse category performance, retailer dynamics and growth opportunities.
- Conduct consumer research and insight projects to support strategic decisions.
- Translate market intelligence into actionable recommendations.
- Product Innovation & NPD
- Work closely with NPD teams to develop products that meet consumer needs and support brand growth.
- Lead the branding, proposition development and launch planning for new products.
- Develop and manage innovation pipelines aligned to strategic priorities.
- Evaluate product performance and identify opportunities for continuous improvement.
- Commercial Growth
- Partner with the Sales team to establish brand growth plans across retail, wholesale and other relevant channels.
- Support customer presentations, category reviews and new business opportunities.
- Develop compelling selling stories and brand activation plans.
- Monitor sales performance, profitability and ROI against objectives.
- Marketing & Activation
- Plan and execute integrated marketing campaigns.
- Develop packaging, digital content, POS materials and promotional activity.
- Manage external agencies and suppliers where required.
- Increase brand visibility and engagement through appropriate marketing channels.
- Measure effectiveness of campaigns and optimise future activity.
- Cross-Functional Leadership
- Collaborate with Operations, Supply Chain, Technical, Finance and Commercial teams to ensure successful delivery of brand initiatives.
- Build internal understanding of brand-led growth and consumer-focused thinking.
- Influence stakeholders and drive alignment around brand priorities.
- Support the development of branded business processes and best practices.
What we are looking for
Essential
- Experience in brand management, marketing or category management.
- Strong commercial awareness and understanding of FMCG markets.
- Experience launching products and managing brand plans.
- Ability to analyse data and translate insights into action.
- Excellent project management and organisational skills.
- Strong communication and stakeholder management abilities.
- Proficiency in Microsoft Office and marketing analytics tools.
Desirable
- Experience within food, beverage, personal care, household or FMCG manufacturing.
- Experience working with both branded and private label products.
- Knowledge of retailer environments and category management principles.
- Experience managing agencies and marketing budgets.
- CIM qualification or marketing-related degree.
Who are BBF Limited?
BBF Limited are one of the UK’s leading ambient cake and chilled dessert manufacturers of retailer own label, licensed and branded cakes, supplying recognisable major retailers across the UK and European market. Our team of experts develop and manufacture a wide range of high-quality ambient cake products across several different categories including celebration cake, mini rolls, mince pies, fruit pies and a wide range of chilled desserts including cheesecake, crumbles and sponge cakes. We are passionate about our products and aim to put the customer at the heart of everything we do. With recent investment and acquisitions taking us to nearly 1,400 direct employees, this is an exciting time to join BBF Limited! We are continually looking to grow, but we can only do that with exceptional talent across all levels and disciplines of the business.
What do you get in return?
- Financial
- Competitive salary
- Pension
- 4x Life Assurance/Death in Service Benefit
- Access to the company Benefits Hub
- Access to ‘Company Shop’ – a discounted re-distributor of surplus food and household products
- Health & Wellbeing
- 25 days holiday + bank holidays
- 24/7 Access to a GP
- 24/7 Bereavement Service
- Personal & Professional Development
- Dedicated in-house Learning & Development/Training team
- Online training platform with access to 100+ training courses
- A few other bits
- Free on-site parking
- Onsite canteen
- Onsite Cake Shop (majorly discounted)
Recruitment Agencies
All our recruitment is managed centrally via the internal recruitment team. We operate a recruitment PSL when we require assistance, and we aren't adding to this at present. Any agency assistance will be instructed accordingly and therefore any CVs sent to any BBF Limited employee will be treated as a gift and won't be liable for a fee. Please don't speculatively contact us in relation to this vacancy or any other vacancy.
Brand Manager in Hull employer: BBF Limited
BBF Limited is an exceptional employer located in Hull, offering a vibrant work culture that prioritises employee well-being and development. With a strong commitment to quality and safety in food production, employees benefit from extensive training opportunities, generous holiday allowances, and engaging team events that foster a sense of community. Join us to be part of a dynamic team where your contributions are recognised and rewarded, all while producing delicious products that delight customers across the UK and Europe.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager in Hull
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for BBF Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like BBF Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with BBF Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at BBF Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager in Hull
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BBF Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of BBF Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about BBF Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at BBF Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at BBF Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At BBF Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
